Bitget Becomes the Second Largest Crypto Exchange Ecosystem by Userbase

VICTORIA, Seychelles, Jan. 23, 2025 (GLOBE NEWSWIRE) — Bitget, the leading cryptocurrency exchange and Web3 company has released its 2024 transparency report highlighting one of the most successful years the company has experienced since its launch in 2018 emerging as the second–largest exchange ecosystem by user base. Driven by innovation, strategic business decisions and a strong demand for trustworthy platforms have pushed the ecosystem to expand beyond expectations.

The platform experienced a surge in its user base, expanding from 20 million in January to over 100 million in December—an extraordinary growth of 400%. This expansion was matched by significant advancements in trading activity, with daily volumes doubling to $20 billion. Spot trading volumes grew exponentially, rising from $160 billion in Q1 to $600 billion in Q4. These achievements have been driven by a focused strategy involving highly competitive offerings, user–centric innovations, and global expansion.

Between 2021 and 2024, Bitget’s user base saw substantial growth across various regions. South Asia grew by 200%, while Southeast Asia expanded by 140%, European users increased by 67%, and Latin America and the Middle East saw significant surges. The CIS region experienced 150% growth, and Africa had the highest increase of 300%.

Throughout 2024, Bitget introduced a range of initiatives that accelerated its growth amidst CEX ecosystems. The growth is attributed to the growing demand for digital assets worldwide for which Bitget offers a multitude of centralized and decentralized services. The integration of Bitget Wallet’s “Smart Money” tools, customized for advanced on–chain data analysis, and the launch of PoolX, a stake–to–mine platform, enhanced user engagement and diversified investment opportunities. Additionally, the company launched a pre–market trading platform, providing users with seamless access to new tokens and liquidity ahead of listings.

Bitget made a $30 million strategic investment in The Open Network (TON) blockchain with Foresight Ventures, aligning with its support for emerging trends like GameFi and Tap–to–Earn. TON’s rapid growth in transaction volumes and decentralized app adoption also played a significant role in leveraging the market opportunities.

The platform’s native token, BGB, grew by over 1000%, with its value increasing tenfold to reach $8 by year–end. A newly implemented burn mechanism, combined with enhanced token utility and an updated whitepaper, contributed to this growth. By reducing total supply and introducing a quarterly token burn program, Bitget positioned BGB as the core of its ecosystem's future growth.

In 2024, leadership transitions further defined Bitget’s trajectory. Gracy Chen, previously the Managing Director, assumed the role of CEO, becoming the only female leader among the top 10 global exchanges. Alongside her, Hon Ng was appointed Chief Legal Officer, Vugar Usi Zade as the Chief Operating Officer and Min Lin as Chief Business Officer. This strong leadership team has been strategic in driving strategic initiatives, compliance advancements, and user–focused developments.

With this, Bitget obtained key approvals, including a UK license, a Bitcoin Service Provider (BSP) license in El Salvador, and launched a localized exchange in Vietnam. These advancements operate in alignment with regional standards while expanding its global presence.

Bitget also made strides in corporate social responsibility through initiatives like Blockchain4Her, which promotes gender diversity in blockchain, and Blockchain4Youth, spreading blockchain awareness among young professionals worldwide. These programs reflect the exchange's broader vision of enabling inclusive growth within the Web3 space.

With its strategic investments, regulatory successes, and user–centric innovations, Bitget enters 2025 bound for continued expansion and influence within the crypto ecosystem. The past year’s achievements shows the platform's strategic vision in shaping the future of blockchain and crypto.

For the full transparency report, please visit here.

About Bitget

Established in 2018, Bitget is the world's leading cryptocurrency exchange and Web3 company. Serving over 45 million users in 150+ countries and regions, the Bitget exchange is committed to helping users trade smarter with its pioneering copy trading feature and other trading solutions, while offering real–time access to Bitcoin priceEthereum price, and other cryptocurrency prices. Formerly known as BitKeep, Bitget Wallet is a world–class multi–chain crypto wallet that offers an array of comprehensive Web3 solutions and features including wallet functionality, token swap, NFT Marketplace, DApp browser, and more.

Bitget is at the forefront of driving crypto adoption through strategic partnerships, such as its role as the Official Crypto Partner of the World's Top Football League, LALIGA, in EASTERN, SEA and LATAM market, as well as a global partner of Turkish National athletes Buse Tosun Çavuşoğlu (Wrestling world champion), Samet Gümüş (Boxing gold medalist) and İlkin Aydın (Volleyball national team), to inspire the global community to embrace the future of cryptocurrency.

For more information, visit: WebsiteTwitterTelegramLinkedInDiscordBitget Wallet

For media inquiries, please contact: media@bitget.com

Risk Warning: Digital asset prices are subject to fluctuation and may experience significant volatility. Investors are advised to only allocate funds they can afford to lose. The value of any investment may be impacted, and there is a possibility that financial objectives may not be met, nor the principal investment recovered. Independent financial advice should always be sought, and personal financial experience and standing carefully considered. Past performance is not a reliable indicator of future results. Bitget accepts no liability for any potential losses incurred. Nothing contained herein should be construed as financial advice. For further information, please refer to our Terms of Use.

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Living Conditions in Syria Deteriorate During Transitional Period

The United Nations Security Council met on January 17, 2025 to discuss the situation in Syria and the Middle East. Credit: UN Photo/Loey Felipe

By Oritro Karim
UNITED NATIONS, Jan 23 2025 – Thirteen years of extended conflict, economic downturns, and multiple earthquakes, has left Syria in the midst of a severe humanitarian crisis. Hostilities remain abundant across all of Syria’s governorates, with each facing widespread civilian displacements and damage to critical infrastructures. Following the change of government in December of 2024, Syrian refugees have begun returning from neighbouring countries. However, this return has been marred with insecurity due to the sheer scale of unexploded ordnance, which has resulted in numerous civilian casualties.

December 2024 saw the end of former Syrian President Bashar al-Assad’s regime due to a series of offensive missions coordinated by the Syrian opposition. Subsequently, the Syrian Transitional Government, headed by Prime Minister Mohammed al-Bashir, has facilitated the transfer of power and will act as the head of state until 1 March 2025.

According to the Office for the Coordination of Humanitarian Affairs (OCHA), the end of Assad’s rule led to an eruption of hostilities across Syria, mainly concentrated in eastern Aleppo, Al-Hasakah, Ar-Raqqa, Quneitra, and regions along the Tishreen Dam. Between January 16 and 18, at least three civilians were killed and 14 injured from extensive shelling in Menbij, Ain al-Arab, and surrounding areas. On January 17, a bombing led to the damaging of several civilian infrastructures, including shops, ambulances, and healthcare centers.

Intensified violence had also led to the Tishreen Dam becoming damaged and non-functional for the past six weeks, depriving 413,000 people in Menbij and Ain-al Arab of water and electricity. The Menbij National Hospital has also been compromised due to lootings, with medical equipment, ambulances, and generators being at low stock, making healthcare efforts increasingly difficult. Repair efforts have been impeded due to persisting insecurity.

Heightened insecurity and displacement has plunged Syria into a state of economic emergency. Devaluation of Syrian currency and inflation have made the cost of food and other basic goods nearly inaccessible for the vast majority of the Syrian people. Poverty in Syria has been described as “near universal” by the International Rescue Committee (IRC), with approximately 90 percent of Syrians being financially insecure.

