Apparel Group Forms Groundbreaking Multi-Brand Licensing Alliance with Marquee Brands LLC, Expanding Fashion Footprint in GCC and India

DUBAI, United Arab Emirates, Sept. 21, 2023 (GLOBE NEWSWIRE) — Apparel Group, a leading global fashion conglomerate, announces a monumental multi–brand licensing agreement with Marquee Brands LLC, the renowned brand owner, marketer, and media company. This unparalleled pact encompasses licensing for five of Marquee's signature brands, namely BCBG, Ben Sherman, Bruno Magli, Sur la table, and Martha Stewart across the regions of GCC and India.

With this partnership, an expansive audience including some of the leading economies in the world with aggregate GDP of over 5 trillion USD, is set to experience and embrace the distinct styles and stories of these five brands. The move symbolizes both companies' ambition to fulfil increasing demand for not only luxury but also contemporary goods in these regions, offering consumers a wider spectrum of choices and styles.

"Our partnership with Apparel Group is a key step forward in our strategic plan to expand the categories and geographies covered by our brands. In bringing these five brands to the GCC and India, we are expanding the market for our brands by almost 1.5 billion people," said Heath L. Golden, President of Marquee Brands. "Further, in teaming up with the partner of choice in the region for the world's most desirable brands, we are confident that local consumers will embrace our brands via Apparel Group's innovative, omnichannel, and quantitative retail approach."

"Our strategic partnership with Marquee Brands underscores our steadfast strategy to be the epicenter of global fashion in the GCC and India. As we join forces, we're not just expanding our retail footprint, but elevating the fashion landscape in the region, setting new benchmarks for what consumers can expect," commented Neeraj Teckchandani, CEO of Apparel Group. "We've always positioned ourselves at the crossroads of innovation and excellence, and this partnership further exemplifies our commitment to providing unparalleled shopping experiences while strategically enhancing our global brand stature."

This partnership is destined to set new benchmarks, fostering a culture of fashion that is globally inspired yet locally embraced. The fusion of Marquee's brand prowess with Apparel Group's regional expertise promises an enriched retail landscape for the discerning fashion customers of GCC and India.

ABOUT APPAREL GROUP LLC

Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy "" Dubai, United Arab Emirates. Today, Apparel Group caters to thousands of eager shoppers through its 2025+ retail stores and 80+ brands on all platforms while employing over 20,000+ multicultural staff.

Apparel Group has carved its strong presence in the GCC and expanded thriving gateways to market in India, South Africa, Singapore, Indonesia, Thailand, Malaysia, Pakistan, and Egypt. Additionally, clear strategies are in place to enter emerging markets such as Hungary and Philippines.

Apparel Group has created an omni–channel experience, operating brands originating from the USA, Canada, Europe, Australia, and Asia. The brands include leading names in fashion, footwear, and lifestyles such as Tommy Hilfiger, Charles & Keith, Skechers, Aldo, Nine West, Aeropostale, Jamie's Italian, Tim Hortons, Cold Stone Creamery, Inglot, and Rituals.

Apparel Group owes its amazing growth to the vision and guidance of its dynamic Founder and Chairwoman, Mrs. Sima Ganwani Ved, who has taken the company from strength to strength since its inception in the last two decades.

For more information, please visit https://apparelglobal.com/en/

ABOUT MARQUEE BRANDS

Marquee Brands is a leading global brand owner, marketer, and media company. Owned by investor funds managed by Neuberger Berman, one of the world's leading employee–owned investment managers, Marquee Brands targets high–quality brands with strong consumer awareness and long–term growth potential. Marquee Brands seeks to identify brands in various consumer product segments with the goal of expanding their reach across retail channels, geography, and product category while preserving the brand heritage and enhancing the ultimate consumer experience. The portfolio includes Martha Stewart, The BCBG Group, