A 360-Degree Approach to Customer Experience Now Possible Through Lucidya and Unifonic’s Strategic Partnership

RIYADH, Saudi Arabia, Feb. 10, 2025 (GLOBE NEWSWIRE) — Leading customer engagement platform, Unifonic, which enables businesses to engage with customers across their lifecycle journey, and AI–powered customer experience management (CXM) platform Lucidya have announced a strategic partnership during a signing ceremony at LEAP.

Through this collaboration, Lucidya’s social listening, AI, and sentiment analysis will integrate with Unifonic's conversational AI platform to help brands across the region accelerate growth and uplift ROI on marketing efforts. This integration will provide businesses with a comprehensive 360–degree customer experience solution, combining powerful conversational engagement tools with AI–driven insights.

Commenting on the partnership, Abdullah Asiri, Founder and CEO of Lucidya, said, “Joining forces with Unifonic empowers businesses with a unified solution for customer engagement, eliminating fragmentation across multiple providers. By combining Lucidya’s social media insights with Unifonic’s engagement solutions, companies can enhance targeting, improve conversion rates, and gain deeper customer insights to drive business growth. Simply put, this is a one–stop shop for customer engagement and experience.”

Ahmed Hamdan, CEO of Unifonic, added, “This partnership merges Unifonic’s expertise in conversational AI with Lucidya’s advanced CXM capabilities. While Lucidya strengthens social media engagement through sentiment analysis and social listening, Unifonic enables businesses to engage with customers across channels like WhatsApp, voice, push, and SMS—allowing for personalized and more targeted interactions.”

By streamlining customer engagement through a unified omnichannel solution, optimizing campaign performance with AI–driven targeting, and driving business growth through deep customer insights, this partnership sets a new benchmark in customer experience management.

About Lucidya 

Lucidya is an AI–powered unified customer experience platform (CXM) designed to support CX and Marketing leaders in large enterprises, governments, and SMEs across the Arab world. Through the transformative power of AI, Lucidya enables organizations of all sizes to turn raw data into meaningful interactions and actionable insights, allowing them to build human connections and drive real business impact, safely and securely. 

About Unifonic

Unifonic is a leading customer engagement platform and Software as a service (SaaS) provider based in the Middle East that uses conversational AI technology to streamline omnichannel communication and revolutionize customer experiences for businesses.

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/0a56d010–5d3e–48e3–916f–1ef2cf84c4b6


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لوسيديا” و”يونيفونك” تتحدان في شراكة استراتيجية لتقديم رؤية شاملة في تجربة العملاء

الرياض، المملكة العربية السعودية, Feb. 10, 2025 (GLOBE NEWSWIRE) —

أعلنت “لوسيديا“، المنصة المتخصصة في إدارة تجربة العملاء والمعززة بالذكاء الاصطناعي، عن عقد شراكة استراتيجية مع منصة “يونيفونك” الرائدة في تمكين المؤسسات من التواصل مع عملائها على امتداد رحلتهم، خلال حفلة توقيع أقيمت ضمن فعاليات مؤتمر “ليب”.

وقد اجتمع عملاقا التقنية لدمج خدمات “لوسيديا” المتخصصة في الاستماع الاجتماعي والذكاء الاصطناعي وتحليل المشاعر مع منصة “يونيفونك” المخصصة في المحادثات المدعومة بالذكاء الاصطناعي. وسيفتح هذا التكامل آفاقًا للعلامات التجارية في المنطقة، مسرعًا نموها ومضاعفًا عوائد استثماراتها التسويقية. وسيثمر عن حلولًا تمنح الشركات رؤية شاملة لتجربة عملائها وتجمع بين أدوات التفاعل المتطوّرة والتحليلات الذكية.

وتعليقًا على هذه الشراكة، صرّح عبد الله عسيري، المؤسس والرئيس التنفيذي لشركة “لوسيديا” قائلًا: “إن تضافر جهودنا مع يونيفونك يفتح آفاقًا للشركات عبر حلول متكاملة تعزز علاقاتها مع عملائها، متجاوزين بذلك تحديات تعدد المزودين وتشتت الخدمات. وبجمع قدرات لوسيديا التحليلية المتقدمة مع منظومة أدوات يونيفونك المتطورة، نمكّن الشركات من رفع كفاءة استهدافها، وتحسين معدلات الاستحواذ على العملاء، واكتساب رؤى أعمق حول احتياجاتهم. باختصار، نقدم وجهة شاملة متكاملة تلبي جميع متطلبات إشراك العملاء وتحسين تجربتهم.”

وأضاف أحمد حمدان، الرئيس التنفيذي لشركة “يونيفونك“: “تجمع هذه الشراكة بين براعتنا في المحادثات المدعومة بالذكاء الاصطناعي والإمكانات الرائدة للوسيديا في إدارة تجربة العملاء. فبينما تعزز لوسيديا التفاعل على منصات التواصل الاجتماعي عبر تحليل المشاعر والاستماع الاجتماعي، تتيح يونيفونك للمؤسسات التواصل مع عملائها عبر قنوات متنوعة كالواتساب والاتصال الصوتي والإشعارات والرسائل النصية، مما يفتح المجال لتفاعلات شخصية وموجهة بدقة. وعبر تيسير التواصل مع العملاء من خلال منظومة موحدة متعددة القنوات، وتحسين أداء الحملات باستخدام الاستهداف المدعوم بالذكاء الاصطناعي، ودفع نمو أعمال المؤسسات بناءً على رؤى عميقة عن العملاء، تضع هذه الشراكة معيارًا جديدًا في مجال إدارة تجربة العملاء.”

نبذة عن لوسيديا

لوسيديا هي منصة موحدة، معززة بالذكاء الاصطناعي لإدارة تجارب العملاء ودعم أنشطة التسويق وخدمة العملاء في المؤسسات الحكومية والشركات الكبرى والمتوسطة والصغيرة في الوطن العربي. تقدم لوسيديا أدوات متطورة ومعززة بالذكاء الاصطناعي لتمكين المؤسسات على اختلاف أحجامها وتخصصاتها من جمع البيانات وتحليلها واستخلاص تفاعلات هادفة ورؤى عملية وقابلة للتنفيذ.

نبذة عن يونيفونك

تُعد يونيفونك منصة رائدة في مجال التواصل مع العملاء ومزودًا للبرمجيات في الشرق الأوسط. تستخدم المنصة تقنية الذكاء الاصطناعي المتقدمة في المحادثات لتبسيط أساليب التواصل متعدد القنوات وإحداث نقلة نوعية في تجارب العملاء. تُمكّن حلول يونيفونك المؤسسات من إدارة جميع قنوات التواصل مع عملائها من منصة واحدة، تشمل الرسائل النصية والمكالمات والواتساب والويب. وبذلك تتمكن الشركات في ترسيخ علاقاتها مع العملاء وتخفيض تكاليف البنية التحتية للاتصالات.

الصورة المصاحبة لهذا الإعلان متاحة علىhttps://www.globenewswire.com/NewsRoom/AttachmentNg/0a56d010–5d3e–48e3–916f–1ef2cf84c4b6/ar

 للاستفسارات الصحفية، يرجى التواصل عبر البريد الإلكتروني dsalem@lucidya.com 


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Belarus: Brutal Repression Continues Post Presidential Election, Say Human Rights Groups

Flashback to 2020 protests against a rigged election. Credit: Andrew Keymaster/Unsplash

Flashback to 2020 protests against a rigged election. Credit: Andrew Keymaster/Unsplash

By Ed Holt
BRATISLAVA, Feb 10 2025 – In the months leading up to presidential elections at the end of January, Belarus’s authoritarian leader Alexander Lukashenko ordered the release of hundreds of political prisoners. Some observers saw this as a sign that the man who had led the former Soviet state for the last three decades could be planning a relaxation of his regime’s brutal repressions in return for a lessening of Western sanctions.

But having secured an inevitable further term in office, human rights groups and Belarusians who have survived persecution under his regime say they see no signs he is preparing to loosen his iron grip on the state.

“If we have learned anything from the last four years, it is that repression in Belarus is not lessening, despite the fact that Lukashenko has everything under his power. There are no protests, people have been forced into exile, there are no legal ways for rights groups to do their work, yet the repression continues,” Anastasiia Kruope, Assistant Researcher, Europe and Central Asia, at Human Rights Watch (HRW), told IPS.

In August 2020, hundreds of thousands of people took to the streets in Belarus to protest against what they saw as the rigged result of an election which had just returned Lukashenko, who has ruled the country since 1994, to power.

Security forces launched a violent crackdown on those involved. Over the next six months, tens of thousands were detained and at least 11 people were killed.

Although the protests eventually stopped, repression has continued, with any form of dissent severely punished. There have been mass arrests, imprisonment, and torture for those deemed to be opposing the regime, while secret police and party loyalists have been installed in institutions as official ideological gatekeepers to ensure people toe the government line.

Independent media has been muzzled—almost 400 journalists have been arrested in the last four years—and much of the NGO sector has been effectively shuttered through repressive legislation on foreign funding and authorities’ misuse of anti-terror and anti-extremism laws. The closures of these groups have impacted everything from human rights work to vital healthcare services.

But while the wider international community largely sees Belarus as a pariah state—Lukashenko has the explicit political support of Moscow, and China maintains close ties with the country—and the West has imposed sanctions on individuals in Belarus, there has been no let-up in government efforts to bring the population to heel.

However, the slew of releases of political prisoners, which began last summer and went right up to the elections, had prompted speculation that Lukashenko may be looking to repair relations with the West, especially as the conflict in Ukraine—Lukashenko has backed Russia and allowed Moscow to use Belarus to launch assaults on Ukraine—appears to be heading towards some kind of, at least temporary, end, and he looks to extract his country from ever-increasing dependence on Moscow.

But people who live in Belarus, and some who have fled into exile, told IPS they are not expecting the pervasive climate of fear that Lukashenko has spread to cement his control in the country to lift any time soon.

“Usually the human rights situation in Belarus after elections becomes calmer, with fewer arrests. But it doesn’t look that way this time. We are still getting information about repressions,” Natallia Satsunkevich, a human rights defender with the Belarussian NGO Viasna, told IPS.

She said Lukashenko could even decide to intensify his crackdown on opponents of his regime.

“Of course [he could], the repressive machine is huge and works fast. Police are still looking for and arresting people that participated in protests in 2020,” Satsunkevich said.

Others who have suffered under Lukashenko agree.

“Any expectations that the repression will ease are just wishful thinking,” Lidziya Tarasenka, co-founder of The Belarussian Medical Solidarity Foundation (Bymedsol), which operates outside Belarus helping doctors who have left the country, told IPS.

Tarasenka, who worked in healthcare in the capital, Minsk, before fleeing the country after the 2020 protests, said she saw no sign that repression in Belarus was easing off.

“First of all, the number of political prisoners that have been released is less than the number of those newly imprisoned. The government has learned their lessons and is trying to make new prosecutions as unnoticeable as possible, but the process is in full swing. Secondly, there is a whole army of different police/secret services and so on, their number is growing and they have to be doing something. [Repression] cannot be stopped that easily,” she said.

Some Belarussians who spoke to IPS gave some insight into the regime’s persecutions.

Sviatlana (NOT REAL NAME) fled Belarus last year after she feared she was about to be arrested. Her work in healthcare had brought her into contact with former political prisoners, some of whom had been tortured in prison, and she had given some money for treatment to help their recovery. She managed to escape, but she fears now that her former colleagues will be targeted by the security services simply for having worked with her.

“I’m expecting there will be repressions against the staff and management at my work now,” she told IPS.

Kruope added that while Belarusians not actively opposing the regime could try to adopt a “keep your head down and don’t make any trouble” approach to ensuring they avoid any repressions, even that carried no guarantees.

“One thing people have to watch out for is that you never know what might suddenly become a problem. You may have, in the past, liked a social media comment or followed someone, not even for their political views, or simply followed a media outlet that is then declared a terrorist group or something, and now find yourself in trouble. It is difficult to know what activity might suddenly become a criminal offense,” she said.

So far, it is unclear what Lukashenko may be planning as he begins his latest term in office. But the initial signs suggest he is not planning any kind of rapprochement with the West in the immediate future.

In a press conference immediately after his election win and as western leaders threatened more sanctions and dismissed the elections as a “sham,” he pointedly said, “I don’t give a damn about the West.”

However, even if repressions continue, rights defenders have not given up hope that things will improve in the future.

“I personally believe that one day Belarusians will live in a free and democratic country,” said Satsunkevich.
IPS UN Bureau Report

 


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What is Not Good for Democracy in Peru is Not Good for Women

A protester holding a sign declaring the death of democracy during social protests against the authoritarian policies of Peru's President Dina Boluarte in downtown Lima, July 2024. Credit: Walter Hupiu / IPS

A protester holding a sign declaring the death of democracy during social protests against the authoritarian policies of Peru’s President Dina Boluarte in downtown Lima, July 2024. Credit: Walter Hupiu / IPS

By Mariela Jara
LIMA, Feb 10 2025 – “We are facing a deeply conservative government that is opening the doors to all kinds of setbacks. We have a failed state with a democracy that is no longer a democracy,” said Gina Vargas, a Peruvian feminist internationally recognized for her contributions to women’s rights.

In an interview with IPS from her home in Lima, Vargas shared her perspective on Peru, a country of 34 million inhabitants, which is undergoing a profound political crisis that is weakening its democratic institutions, ultimately harming the rights of the most vulnerable populations, such as women and the LGBTI+ community.

The female population is just over 17 million, according to the government’s National Institute of Statistics and Computing, while a 2019 study by the Ministry of Justice and Human Rights estimated that LGBTI+ adults could reach 1.7 million.“The conservatives are taking away everything they believe goes against their traditional principles, while the reality for Peruvian women is one of discrimination, violence, femicide, sexual abuse of girls, and the denial of therapeutic abortion”: Gina Vargas.

Vargas, one of the founders of the feminist Flora Tristán Peruvian Women’s Center, one of the oldest organizations in Latin American feminism, argued that the conservative forces, which manifest as the far-right in Peru, are seeking to reclaim what they lost in terms of their values over the last three decades.

This period began with the adoption of the Beijing Platform for Action, which established norms and mechanisms for the advancement of women.

In September 1995, 30 years ago, the Fourth World Conference on Women: Action for Equality, Development, and Peace, convened by the United Nations, was held in Beijing, China. Representatives from 189 countries participated, not only from governments but also from women’s and feminist movements.

A sociologist, Gina Vargas will turn 80 in July. She coordinated the participation of Latin American and Caribbean civil society organizations in the global forum, as well as their contributions to the Platform, which outlines the commitments of states regarding 12 areas of action on the status of women worldwide.

She highlighted that within this framework, mechanisms were established at the highest level to promote equal rights, which in Peru’s case is currently the Ministry of Women and Vulnerable Populations (MIMP). However, this ministry will be diluted in a regressive wave through an upcoming merger with the Ministry of Inclusion and Social Development.

“The conservatives are taking away everything they believe goes against their traditional principles, while the reality for Peruvian women is one of discrimination, violence, femicide, sexual abuse of girls, and the denial of therapeutic abortion,” she lamented.

Peruvian feminist Gina Vargas believes that democracy no longer exists in Peru and that the growing influence of conservative groups is harming the rights of women and sexual diversity. Pictured third from the left during the launch of the 46th anniversary of the non-governmental Flora Tristán Center, of which she is one of the founders, on January 30. Credit: Mariela Jara / IPS

Peruvian feminist Gina Vargas believes that democracy no longer exists in Peru and that the growing influence of conservative groups is harming the rights of women and sexual diversity. Pictured third from the left during the launch of the 46th anniversary of the non-governmental Flora Tristán Center, of which she is one of the founders, on January 30. Credit: Mariela Jara / IPS

According to official figures, 170 femicides occurred nationwide in 2024. The number for the last three years rises to 450 when including victims from 2022 and 2023. Peru has a law against violence toward women and family members, and it has incorporated the crime of femicide into the Penal Code.

These are serious issues that three decades ago were weakly addressed by the state or absent from its agenda. But Vargas emphasized that the Beijing Platform left a set of commitments to be fulfilled and expanded, as has happened in many countries.

“But in Peru, we are facing brutal resistance in a context where there is no balance of power, and the Legislature passes laws to co-opt democratic institutions in their desire to control the country,” she stressed.

The legislative Congress of the Republic has an approval rate of 5%, and President Dina Boluarte’s administration has 6%, according to recent polls, reflecting one of the most discredited periods for state branches in the country.

Both branches of government are seen as colluding for personal interests, closely linked to corruption, and unable to address citizen insecurity and poverty, two of the most pressing issues in this South American and Andean nation.

Vargas warned: “We are facing a failed state, with the rise of fundamentalism, authoritarianism, and the imposition of the right-wing. What is not good for democracy is definitely not good for us or for sexual diversity.”

A banner featuring victims of femicide in Peru during a demonstration in Lima. Peru suffered 170 femicides in 2024, reflecting the severe violation of women's human rights. Credit: Mariela Jara / IPS

A banner featuring victims of femicide in Peru during a demonstration in Lima. Peru suffered 170 femicides in 2024, reflecting the severe violation of women’s human rights. Credit: Mariela Jara / IPS

Fear of Losing Rights

Antonella Martel, a 29-year-old psychologist, grew up in a country that already had a favorable framework for women’s rights and guaranteed gender equality, established in the 1979 Constitution and maintained in the current one from 1993.

She is aware that she has had more opportunities than her mother and grandmothers. “Now, traditional roles for women and men are being questioned; they are no longer normalized as before. There are also laws against gender-based violence, although access to justice is complicated,” she told IPS.

In the current context, she fears that the rights gained could be lost. “There is distrust in institutions that are not allies of women’s struggles and do not play a protective role for their rights,” she said.

One of her biggest concerns is that the setbacks and the disappearance of the Ministry of Women through its merger with another ministry will weaken the state’s action against violence. “We women face this problem every day, and it could get worse,” she warned.

Maria Ysabel Cedano, a lawyer with the Demus organization and the non-governmental Lifs, criticized the lack of protection for the rights of the LGBTI population. "Lesbians are not invisible because we are hidden in the closet, but because no one wants to see you or let you be seen," she stated. Credit: Mariela Jara / IPS

Maria Ysabel Cedano, a lawyer with the Demus organization and the non-governmental Lifs, criticized the lack of protection for the rights of the LGBTI population. “Lesbians are not invisible because we are hidden in the closet, but because no one wants to see you or let you be seen,” she stated. Credit: Mariela Jara / IPS

They Don’t Want to See Us

María Ysabel Cedano, a 59-year-old lawyer from the feminist human rights organization Demus and an associate of the non-governmental Independent Feminist Socialist Lesbians (Lifs), believes that the world is experiencing a new fascist stage, which in Peru has its own version in Fujimorism and its conservative political allies, whether ideologically right-wing or left-wing.

The late Alberto Fujimori ruled autocratically between 1990 and 2000 and established an ultra-conservative movement that now manifests in the Popular Force party, the leading legislative group led by his daughter Keiko Fujimori.

Fujimori was the only head of state to attend the Beijing Conference, where he promoted his new National Population Policy and birth control measures. It was later revealed that this included the  forced, mass, and non-consensual sterilization of poor and indigenous people, especially in rural areas, a practice that victimized around 300,000 women.

“We are witnessing the hijacking of democracy as a political horizon, a system that, despite its flaws, allowed us to expand freedoms and rights such as equality and non-discrimination, access to justice, and those related to women, which have been the result of sustained struggles,” Cedano reflected in an interview with IPS.

She explained that anti-rights groups have not been satisfied with taking over the state as a spoil through corruption but are operating as a regime that attacks everything opposing their beliefs, seeking to impose totalitarian thinking.

In late 2024, the institution Transparencia issued a report on 20 laws passed by this Congress of the Republic that weakened democracy, favored the actions of criminal groups, and undermined human and environmental rights.

“They don’t need typical wars with lethal weapons; they have developed technological mechanisms to appropriate minds and hearts through denialism and disinformation,” she emphasized.

Cedano talked about Argentina, where libertarian President Javier Milei is dismantling progress in rights, and the massive rejection by the population on February 1. Along with her LIFS collective, she joined the solidarity sit-in in front of the Argentine embassy.

“Argentina generates and radiates indignation. It experienced and enjoyed dignity and knows what it has lost, whereas in Peru we don’t know it because we’ve never had anything,” she said regarding rights for the LGBTI+ population.

She adds there are no laws on gender identity or equal marriage. “In reality, we survive without enjoying rights; we live in a so-called democracy without being citizens,” she added.

The lesbian activist also denounced that they have been stigmatized and accused of atrocities such as wanting to homosexualize children, using them to attack comprehensive sexual education in schools.

She noted that the Ministry of Justice and Human Rights study reveals that 71% of the population perceives that lesbians, gays, bisexuals, and trans people suffer discrimination. “We swell the lists of suicides, bullying, school dropouts, and sexual assaults. They want us to live in the ghetto, on the margins,” she asserted.

In a context where democratic institutions are unable to guarantee people’s rights and the Ministry of Women, as the governing body for gender equality, is about to disappear through the merger, the prospects for the rights of non-heterosexual people are at greater risk.

“Lesbians are not invisible because we are hidden in the closet, but because no one wants to see you or let you be seen. They make you feel guilty and responsible for the consequences of living fully in the light… and that results in multiple and terrible acts of violence,” Cedano stressed.

Decoding Africa’s Energy Journey: Three Key Numbers

Around 600 million Africans still lack reliable access to electricity, which is nearly half the continent’s population and more than 80 per cent of the global electricity access gap. Credit: Raphael Pouget / Climate Visuals Countdown via UNDP

By Yacoub El Hillo
ASMARA, Eritrea, Feb 10 2025 – At night, when the world lights up, large swathes of Africa remain cloaked in darkness—a stark reminder of the continent’s lack of reliable access to electricity.

This access is one of the key ingredients to accelerating the continent’s progress – powering homes, schools, hospitals, and businesses, towards unlocking the continent’s full potential. For millions of Africans, the absence of affordable and reliable access to electricity isn’t just about lighting a room —it’s about access to education, economic growth, and a better quality of life.

Africa’s story in terms of its reliable access to electricity can be seen through the lens of three key data points: 600, 300, and 55.5. These figures highlight the challenge, the goal, and the opportunity shaping the continent’s access to electricity and overall energy future.

“600 million” illustrates the scale of the issue—over half of Africa’s population still lacks reliable access to electricity. “300” reflects the ambition of Africa’s target to turn the page on this access—Mission 300 aims to provide power to 300 million people by 2030. “55.5” underscores the opportunity—more than 55 per cent of Africa’s energy already comes from renewable sources, paving the way for long-term development.

Around 600 million Africans still lack reliable access to electricity, which is nearly half the continent’s population and more than 80 per cent of the global electricity access gap. While nations in Northern Africa and countries like Ghana, Gabon, and South Africa have made progress in tackling the issue, challenges remain in the Central Africa and the Sahel regions. For example, Burundi and South Sudan have low levels of electricity access, according to 2022 data.

For African communities, access to affordable energy is a lifeline. It transforms everyday life, especially in isolated and vulnerable areas. Reliable, affordable, and sustainable energy creates quality jobs, protects livelihoods, boosts security to bring durable peace and promotes economic growth.

Access to energy, also breaks down barriers for women and girls, enabling them to pursue opportunities that were previously out of reach, from starting small businesses to accessing information and education online.

For instance, farmers can use energy to power irrigation systems, extending growing seasons and boosting agricultural output. Manufacturers benefit from consistent power for their operations, leading to higher production rates and reduced downtime that could usher in an age of industrialization and prosperity.

Reliable and affordable access to energy also provide Africa with the policy space to take control of its own development path, mobilizing domestic capital while attracting international investment.

Most recent data with highest coverage. Credit: Global SDG Database

300 million by 2030: Africa’s 2030 energy vision

Through an initiative called “Mission 300”, the World Bank Group, the African Development Bank Group and the Sustainable Energy for All (SE4ALL) initiative are working with partners to expand electricity access to 300 million people throughout the continent by 2030.

To achieve this goal, the initiative focuses on improving Africa’s energy sector by enhancing infrastructure, updating policies, and attracting private investment.

UN teams on the ground are working closely with governments and other partners through this engagement. In Guinea, the UN, led by the Resident Coordinator (RC), is supporting the development of hydroelectric dams and solar power plants, providing clean, reliable electricity that reach more than 34,000 people per project.

In Burundi, the UN’s work centres on renewable energy projects that would support the country in bringing in investors while expanding the electricity distribution network to underserved areas.

The RC in Djibouti is calling to expand solar panel use in homes and businesses to boost energy efficiency and to reduce electricity costs while supporting innovative solutions. Access to reliable, affordable energy provides families with more spending power, stimulating job creation and accelerating development.

In Guinea, the UN, led by the RC, is supporting the development of hydroelectric dams and solar power plants. Credit: UNICEF

UN teams across Africa are also supporting climate-friendly and sustainable means to generate energy. For example, there are initiatives to boost renewable energy production in Botswana, studies to harness offshore energy in Mauritius and innovative clean energy financing projects in Madagascar.

The Joint SDG Fund supports start-ups and small and medium-sized companies in Madagascar through the Integrated Financing of Sustainable Energy programme to promote innovation in renewable energy.

55.5 per cent renewable energy share – Africa leads the way

In terms of energy access, Africa—with its abundant resources and growing population—must have the autonomy to shape an energy mix that addresses its development needs while staying true to its global environmental commitments. Fossil fuels like coal, oil, and gas currently play critical roles in several African economies.

Without the ability to utilize these resources, the continent not only faces economic slowdowns but also the challenge of leaving millions in the dark. This would pose a significant setback to the achievement of the 2030 Agenda. Therefore, UN teams across the continent supports African countries in advocating for a balanced energy mix that is tailored to the realities on the ground.

An important part of this balance is Africa’s use of renewable energy. The continent is demonstrating strong leadership in this area, with 55.5 per cent of its total final energy consumption coming from renewable sources based on 2021 data. This trend outpaces Europe (15.3 per cent), Northern America (12.4 per cent) and Asia (16.8 per cent) per the Global SDG Database.

In fact, many of the African countries with least access to electricity have the highest share of renewable energy in their final energy consumption. This presents a potent opportunity for the rollout of renewable energy on the continent.

And with Africa holding 30 per cent of the world’s essential minerals for renewable technologies and 60 per cent of the world’s best solar resources, the continent possesses enormous potential to fuel its future growth with clean energy.

Yet, Africa only received 2 per cent of global renewable energy investments in the last 20 years, far below what’s needed to accelerate change. This year, we have an opportunity to help turn this trend. The new generation of Nationally Determined Contributions (NDCs) under the Paris Agreement are due to be submitted ahead of COP30 in Belem, Brazil, 10-21 November 2025.

The UN system is committed to help countries ensure that their NDCs are economy-wide and can act as investment plans for sustainable development. UN Resident Coordinators in Africa are galvanizing their UN Country Teams under the UNDP Climate Promise umbrella to support the development of these NDCs and to attract investment.

Africa Energy Summit for #PoweringAfrica

Against this backdrop, the Africa Energy Summit in Tanzania on 27 and 28 January provided a timely opportunity to reflect on how expanding electricity access can transform lives and drive sustainable development across the continent.

The Summit offered a platform for Africa to showcase its leadership in creating an affordable, clean energy future—not only for the continent but as an inspiration for the world.

Yacoub El Hillo is UN DCO Regional Director for Africa.