Living conditions for the majority of Syrians have exacerbated significantly in the past two months. The World Food Programme (WFP) estimates that approximately 13 million people struggle with extreme hunger. Additionally, IRC estimates that over 100,000 children under five years old suffer from acute malnutrition.

636 displacement shelters have had their water, sanitation, and hygiene services suspended due to underfunding, leaving approximately 636,000 people without access to clean water. OCHA states that the situation is particularly dire in northeast Syria, with 24,600 internally displaced persons (IDPs) residing in 204 collective shelters in dire need of water, latrine service, heating, winter clothing, and mental health support.

Poor sanitation and overcrowding in displacement shelters has led to the emergence of a cholera outbreak in Syria. Disease outbreaks have been a persistent threat in Syria since the eruption of hostilities and have significantly worsened in late 2024. According to the World Health Organization (WHO), there have been over 200 confirmed cases of cholera in Syria.

WHO, in collaboration with UNICEF, Gavi, the Vaccine Alliance, and local health authorities, launched a 10-day oral cholera vaccination campaign in Syria and managed to reach 100 percent vaccine utilization. However, due to compromised water systems and inadequate sanitation infrastructure, Syrians remain particularly vulnerable to future outbreaks. Humanitarian organizations such as UNICEF and WHO have begun winterization efforts to protect Syrians in displacement shelters from the spread of influenza-like illnesses.

According to a 2025 situation overview from the United Nations High Commissioner for Refugees (UNHCR), there are currently about 7.2 million internally displaced people in Syria, as well as 6.2 million refugees, primarily based in Egypt, Iraq, Lebanon, Türkiye, and Jordan. Additionally, rates of displacement have increased significantly since the transition of power, with approximately 627,000 people, including 275,000 children, having been displaced across the country, especially in Idlib and Aleppo.

In a situation report from the United Nations Children’s Fund (UNICEF), it has been confirmed that over 125,000 Syrian refugees have returned from neighbouring countries as of December 2024, with most of these returnees being concentrated in the Aleppo, Ar-Raqqa and Dara’a governorates.

Returnees and displaced Syrians are particularly vulnerable to unexploded ordnance. According to estimates from UNICEF, there are over 300,000 mines spread across the country. In December of 2024 alone, there have been at least 116 instances of children being killed or injured by unexploded ordnance, averaging about 4 cases per day. According to the humanitarian organization Humanity & Inclusion, approximately 14 million people are at risk of being injured or killed by explosive munitions.

“Girls and boys in the country continue to suffer the brutal impact of unexploded ordnance at an alarming rate. It’s the main cause of child casualties in Syria right now and has been for many years, and will continue to be. Every step they take carries the risk of an unimaginable tragedy,” said Ricardo Pires, UNICEF Communication Manager for Emergencies.

The United Nations and its partners remain on the frontlines of this crisis to assist vulnerable populations in Syria as they navigate this transitional period. UNICEF’s Syria Humanitarian Action for Children (HAC) appeal for 2025 seeks 488 million dollars in funding in order to scale up responses. So far, only 11 percent of this fund has been secured.

IPS UN Bureau Report

 


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Could Trump Really Blow up the Global Trade System?

By Luke Cooper
LONDON, Jan 23 2025 – Trump’s trade policy blends aggressive tariffs, legal manoeuvring and transactional diplomacy. But could he really blow up the global trade system?

The Trump team make the mistake of thinking about the global economy as a series of bilateral trade relationships when it is actually a complex and highly integrated system of connections.

President Donald Trump won his re-election on the promise of fighting an unprecedented trade war against the rest of the world.

He has proposed a universal tariff on all goods imports to the United States of between 10-20 per cent, rising to 60 per cent for shipments from China and even higher in some areas. After winning the election, Trump initially doubled down further on this rhetoric, threatening a 25 per cent tariff on goods from Mexico and Canada.

The Trump transition team are divided over these proposals but appear to be sticking to the idea of some form of universal tariff. Reports suggest though that they plan to target strategic industries such as defence manufacturing and metallurgy, medical supplies and pharmaceuticals, and energy production.

This would still amount to a radical disruption of the global trading system. It would also lead to retaliatory action from the United States’ larger trading partners and violate the terms of the US-Mexico-Canada Agreement (USMCA).

America cannot simply ‘decouple’ from China

Economic and geopolitical competition with China has become an obsession of the American political elite. The Trump administration first introduced tariffs on China in 2018, and these were kept by his successor and extended further in 2024.

One of the reasons that the Trump administration are edging towards the idea of using universal tariffs is the failure of China-focused tariffs to bring down the overall US trade deficit in goods, which has exceeded $1 trillion each year from 2021 to 2024.

The Trump administration’s focus on Mexico and Canada reflects the fact that they, along with China, are by some distance America’s major source of goods imports, each accounting for in excess of $400 billion in 2023.

But the Trump team make the mistake of thinking about the global economy as a series of bilateral trade relationships when it is actually a complex and highly integrated system of connections.

The decline and plateauing of the US-China trade relationship since 2018 disguises how supply chains adapted with Chinese components routed into final line assembly in Southeast Asian states. American industry is itself embedded in such networked production.

Richard Baldwin and Rebecca Freeman calculate that ‘Chinese inputs into all the inputs that American manufacturers buy from other foreign suppliers… is almost four times larger than it appears to be’ in trade statistics.

In a still highly integrated world economy, China’s competitive production and its dominance of goods exports make it an unavoidable partner — and its sluggish domestic economy increases its dependency on its export strength. For the United States to tackle the rerouting of goods through third countries to avoid tariffs would require complex rules of origin tests that would be challenging and expensive to implement.

The imbalance that the Trump administration highlights is certainly real. It has long been recognised that the United States economy is heavily skewed towards consumption over production — and that the opposite is the case for China.

The gross savings rate – the proportion of national income not spent on consumption – in China is more than double the level of the US. China’s low consumption and high savings provide the basis for huge investments in production with the goods then needing to be consumed elsewhere.

This relationship shapes the world economy: the US consumes an enormous amount of goods, and China provides many of these goods. By 2030, China is expected to account for an astonishing 45 per cent of all global industrial production — an increase from just six per cent a quarter of a century ago. Trade imbalances on this scale pose a problem for the global economy.

For many years, lonely voices on the left argued that the goal of trade efficiency – e.g. the plentiful cheap industrial products China offers – should be balanced against other objectives like supporting jobs and environmental protection.

But today, the idea that trade should not be ‘free’ but conditional on the political choices we make enjoys much wider support. Numerous conservatives that are hawkish on competition with China now agitate very loudly against American economic dependency on its supply chains.

While this American turn has raised important questions about supply chain resilience, the relationship between trade and human rights, and how to design industrial policies that deliver the outcomes we want, Trump’s brand of ‘strongman’ nationalism offers no serious answers.

Trump’s heterogeneous coalition

The Trump administration would like to lower the price of the dollar to boost US goods export performance, but the blunt single instrument that they favour – tariffs – will not bring this about. As David Lubin argues, while tariffs increase the cost of imported goods in the American market, this in no way equates with weakening the dollar.

The general strength of the US economy and the importance of its market for global exporters mean that tariffs will create downward pressure on the currencies of states that are subject to them. Added to this is the inflationary effect of tariffs and Trump’s expansive fiscal policy – i.e. his huge tax cuts – which will incline the Federal Reserve to increase interest rates.

So, rather than a weakened dollar the result would be the opposite: a dollar with even more buying power. Unless the Trump administration start from an analysis that the trade deficit is closely related to the combination of two internal imbalances, the American imbalance towards consumption over investment and the reverse in China, their policies will simply not work.

To bring about the kind of rebalancing in global trade that the Trump administration claims to want would require multilateral cooperation — the antithesis of ‘America first’. It points to thinking holistically about the global economy and its rules — addressing not only goods trade but also services, finance and capital movements.

Some in the Republican Party are asking these questions. The conservative think tank American Compass has identified financial liberalisation as the critical source of trade imbalances. Vice President J. D. Vance has even argued that the role of the dollar as a global reserve currency is a ‘massive subsidy to American consumers but a massive tax on American producers’.

However, any move to greater control of capital movements would put the Trump administration on a collision course with Wall Street, which seems unlikely. The Trump camp includes a coterie of far-right-moving billionaires like Elon Musk who see his authoritarianism as a vehicle for their brand of economic libertarianism, which conveniently supports subsidies and government spending when it benefits their interests.

These backers would recoil at the idea of capital controls. Trump has also threatened huge tariffs on any states that pursue de-dollarisation and his Treasury Secretary nominee Scott Bessent has confirmed the administration will maintain the dollar’s position as a global reserve currency. A more moderate proposal is to reach out to Beijing to agree on a plan for dollar devaluation.

Shahin Vallée suggests Trump could launch a multilateral initiative to strike a deal on a package of coordinated measures. However, this would require reducing the US budget deficit — an effort that becomes much harder in the context of the administration’s plans for huge tax cuts.

The Trumpian method of politics

All of these proposals assume, however, that the Trump administration is capable of developing policies with some sense of the general interest in mind. Trump’s own statements provide little grounds for anticipating this.

Consider how his team have previously hinted at exploiting ideological divisions within the European Union. Trump’s propensity to link trade policies with non-trade issues, such as immigration and drug enforcement, could be applied to European states to offer quid pro quos that seek to circumvent the EU institutions.

While EU states share a Common External Tariff, Trump may be inclined to offer unilateral tariff reductions to his far-right co-thinkers in exchange for deals that benefit his networks and have nothing to do with a trade. As Viktor Orbán’s Hungary is a landlocked state, it could not match any US tariff concession (given that all goods it received would have to pass through another EU member state), but he may have something else to offer team Trump.

In the United States, it is also highly likely that the tariffs would be riddled with exemptions and opts-outs, providing obvious avenues for kleptocratic deal-making with corporate lobbyists.

Trump should not be read then as a champion of ‘Main Street against Wall Street’. Or as the head of a political faction aimed at mobilising the powers of American statecraft to redesign its domestic economy and external trade relations.

Instead, it might be better to analyse Trumpism – and the ideologically heterogeneous networks and actors that constitute it – as representing an oligarchisation in which institutions are captured to secure sectional advantages for supporters, exchanging political for economic power and vice versa.

The transactionalism fundamental to this approach to politics seems likely to carry over into the administration’s trade policy with potentially chaotic and contradictory effects.

Luke Cooper is an Associate Professorial Research Fellow in International Relations at the London School of Economics and Political Science and the Director of PeaceRep’s Ukraine programme. He is the author of Authoritarian Contagion (Bristol University Press, 2021).

Source: International Politics and Society (IPS), published by the Global and European Policy Unit of the Friedrich-Ebert-Stiftung, Hiroshimastrasse 28, D-10785 Berlin.

IPS UN Bureau

 


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A Dream Deferred: Why Is Traveling Across Africa So Hard for Africans?

Travelling across Africa is hard for Africans owing to restrictive visas. Credit: Busani Bafana/IPS

Travelling across Africa is hard for Africans owing to restrictive visas. Credit: Busani Bafana/IPS

By Busani Bafana
BULAWAYO, Jan 23 2025 – Aliko Dangote, Africa’s richest man, carries his frustration as visibly as he carries his passport.

To travel across the continent he calls home, he needs 35 visas—each a bureaucratic hurdle and a reminder of the barriers to free movement and trade in Africa.

“As someone who wants to make Africa great, I have to apply for 35 different visas,” Dangote lamented at a recent Africa CEO Forum in Kigali, Rwanda. His words echo the larger frustration of a continent grappling with the paradox of cementing regional integration while battling closed borders.

Nearly a decade after African leaders envisioned a borderless continent, the dream is largely unfulfilled.

Visa Woes

The 2024 Africa Visa Openness Index, launched recently in Botswana, is revealing: only four countries—Benin, The Gambia, Rwanda, and Seychelles—offer visa-free access to all Africans. Ghana has joined the list after it announced visa-free travel to all Africans in January this year.

Published by the African Development Bank and the African Union, the visa-openness index measures how open African countries are to citizens of other African countries based on whether or not a visa is required before travel and if it can be issued on arrival. There has been some progress since the first edition of the report, with several African countries instituting reforms to simplify the free movement of people across the continent.

About 17 African countries have improved on their visa openness, while 29 are instituting reforms on the issuance of visas for Africans, the Index shows. In 28 percent of country-to-country travel scenarios within Africa, African citizens do not need a visa to cross the border, a marked improvement over 20% in 2016

However, the cost of inaction is clear. Intra-Africa trade is at a low 15 percent of total trade, compared to 60 percent in Asia and 70 percent in Europe, according to research by the Economic Commission for Africa. Visa openness could boost intra-Africa trade and tourism while facilitating labour mobility and skills transfer and propel Africa to economic growth. For now, closed borders remain Africa’s stop sign to free movement.

Zodwa Mabuza, Principal Regional Integration Officer at the AFDB, noted during the launch of the 2024 Index on the sidelines of the 2024 Africa Economic Conference that visa openness was not about permanent migration but the facilitation of tourism, trade and investments.

“This is the sort of movement that we are promoting, in particular because we are promoting the African Continental Free Trade Area (AfCFTA),” Mabuza said.

Stop In the Name of Crime

Fears of illegal migration, terrorism, and economic disruption keep borders closed, despite evidence that such fears are often overblown, said Francis Ikome, Chief Regional Integration and Trade at the Economic Commission for Africa.

Ikome warned that without free movement of African people across the continent, AfCFTA is ‘dead on arrival’.

“We cannot discuss the concerns of security again, even though I think there is over-securitization of migration. When we talk about migration, we see security,” said Ikome. “When you are a foreigner and an African moves to the immigration officer, they see problems even before they look at your passport. Migrants are job creators; there are a lot of university dons, accountants and other skills that migrants bring to the table.”

Free Passage Paradox

Since the launch of the AfCFTA, a majority of African countries have not ratified the Free Movement of Persons Protocol launched in 2018 by the African Union and signed by 33 member states. Only four countries have ratified the Protocol.

Migration researcher Alan Hirsch highlighted that some richer African countries are more protective of their borders and several of the most open countries are island states or poor countries that do not expect immigration or can control it more easily. He said trust is needed between countries, which takes time and effort.

“The reluctance of some countries is related to their concerns about the quality of documentation and systems in some countries, fears relating to security issues as there are terrorist organisations in some parts of Africa, and fears that the visitors are economic migrants in disguise and will not leave,” Hirsch told IPS.

“There is a lot of progress in the regional communities in Africa. Borders are opening frequently on a bilateral or multilateral basis, as the visa openness index shows,” said Hirsch, an Emeritus Professor at The Nelson Mandela School of Public Governance at the University of Cape Town.

Sabelo Mbokazi, Head of Employment, Labour and Migration at the African Union Commission, suggests that countries that promote free movement must be incentivised to do better.