Source: UN Sustainable Development Group

IPS UN Bureau

 


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بركز تغلق جولة تمويلية من السلسلة A بقيمة 17 مليون دولار

Riyadh, Feb. 10, 2025 (GLOBE NEWSWIRE) — الرياض، المملكة العربية السعودية – 10 فبراير 2025: أعلنت اليوم شركة بركز (BRKZ) عن استكمال جولتها التمويلية من السلسلة A بمبلغ 17 مليون دولار، ليصل إجمالي التمويل الذي حصلت عليه إلى 22.5 مليون دولار، بما يخدم خططها في توسيع منصتها التكنولوجية لإحداث تحولًا في عملية شراء مواد البناء.

بينما تمضي منطقة الشرق الأوسط وشمال أفريقيا قدماً في تنفيذ مشاريع البنية التحتية والبناء بقيمة 3 تريليون دولار، تواجه شركات البناء والتشييد تحدياً كبيراً في سلاسل التوريد المجزأة وعمليات الشراء غير الفعالة التي تؤخر المشاريع وتساهم في تضخم التكاليف.

وشملت الجولة التمويلية 8 ملايين دولار ضمن الجولة A2 التي أغلقت في يناير 2025، إلى جانب 1 مليون دولار كدين جريء من Capifly، وذلك بعد جولة A1 البالغة 8 ملايين دولار في ديسمبر 2023. كما شهدت الجولة إعادة استثمار جميع المستثمرين الحاليين، بما في ذلك شركة بيكو كابيتال، وشركة واعد التابعة لأرامكو، وشركة 9900 كابيتال، وشركة بيتر تومورو فنتشرز، وشركة رزم للاستثمار، وشركة كلاس 5 جلوبال، وشركة ميسي فنتشرز، وشركة نولوود للاستشارات الاستثمارية، وشركة فلوينت فنتشرز.

تأسست شركة بركز (BRKZ)” في عام 2023 على يد إبراهيم مناع، رائد الأعمال والمدير التنفيذي السابق للأسواق العالمية في شركة كريم، وقد انبثق تأسيسه لبركز من تجاربه المباشرة في مجال البناء والتشييد.

وفي معرض تعليقه قال إبراهيم منّاع، المؤسس والرئيس التنفيذي لشركة بركز (BRKZ):” تواجه عمليات الشراء التقليدية في قطاع البناء العديد من التحديات والتعقيدات، حيث يضطر المقاولون إلى التعامل مع موردين متعددين، وخوض مفاوضات مطولة، إلى جانب تحديات تتمثل في تأخر المدفوعات. سيمكننا هذا التمويل من تعزيز تطوير التكنولوجيا لدينا، وتوسيع خدمة الشراء الآن والدفع لاحقًا (BNPL) بما يتماشى مع دورات التدفقات النقدية في قطاع البناء، إلى جانب التوسع في الاستيراد والتصدير.”

على عكس أساليب الشراء التقليدية، تجمع منصة بركز بين سوق رقمي مدعوم بالتكنولوجيا وخيارات التمويل المبتكرة، مما يسهم في تغيير طريقة تفاعل المقاولين والموردين. حيث توفر منصة بركز للمقاولين إمكانية الوصول إلى أكثر من 7,000 منتج من أكثر من 1,100 مورد محلي، مع إمكانية الحصول على عروض أسعار تنافسية خلال 20 دقيقة فقط. كما أن حلول التمويل المدمجة تتماشى مع التدفقات النقدية للمشاريع، مما يحل مشكلة رئيسية في القطاع.

حيث تشير معدلات النمو إلى نجاح منقطع النظير لمنصة بركز، فمنذ إطلاق جولة التمويل A1، نمت إيرادات بركز أربعة أضعاف  خلال عام 2024، وتخدم المنصة حتى يومنا هذا أكثر من 850 مقاولًا ومصنعًا يعملون على مشاريع ضخمة مثل حديقة الملك سلمان، ومشروع نيوم، ومشروع البحر الأحمر. وقد وسّعت نطاق تغطية التوصيل إلى أكثر من 40 مدينة في جميع أنحاء المملكة العربية السعودية، ولديها مكاتب في ثلاث مناطق رئيسية، بينما بلغ إجمالي الطلبات التي تم التعامل معها من خلال طلبات التسعير عبر المنصة الى 1.3 مليار ريال سعودي (350 مليون دولار)

وقد أثبتت المنصة فعاليتها من خلال العديد من التجارب الحية منها على سبيل الذكر لا الحصر تمكن أحد المقاولين في المنطقة الوسطى من تسعير وشراء المواد من موردين محليين في المنطقة الغربية، رغم عدم وجود فريق في موقع المشروع. كما نجح مصنع محلي لإنتاج الطوب الأسمنتي في كسر التحديات الجغرافية التقليدية من خلال إدراج منتجاته على منصة بركز، مما أتاح له توسيع قاعدة عملائه وتأمين المواد الخام عبر المنصة.