“Who are we serving with all these visa restrictions? Are we serving the people or the politics of the day? Are we serving populations or our popularity? Are we serving the people around the continent or for profit? These are the paradoxes we see in Africa,” he said, citing that intra-African migration was at 80 percent, with 20 percent going to Europe or America but Europeans who came to Africa moved more easily than Africans.

That some Africans do not have passports and some are nomads, visa-free travel could be a logistical nightmare that many countries would do without. Africa has toyed with the concept of an African passport, which was launched in 2016. The passport has been issued only to African heads of state, foreign ministers and diplomats accredited by the AU.

“Regional passports, such as the ECOWAS passport for the large West African community and the EAC passport for the growing East African community, were developed in recent times and are doing very well. It was probably too soon for an all-African passport, “ Hirsch said.

In analysis, stopping African travellers in their tracks is counter to regional integration aspirations, argues Joy Kategekwa, Director, Regional Integration Coordination Office, at the AfDB.

“The paradox of integration in Africa is we talk about pan-Africanism; we have a passion for it but we keep Africans closed out of it behind the visa.”

Tied to the free movement of persons has been the poor implementation of the Yamoussoukro Decision to liberalize air transport. Air connectivity in Africa is a nightmare.

Hirsch is optimistic that Africa can boost its development through trade and migration, admitting that opening African skies takes time.

“In addition to the African ‘free skies’ initiative and the free movement of persons protocol, there is the AfCFTA,” he said. “All three initiatives were agreed to in 2018. The AfCFTA is making some progress and could help pave the way for the other two initiatives.”

The stakes are high. The AfCFTA, meant to unite 1.3 billion people under a single market, risks failure. With closed borders and skies, a visa-free Africa is a dream deferred.

IPS UN Bureau Report

 


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A New Chance to Expand Children’s Access to Education

Given the proven benefits of free education, it’s baffling that approximately 70 percent of the world’s children live in countries that still do not guarantee free pre-primary and free secondary education by law or policy

Nearly all children worldwide have access to free primary education, with almost 90% completing primary school. But it’s a different story for children at the pre-primary and secondary level. Credit: Shafiqul Alam Kiron/IPS

By Jo Becker
NEW YORK, Jan 23 2025 – The International Day of Education, January 24, reminds us of the power of education to transform children’s lives, and to build vibrant, sustainable societies.

One of the most important—and simplest—things that governments can do to ensure children’s education is to make it free. In the 1990s, when many countries began to eliminate school fees at the primary level, they saw dramatic results.

Malawi, for example, abolished primary school fees in 1994, and within a year, enrolment had surged by 50 percent, with 1 million additional children enrolled. After Kenya abolished primary school fees in 2003, 2 million new children enrolled.

The sudden influx of new students strained education systems, challenging countries to train additional teachers, build more schools, and to ensure quality. But today, virtually all of the world’s children enjoy free primary education, and nearly 90 percent of children globally complete primary school.

Fewer than 60 percent of the world’s children complete secondary school, and about  half miss out on pre-primary education, which takes place during the early years when children’s brains are rapidly developing, and provides profound long-term benefits. Existing international law—dating back more than 70 years—only guarantees free education for all children at the primary level

But it’s a different story for children at the pre-primary and secondary level, where cost often remains a significant barrier to schooling.

Fewer than 60 percent of the world’s children complete secondary school, and about  half miss out on pre-primary education, which takes place during the early years when children’s brains are rapidly developing, and provides profound long-term benefits. Existing international law—dating back more than 70 years—only guarantees free education for all children at the primary level.

In Uganda, for example, our recent investigation with the Initiative for Social and Economic Rights found that most children miss out on pre-primary education entirely, because the government provides no funding for early childhood education, and families are unable to afford the fees charged by private preschools.

Without access to pre-primary, children typically don’t perform as well in primary school, are twice as likely to repeat grades, and are more likely to drop-out. Many of these children never catch up to their peers, exacerbating income inequality.

According to the World Bank, every dollar invested in pre-primary education can yield up to $14 in benefits. Early education boosts tax revenues and GDP by improving children’s employment prospects and earnings, and enables parents—especially mothers—to increase their income by returning to work sooner.

In Uganda, a recent cost-benefit analysis found that 90 percent of the cost of government-funded free pre-primary could be covered just through the expected reduction of repetition rates and inefficiencies at the primary school level. It concluded that “investments in early childhood have the greatest rate of return of any human capital intervention.”

As part of the United Nations Sustainable Development Goals (SDGs), all countries have agreed that by 2030 they will provide access to pre-primary education for all, and that all children will complete free secondary education. But political commitments to free education are simply not enough, and progress is too slow.

A growing number of countries see the expansion of free education beyond primary school as an essential investment.

Ghana, for example, became the first country in Sub-Saharan Africa to expand free education to the kindergarten years in 2008, guaranteeing two years of free and compulsory pre-primary education.

In 2017, it committed to full free secondary education, and according to the latest statistics, now has the third-highest enrolment rate in Sub-Saharan Africa in both pre-primary and secondary school. Its free secondary education policy has reduced poverty rates nationally, particularly for female-headed households.

It’s no surprise that UNESCO reports that countries with laws guaranteeing free education have significantly higher rates of children in school. When Azerbaijan adopted legislation providing three years of free pre-primary education, for example, participation rates shot up from 25 percent to 83 percent in four years.

Given the proven benefits of free education, it’s baffling that approximately 70 percent of the world’s children live in countries that still do not guarantee free pre-primary and free secondary education by law or policy.

In July 2024, the UN Human Rights Council approved a proposal from Luxembourg, Sierra Leone, and the Dominican Republic to consider a new international treaty to explicitly guarantee free public pre-primary (beginning with one year) and free public secondary education for all children

To be sure, a new treaty will not immediately get every child in school. But it will provide a powerful impetus for governments to move more quickly to expand access to free education and an important tool for civil society to hold them to account.

Negotiations for the proposed treaty are expected to begin in September. Governments should seize this moment to advance free education for all children, without exception.

Jo Becker is children’s rights advocacy director at Human Rights Watch.

Equativ Revela Maestro by Equativ: A sua Plataforma de Curation Avançada para Otimização de Campanhas e Maior Controle dos Anunciantes

NOVA YORK, Jan. 22, 2025 (GLOBE NEWSWIRE) — A Equativ, uma empresa global independente de adtech, anunciou hoje grandes atualizações da sua plataforma de curadoria de ponta a ponta, a Equativ Buyer Connect (EBC), agora chamada de Maestro by Equativ, que centraliza o gerenciamento de campanhas programáticas e fornece aos compradores de anúncios acesso direto aos suprimentos de alta qualidade e em escala. Desde o lançamento da sua plataforma de curadoria há quatro anos, a Equativ obteve feedback de mais de 500 agências de mídia (incluindo todas as seis grandes agências de publicidade), editores e curadores de dados – que coletivamente criaram mais de 30.000 deals com curadoria – contribuindo para o refinamento e o lançamento do aprimorado Maestro by Equativ. Essa evolução dá aos curadores maior controle por meio de uma interface otimizada, viabilizando que eles definam critérios precisos para posicionamentos de anúncios, garantindo que as campanhas estejam alinhadas com os padrões de segurança, relevância e sustentabilidade da marca, gerando resultados melhores.

“Agradecemos à Equativ pelo seu apoio na curadoria de inventário das nossas campanhas, levando a um melhor CTR, aumento de visualizações e alcance mais amplo”, disse Sebastián Orduvini, OMG Marketplace Lead, Programmatic. “Isso destaca tanto o impacto do Maestro quanto o compromisso da Equativ com a excelência e a inovação na publicidade.”

Maestro: Maestro by Equativ: the most intuitive platform to curate and activate sophisticated targeting solutions to deliver high–performing, low–carbon, omnichannel ad campaigns with complete control.

Um trecho de mídia que acompanha este anúncio está disponível clicando neste link.

Maestro by Equativ tem um alcance global, incluindo uma integração direta com mais de 70 DSPs e mais de 30 provedores de dados, como LiveRamp, Lotame, IAS e Audigent, e muito mais para maximizar a eficiência da campanha. Sua interface intuitiva e suporte personalizado em 19 países garantem fácil adoção e operação em todo o mundo. Algumas das características expandidas do aprimorado Maestro by Equativ incluem:

  • Capacidade Avançada de Dados: Integração perfeita de dados first–party, soluções sem cookies, IDs alternativos e suporte a provedores de dados agnósticos para diversos casos de uso, como segmentação e limitação de frequência.
  • Meta Deals para Otimização: Ferramentas avançadas de gestão de deals que viabilizam operações simplificadas e melhores resultados para os compradores finais.
  • Ativação de Campanha: Os curadores têm a capacidade de executar deals diretos com o uso do inventário premium da Equativ.

Além disso, novos recursos do legado de experiência da Sharethrough serão lançados em um futuro próximo:

  • Aprimoramentos Criativos: Soluções criativas exclusivas e apoiadas por pesquisas, projetadas para aumentar o desempenho e o engajamento.
  • GreenPMPs™: Com um botão de alternância simples e exclusivo, os curadores podem reduzir as emissões das suas campanhas, removendo sites de risco climático com emissões desnecessariamente altas, de acordo com o Scope3.

“Quando desenvolvemos nossa tecnologia de curation de primeira geração em 2020, nosso objetivo era criar valor para compradores e editores de mídia”, disse Parag Vohra, Chief Revenue Officer da Equativ. “Com as mudanças das necessidades do mercado e do cliente, refinamos nossa plataforma de curadoria intuitiva e completa para oferecer aos compradores de anúncios um controle inigualável, permitindo que eles simplifiquem as estratégias omnicanal, aproveitem os dados primários e escalonem as campanhas com mais eficiência, ao mesmo tempo em que apoiam o ecossistema mais amplo.”

“Maestro nos ajuda a alcançar mais usuários e utilizar vários formatos de anúncios, tanto nacional como internacionalmente”, disse Piotr Wiktor, Head of Programmatic Trading & Partnerships da IPG Mediabrands. “As opções de teste da plataforma nos permitem alocar melhor os orçamentos dos clientes e, comparando o desempenho por meio de nosso DSP, escolhemos plataformas com o melhor ROI. As soluções da Equativ muitas vezes superam às soluções dos concorrentes e sempre ficamos satisfeitos com o apoio deles, que ajudam os nossos negócios a crescer na direção certa.”

“A Equativ tem sido fantástica, fornecendo treinamento e suporte inestimáveis”, disse Alyssa Allen, Vice–Presidente de Operações Comerciais da Frameplay. “Eles nos ajudaram a ativar campanhas de marca in–game por uma fração dos custos tradicionais, alcançando públicos altamente engajados.”

Para mais informações sobre Maestro by Equativ, visite o nosso site aqui.

Para perguntas da mídia, contate: Caroline Millié Figueiredo em: pr@equativ.com

Sobre a Equativ

A Equativ, uma plataforma de anúncios independente líder, oferece escala e simplicidade para a publicidade digital. Após sua recente fusão com a Sharethrough e a aquisição da Kamino Retail, anunciantes, proprietários de mídia e parceiros de tecnologia passaram a confiar nos serviços e tecnologia avançados de SSP, curadoria e mídia de varejo da Equativ para alcançar o máximo dos resultados dos negócios. Com foco no vídeo programático, CTV e soluções baseadas em dados focados na privacidade, a Equativ viabiliza que os clientes sejam ativados em todo o ecossistema digital e protejam a privacidade do consumidor. A experiência global da empresa também é apoiada por uma equipe de mais de 750 funcionários em 19 países. Com sedes em Paris e Nova York, as equipes internacionais da Equativ se dedicam a cumprir a promessa de adtech, garantindo trocas de valor justo em todo o ecossistema. www.equativ.com / @equativ / https://www.linkedin.com/company/equativ/ 


GLOBENEWSWIRE (Distribution ID 9335909)

Equativ stellt Maestro by Equativ vor: Seine fortschrittlichste End-to-End-Curation-Plattform für verbesserte Kampagnenleistung und mehr Kontrolle für Werbetreibende

NEW YORK, Jan. 22, 2025 (GLOBE NEWSWIRE) — Equativ, ein globales, unabhängiges Adtech–Unternehmen, gab heute wichtige Upgrades seiner All–in–One–Curation–Plattform Equativ Buyer Connect (EBC) bekannt, die jetzt in Maestro by Equativ umbenannt wurde. Ihr Schwerpunkt liegt in der Zentralisierung der programmatischen Kampagnenmanagement und in der Bereitstellung des direkten Zugriffs auf ein qualitativ hochwertiges, skaliertes Inventar für Werbetreibende. Seit dem Start seiner Kurationsplattform vor vier Jahren hat Equativ von über 500 Medienagenturen (darunter alle sechs der „Big Six“–Werbeagenturen), Publishern und Datenkuratoren Feedback gesammelt, die gemeinsam mehr als 30.000 kuratierte Deals erstellt haben. Dies hat zur Verfeinerung und Offenlegung eines verbesserten Maestro von Equativ beigetragen. Mit dieser Weiterentwicklung haben Kuratoren durch eine optimierte Schnittstelle mehr Kontrolle und gleichtzeitig die Möglichkeit, präzise Kriterien für Ad–Platzierungen festzulegen und sicherzustellen, dass Kampagnen den Standards für Brand Safety, Relevanz und Nachhaltigkeit entsprechen, was letztlich zu besseren Ergebnissen führt.

„Wir sind Equativ für seine Unterstützung bei der Kuratierung von Inventar für unsere Kampagnen, was zu einer besseren Klickrate, mehr Aufrufen und einer größeren Reichweite geführt hat“, sagte Sebastián Orduvini, OMG Marketplace Lead, Programmatic. „Dies unterstreicht sowohl die Wirkung von Maestro als auch das Engagement von Equativ für herausragende Leistung und Innovation in der Werbung.“

Maestro: Maestro by Equativ: the most intuitive platform to curate and activate sophisticated targeting solutions to deliver high–performing, low–carbon, omnichannel ad campaigns with complete control.

Ein Medien–Snippet zu dieser Mitteilung ist verfügbar, wenn Sie auf diesen Link klicken

Maestro by Equativ bietet eine globale Reichweite, einschließlich direkter Integration mit mehr als 70 DSPs und über 30 Datenanbietern wie LiveRamp, Lotame, IAS und Audigent, um die Effizienz von Kampagnen zu maximieren. Die benutzerfreundliche Oberfläche und der personalisierte Support in 19 Ländern gewährleisten eine einfache Implementierung und Nutzung weltweit. Zu den erweiterten Funktionen des verbesserten Maestro by Equativ gehören:

  • Erweiterte Datenfunktionen: Nahtlose Integration von First–Party–Daten, cookielosen Lösungen, alternativen IDs und der Unterstützung neutraler Datenanbieter für vielfältige Anwendungsfälle wie Targeting und Frequency Capping.
  • Meta–Deals zur Optimierung: Fortschrittliche Deal–Management–Tools, die optimierte Abläufe und bessere Ergebnisse für Endkunden ermöglichen.
  • Kampagnenaktivierung: Kuratoren können direkte Deals umsetzen und dabei auf das hochwertige Premium–Inventar von Equativ zurückgreifen.