من جانبه علق عبد الرؤوف المطر، المدير العام المكلف في شركة الراشد لمواد البناء، قائلاً” لقد أحدثت شراكتنا مع بركز (BRKZ) ثورة في كيفية تواصلنا مع المقاولين وتبسيط عملياتنا. إن نهجهم المبتكر لرقمنة صناعة البناء والتشييد يضع معيارًا جديدًا الكفاءة والنمو. “

وأضاف تامر صلاح، الرئيس التنفيذي لشركة المعمار العربي للمقاولات العامة: “لقد شهدنا بعد التعاون مع شركة بركز (BRKZ) تغييراً جذرياً. لقد ساهم تركيزهم الكبير على فهم احتياجات المقاولين في توفير حلول تقنية أسهمت في الوفاء بمواعيد التسليم النهائية وتجاوز توقعات العملاء. تُعد منصة بركز (BRKZ) أفضل منصة للتجارة الإلكترونية، كونها تسهّل عملية إدارة طلباتي وتزويدي بتحديثات مستمرة عن حالتها”.

يمثل قطاع البناء في منطقة الشرق الأوسط وشمال أفريقيا فرصة استثمارية ضخمة مدعومة بالمشاريع العملاقة التي تعيد تشكيل المشهد الاقتصادي في المنطقة. تؤكد المشاريع الكبرى مثل مشروع نيوم، ومشروع البحر الأحمر، وحديقة الملك سلمان، والفعاليات القادمة مثل معرض إكسبو 2030 وكأس العالم لكرة القدم في المملكة العربية السعودية على الحاجة الملحة إلى حلول مبتكرة قائمة على التكنولوجيا لتبسيط عمليات الشراء وتعزيز الكفاءة.

بدوره علّق داني فرحة، الشريك المؤسس والشريك الإداري في شركة بيكو كابيتال:” يعتبر قطاع البناء من القطاعات الأساسية التي تخدم رؤية المملكة 2030 وهو بحاجة إلى حلول تقنية وتنظيمية مبتكرة.  لقد تمكن فريق بركز من تنفيذ خارطة طريق واضحة لمنتجاتها وعملياتها التشغيلية، مما أدى إلى تحسين الكفاءة في هذا القطاع سريع النمو ونحن متحمسون لمواصلة دعمهم في المرحلة القادمة”. وأضاف قائلاً: سيكًمل منتج BRKZ التمويلي منصة المشتريات الرقمية الخاصة بهم وسيعالج تحديات التدفق النقدي للعملاء. لقد عرفنا إبراهيم وفريقه منذ سنوات، وقد شهدنا عن كثب مرونتهم ومهاراتهم الفريدة التي تمكنهم من الوفاء بوعدهم برقمنة هذا القطاع. “

تعتزم منصة بركز خلال عام 2025 لإنشاء مكاتب لها في المنطقتين الشمالية والجنوبية من المملكة العربية السعودية مع توسيع شبكة مورديها في الأسواق العالمية، مع التركيز على الصين والهند. وستواصل الشركة تعزيز منصتها التكنولوجية وحلولها التمويلية، لتضع نفسها كحل شامل لمشتريات البناء في منطقة الشرق الأوسط وشمال أفريقيا.

عن بركز (BRKZ)

بركز هي منصة سوق إلكتروني مُدارة بنظام B2B تعمل على إحداث تحول في عمليات شراء مواد البناء في المملكة العربية السعودية. من خلال ربط المقاولين بالموردين عبر منصة رقمية متطورة، تتيح بركز الوصول إلى آلاف المنتجات، بأسعار تنافسية، وحلول تمويلية مخصصة. وبتركيزها على الكفاءة والشفافية، تمكّن بركز قطاع البناء في منطقة الشرق الأوسط وشمال أفريقيا من تحقيق أهدافه الطموحة. لمزيد من المعلومات، يرجى زيارة brkz.com

عن بيكو كابيتال 

بيكو كابيتال هي أكبر شركة رأس مال مغامر غير حكومية في منطقة الخليج، حيث تدير أصولًا تزيد قيمتها عن 500 مليون دولار. منذ تأسيسها في عام 2012، لعبت بيكو كابيتال دورًا محوريًا في تطوير منظومه القطاع التكنولوجي في المنطقة، حيث ساهمت في نموه من مراحله الأولية إلى ديناميكيته الحالية. وكانت مستثمرًا رئيسيًا وراء العديد من قصص النجاح الإقليمية، بما في ذلك “كريم”، خدمة حجز السيارات التي تحولت إلى تطبيق شامل، والتي استحوذت عليها أوبر مقابل 3.1 مليار دولار، و”بروبرتي فايندر”، منصة العقارات التي تخارجت منها بيكو بقيمة مليار دولار في أبريل 2024، إلى جانب شركات ناشئة بارزة أخرى مثل “كيتوبي” و”فريشا”.


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