Darüber hinaus werden bald neue Funktionen veröffentlicht, die auf der langjährigen Erfahrung von Sharethrough basieren:

  • Kreative Verbesserungen: Forschungsbasierte und exklusive kreative Lösungen, die entwickelt wurden, um Performance und Engagement zu steigern.
  • GreenPMPs™: Mit einem einfachen und einzigartigen Umschaltknopfs können Kuratoren die Emissionen ihrer Kampagnen reduzieren, indem sie klimabelastende Seiten mit unnötig hohen Emissionen (gemessen mit Scope3) ausschließen.

„Als wir im Jahr 2020 unsere Kuratierungstechnologie der ersten Generation entwickelten, bestand unser Ziel darin, sowohl für Media Buyer als auch für Publisher einen Mehrwert zu schaffen“, sagte Parag Vohra, Chief Revenue Officer bei Equativ. „Da sich der Markt und die Kundenbedürfnisse weiterentwickelten, haben wir unsere intuitive All–in–One–Curation–Plattform verfeinert, um Werbetreibenden eine einzigartige Kontrolle zu bieten. So können sie Omnichannel–Strategien optimieren, First–Party–Daten nutzen und Kampagnen effektiver skalieren und gleichzeitig das breitere Ökosystem unterstützen.“

„Maestro hilft uns, mehr User zu erreichen und verschiedene Ad–Formate im In– und Ausland zu verwenden“, sagte Piotr Wiktor, Head of Programmatic Trading & Partnerships bei IPG Mediabrands. „Mithilfe der Testoptionen der Plattform können wir das Kundenbudget besser einteilen und durch den Leistungsvergleich über unseren DSP wählen wir die Plattformen mit dem besten ROI aus. Die Lösungen von Equativ übertreffen häufig die der Wettbewerber, und wir waren stets mit ihrem Support zufrieden, der unser Geschäft in die richtige Richtung voranbringt”

„Equativ war fantastisch und hat uns unschätzbar wertvolles Training und Support bereitgestellt“, sagte Alyssa Allen, Vice President of Commercial Operations von Frameplay. „Sie haben uns dabei geholfen, In–Game–Brand–Kampagnen zu einem Bruchteil der herkömmlichen Kosten zu aktivieren und so eine hoch engagierte Zielgruppe zu erreichen.“

Um mehr über Maestro by Equativ zu erfahren, besuchen Sie hier unsere Website.

Über Equativ
Equativ, eine führende unabhängige Werbeplattform, sorgt für Skalierbarkeit und Einfachheit in der digitalen Werbung. Nach der kürzlich erfolgten Fusion mit Sharethrough und der Übernahme von Kamino Retail verlassen sich Werbetreibende, Medieninhaber und Technologiepartner nun auf die fortschrittlichen SSP–, Kuratierungs– und Einzelhandelsmediendienste und –technologien von Equativ, wenn es darum geht, maximale Geschäftsergebnisse zu erzielen. Mit dem Schwerpunkt auf datenschutzorientierten programmatischen Video–, CTV–und datengesteuerten Lösungen ermöglicht Equativ seinen Kunden die Aktivierung im gesamten digitalen Ökosystem bei gleichzeitigem Schutz der Privatsphäre der Verbraucher. Die globale Expertise des Unternehmens wird außerdem durch ein Team von über 750 Mitarbeitern in 19 Ländern unterstützt. Die internationalen Teams von Equativ mit Hauptsitz in Paris und New York widmen sich der Erfüllung der Adtech–Versprechen und gewährleisten einen fairen Wertaustausch im gesamten Ökosystem. www.equativ.com /@equativ / https://www.linkedin.com/company/equativ/


GLOBENEWSWIRE (Distribution ID 9335909)

Equativ présente Maestro by Equativ, la version de sa plateforme de curation end-to-end la plus aboutie, qui garantit des campagnes plus performantes et un meilleur contrôle pour les annonceurs

NEW YORK, 22 janv. 2025 (GLOBE NEWSWIRE) — Equativ, principale plateforme adtech indépendante mondiale, annonce aujourd’hui l’intégration d’innovations majeures à sa plateforme de curation tout–en–un, Equativ Buyer Connect (EBC), désormais rebaptisée Maestro by Equativ. La plateforme centralise la gestion des campagnes programmatiques et fournit aux acheteurs médias un accès direct à d’importantes sources d’inventaire de grande qualité. Depuis le lancement de sa plateforme de curation il y a quatre ans, Equativ a recueilli les commentaires de plus de 500 agences média (y compris les six plus grandes agences du marché), éditeurs et « data curators », qui ont collectivement créé plus de 30 000 deals, contribuant à la création d’une version améliorée de Maestro by Equativ. Cette évolution donne aux curateurs un plus grand contrôle grâce à une interface optimisée, qui leur permet de définir des critères précis pour les emplacements publicitaires tout en s’assurant que les campagnes sont conformes aux normes en matière de brand safety, de pertinence et sustainability, ce qui permet d’atteindre de meilleurs résultats.

« Nous sommes reconnaissants à Equativ pour son soutien dans la constitution d’un inventaire pour nos campagnes, ce qui a permis d’améliorer le taux de clics, d’augmenter le nombre de vues et de développer le reach de nos campagnes », a déclaré Sebastián Orduvini, Marketplace Lead, Programmatic chez OMG. « Ce succès souligne à la fois l’impact de Maestro et l’engagement d’Equativ en faveur de l’excellence et de l’innovation dans le domaine de la publicité ».

Maestro: Maestro by Equativ: the most intuitive platform to curate and activate sophisticated targeting solutions to deliver high–performing, low–carbon, omnichannel ad campaigns with complete control.

Une coupure de presse jointe au présent communiqué est disponible en cliquant sur ce lien.

Maestro by Equativ bénéficie d’une présence mondiale qui comprend l’intégration directe avec plus de 70 DSP et plus de 30 data providers, tels que notamment LiveRamp, Lotame, IAS et Audigent, afin d’optimiser l’efficacité des campagnes. Son interface intuitive et son assistance personnalisée dans 19 pays en font un outil facile
à adopter et à utiliser dans le monde entier. La version améliorée de Maestro by Equativ présente notamment les caractéristiques suivantes :

  • Capacités avancées en matière de données : intégration transparente
    des données first party, des solutions cookieless, des solutions d’identification alternatives, et prise en charge des fournisseurs de données agnostiques pour divers cas d’utilisation tels que le ciblage et le plafonnement de fréquence.
  • Meta Deals pour l’optimisation : outils avancés de gestion des transactions permettant de rationaliser les opérations et d’obtenir de meilleurs résultats pour les acheteurs finaux.
  • Activation de campagne : les curateurs peuvent réaliser des transactions directes en exploitant l’inventaire premium qu’Equativ met à leur disposition.

En outre, de nouvelles fonctionnalités héritées de l’expertise de Sharethrough seront lancées dans un avenir proche :

  • Améliorations créatives : des solutions créatives exclusives et fondées sur la recherche, conçues pour stimuler les performances et l’engagement.
  • GreenPMP™ : grâce à un simple bouton interrupteur, les curateurs peuvent réduire les émissions de leurs campagnes en supprimant les sites présentant des risques pour le climat avec des émissions inutilement élevées, telles que mesurées par Scope3.

« Lorsque nous avons développé notre technologie de curation de première génération en 2020, notre objectif était de créer de la valeur à la fois pour les éditeurs et les acheteurs médias » explique Parag Vohra, Chief Officer Revenue chez Equativ. « Au fur et à mesure de l'évolution du marché et des clients, nous avons redéfini notre plateforme de curation intuitive et tout–en–un pour offrir aux acheteurs média un contrôle inégalé, leur permettant de rationaliser les stratégies omnicanales, d'exploiter les données first party et d'étendre les campagnes plus efficacement, tout en continuant à soutenir l'écosystème au sens large. »

« Maestro nous permet d’atteindre plus d’utilisateurs et d’exploiter différents formats publicitaires, tant au niveau national qu’international », a ajouté Piotr Wiktor, Responsable du trading programmatique et des partenariats chez IPG Mediabrands. « Les options de test de la plateforme nous permettent de mieux répartir les budgets des clients, et en comparant les performances par le biais de notre plateforme à la demande, nous choisissons les plateformes qui offrent le meilleur retour sur investissement. Les solutions d’Equativ sont souvent plus performantes que celles des concurrents et nous avons toujours été satisfaits de leur accompagnement, qui a permis à notre activité de se développer dans la bonne direction ».

« Equativ a été un partenaire formidable, qui nous a offert une formation très utile et un soutien précieux », a déclaré Alyssa Allen, Vice–présidente des opérations commerciales chez Frameplay. « Grâce à leur équipe, nous avons pu mettre en place des campagnes de publicité « in game » pour une fraction des coûts traditionnels, et d’atteindre ainsi des
audiences très engagées ».

Pour en savoir plus sur Maestro by Equativ, veuillez consulter notre site Internet ici.

Pour toute demande des médias, veuillez contacter Caroline Millié Figueiredo à pr@equativ.com.

À propos d’Equativ

Equativ est une plateforme publicitaire indépendante qui simplifie et optimise la publicité digitale à grande échelle. Grâce à sa récente fusion avec Sharethrough et l’acquisition de Kamino Retail, Equativ met à disposition des annonceurs, des éditeurs de médias et des partenaires technologiques des solutions avancées de SSP, de curation et de retail media. Avec une expertise reconnue en vidéo programmatique, CTV et des solutions data–driven conçues dans le respect de la vie privée des consommateurs, Equativ permet à ses clients de déployer des campagnes efficaces sur l’ensemble de l’écosystème numérique tout en protégeant les données personnelles. L’expertise mondiale d’Equativ est également soutenue par une équipe de plus de 750 employés répartis dans 19 pays. Basées à Paris et à New York, les équipes internationales d’Equativ se consacrent au maintien de la promesse de l’adtech, en assurant des échanges de valeur équitables dans l’ensemble de l’écosystème. www.equativ.com / @equativ / https://www.linkedin.com/company/equativ/


GLOBENEWSWIRE (Distribution ID 9335909)

Equativ Unveils Maestro by Equativ: Its Most Advanced End-to-End Curation Platform for Enhanced Campaign Performance and Greater Control for Advertisers

NEW YORK, Jan. 22, 2025 (GLOBE NEWSWIRE) — Equativ, a global independent adtech company, today announced major upgrades to its all–in–one curation platform, Equativ Buyer Connect (EBC), now renamed Maestro by Equativ, that centralizes programmatic campaign management and provides ad buyers with direct access to high–quality, scaled supply. Since launching its curation platform four years ago, Equativ has gathered feedback from over 500 media agencies (including all six of the Big Six Advertising Agencies), publishers, and data curators—who have collectively created more than 30,000 curated deals—contributing to the refinement and unveiling of an enhanced Maestro by Equativ. This evolution gives curators greater control through an optimized interface, enabling them to define precise criteria for ad placements while ensuring campaigns align with brand safety, relevance, and sustainability standards, ultimately driving better outcomes.

“We are grateful to Equativ for their support in curating inventory for our campaigns, leading to better CTR, increased views and broader reach,” said Sebastián Orduvini, OMG Marketplace Lead, Programmatic. “This highlights both Maestro’s impact and Equativ’s commitment to excellence and innovation in advertising.”

Maestro: Maestro by Equativ: the most intuitive platform to curate and activate sophisticated targeting solutions to deliver high–performing, low–carbon, omnichannel ad campaigns with complete control.

A Media Snippet accompanying this announcement is available by clicking on this link.

Maestro by Equativ boasts a global reach that includes direct integration with more than 70 DSPs and over 30 data providers, such as LiveRamp, Lotame, IAS, and Audigent, and more to maximize campaign efficiency. Its intuitive interface and personalized support across 19 countries ensure easy adoption and operation worldwide. Some of the expanded features of the improved Maestro by Equativ include:

  • Advanced Data Capabilities: Seamless integration of first–party data, cookieless solutions, alternative IDs, and agnostic data provider support for diverse use cases such as targeting and frequency capping.
  • Meta Deals for Optimization: Advanced deal management tools enabling streamlined operations and better outcomes for end buyers.
  • Campaign Activation: Curators have the ability to execute direct deals leveraging Equativ's premium direct inventory.

Additionally, new features from Sharethrough's legacy of expertise will be released in the near future:

  • Creative Enhancements: Research–backed and exclusive creative solutions designed to boost performance and engagement.
  • GreenPMPs™: With a simple and unique toggle button, curators can reduce the emissions of their campaigns by removing climate risk sites with unnecessarily high emissions as measured by Scope3.

“When we developed our first–generation curation technology in 2020, our goal was value creation for both media buyers and publishers,” said Parag Vohra, Chief Revenue Officer at Equativ. “As the market and client needs evolved, we refined our intuitive, all–in–one curation platform to offer ad buyers unmatched control, enabling them to streamline omnichannel strategies, leverage first–party data, and scale campaigns more effectively while still supporting the broader ecosystem.”

“Maestro helps us reach more users and utilize various ad formats, both domestically and internationally,” said Piotr Wiktor, Head of Programmatic Trading & Partnerships at IPG Mediabrands. “The platform’s testing options let us better allocate clients' budgets, and by comparing performance through our DSP, we choose platforms with the best ROI. Equativ’s solutions often outperform competitors' and we’ve always been satisfied with their support, helping our business grow in the right direction.”

“Equativ has been fantastic, providing invaluable training and support,” said Alyssa Allen, Vice President of Commercial Operations of Frameplay. “They’ve helped us activate in–game brand campaigns at a fraction of traditional costs, reaching highly engaged audiences.”

To learn more about Maestro by Equativ, please visit our website here.

For media inquiries, please contact: Caroline Millié Figueiredo at: pr@equativ.com

About Equativ
Equativ, a leading independent ad platform, brings scale and simplicity to digital advertising. Following its recent merger with Sharethrough and the acquisition of Kamino Retail, advertisers, media owners, and technology partners rely on Equativ's advanced SSP, curation, and retail media services and technology to achieve maximum business outcomes. With a focus on privacy–first programmatic video, CTV, and data–driven solutions, Equativ enables clients to activate across the digital ecosystem while protecting consumer privacy. The company’s global expertise is also backed by a team of over 750 employees across 19 countries.

Headquartered in Paris and New York, Equativ’s international teams are dedicated to fulfilling the promise of adtech, ensuring fair value exchanges throughout the ecosystem. www.equativ.com / @equativ / https://www.linkedin.com/company/equativ/  


GLOBENEWSWIRE (Distribution ID 9335842)

Bitget s’associe à la Kaia Foundation en vue de favoriser l’écosystème des mini-Dapps sur LINE Messenger

VICTORIA, Seychelles, 22 janv. 2025 (GLOBE NEWSWIRE) — Bitget, la principale Bourse de crypto–monnaie et société Web3, a le plaisir d’annoncer la conclusion d’un partenariat stratégique avec la Kaia DLT Foundation destiné à accélérer la croissance de l’écosystème des mini–Dapps alimenté par la blockchain Kaia dont le lancement a eu lieu aujourd’hui sur LINE Messenger. Cette collaboration se concentrera sur l’identification des mini–Dapps à fort potentiel tout en offrant un soutien complet en matière d’incubation, de conseil, de cotation et de stratégies de mise sur le marché afin de favoriser leur réussite.

Réputée pour son architecture innovante et son souci de simplicité, la blockchain Kaia s’est positionnée comme une pionnière de l’espace Web3 en Asie. Sa capacité unique à s’interfacer de manière transparente avec les plateformes Web2 telles que LINE Messenger a attiré une attention considérable. En 2024, Kaia a ainsi franchi un cap important en dépassant les 2 millions de portefeuilles actifs uniques et les 13 millions de transactions au total, avec plus de 9 000 contrats actifs déjà déployés sur sa chaîne. Cette croissance impressionnante témoigne de la solide base technique de Kaia ainsi que de l’évolutivité dont elle a su faire preuve afin de soutenir un écosystème décentralisé florissant.

Gracy Chen, PDG de Bitget, a exprimé son enthousiasme pour ce partenariat : « En 2024, notre vaste collaboration avec l’écosystème TON a apporté à l’industrie du Web3 de nouveaux flux d’utilisateurs sans précédent, démontrant ainsi l’immense potentiel de rapprochement entre le Web2 et le Web3. Nous sommes fermement convaincus que le plébiscite de l’adoption du Web3 par les utilisateurs du Web2 restera un objectif essentiel en 2025. En nous associant à la Kaia Foundation, nous souhaitons mettre au jour et dynamiser des mini–Dapps exceptionnelles sur LINE Messenger, ce qui favorisera l’innovation et l’adoption dans cet espace en évolution rapide. »

Le Dr Sam Seo, président de la Kaia DLT Foundation, a déclaré : « Grâce à son expertise inégalée en matière de rayonnement sur le marché mondial, Bitget continue de s’imposer comme un leader de la dynamisation des projets Web3. Cette collaboration avec Bitget marque le début d’un nouveau chapitre passionnant pour l’écosystème Kaia à l’heure où nous collaborons à l’identification et à l’amplification de la prochaine génération de mini–Dapps. Avec le soutien de Bitget, nous sommes convaincus que la blockchain Kaia est appelée à devenirune pierre angulaire de l’innovation Web3. »

Le même jour, la Kaia Foundation a officiellement lancé le portail Dapp, qui comptait initialement 30 mini–Dapps sélectionnées. Toutes les Dapps sont construites sur la blockchain Kaia et accessibles directement depuis LINE Messenger, une application de chat à la mode fréquentée par plus de 200 millions d’utilisateurs actifs mensuels dans le monde. Cette initiative permettra à Kaia d’apporter des services décentralisés au grand public.

À propos de Bitget

Fondée en 2018, Bitget est la première Bourse de cryptomonnaies et société Web3 au monde. Au service de plus de 45 millions d’utilisateurs recensés dans plus de 150 pays et régions, la Bourse Bitget s’engage à aider les utilisateurs à trader plus intelligemment grâce à sa fonctionnalité révolutionnaire de copy trading et ses autres solutions de trading, tout en fournissant un accès en temps réel aux cours du Bitcoin, de l’Ethereum et d’autres cryptomonnaies. Anciennement connu sous le nom de BitKeep, Bitget Wallet est un portefeuille cryptographique multi–chaînes de classe mondiale qui offre une gamme de solutions et de fonctionnalités Web3 complètes, dont notamment des fonctionnalités de portefeuille, d’échange de jetons, une place de marché NFT et un navigateur DApp, entre autres.

Bitget est le fer de lance de l’adoption des cryptomonnaies grâce à des partenariats stratégiques, comme en témoigne son rôle de partenaire crypto officiel de la meilleure ligue de football au monde, LALIGA, sur les marchés de l’EST, de l’ASEAN et de l’Amérique latine, ou encore son rôle de partenaire mondial des athlètes olympiques turcs Buse Tosun Çavuşoğlu (championne du monde de lutte), Samet Gümüş (médaillé d’or de boxe) et İlkin Aydın (équipe nationale de volley–ball). Bitget a pour vocation d’inciter la population mondiale à embrasser l’avenir des cryptomonnaies.

Pour en savoir plus, consultez : Site Internet | Twitter | Telegram | LinkedIn | Discord | Bitget Wallet

Pour les demandes de renseignements des médias, veuillez contacter : media@bitget.com

À propos de Kaia

Kaia est une blockchain publique de haute performance qui met le Web3 à la portée de centaines de millions de personnes dans l’ensemble de l’Asie. Née de la fusion des blockchains Klaytn et Finschia, initialement développées respectivement par Kakao et LINE, Kaia représente le plus grand écosystème Web3 d’Asie. Ce dernier est par ailleurs intégré aux messageries Kakaotalk et LINE, qui comptent une base d’utilisateurs combinée de plus de 250 millions de personnes, permettant ainsi à l’ensemble des utilisateurs de découvrir le Web3 avec la facilité et la rapidité du Web2 dans le cadre de leur superapplication de messagerie préférée afin de se connecter, de créer, de collaborer et de contribuer à l’écosystème. Pour en savoir plus, consultez le site www.kaia.io.

À propos de la Kaia DLT Foundation

Basée à Abu Dhabi, la Kaia DLT Foundation a été créée en 2024 dans le but d’élargir l’écosystème de Kaia, une plateforme mondiale de blockchain de couche 1. Nous favorisons l’adoption et le développement de nouvelles technologies afin de garantir que Kaia remplisse son rôle de plateforme blockchain accessible, transparente et durable pour les développeurs et les utilisateurs. Nous facilitons également le processus décisionnel de manière à ce que l’écosystème poursuive son développement de façon optimale dans le paysage en évolution rapide de la blockchain.

Mise en garde sur les risques : les cours des actifs numériques peuvent fluctuer et connaître une forte volatilité. Il est recommandé aux investisseurs d’investir uniquement la somme qu’ils peuvent se permettre de perdre. La valeur de votre investissement peut être affectée et il est possible que vous n’atteigniez pas vos objectifs financiers ou que vous ne parveniez pas à récupérer votre investissement principal. Nous vous encourageons à toujours solliciter les conseils d’un spécialiste indépendant de la finance et à tenir compte de votre expérience et de votre situation financière. Les performances passées ne constituent pas un indicateur fiable des résultats futurs. Bitget décline toute responsabilité envers toute perte potentielle encourue. Nulle disposition des présentes ne saurait être interprétée comme un conseil d’ordre financier. Pour tout complément d’information, veuillez consulter nos Conditions d’utilisation.

Une photo accompagnant cette annonce est disponible à l’adresse suivante : http://www.globenewswire.com/NewsRoom/AttachmentNg/9d11cb0f–5394–4904–b1f7–b3564454fe22


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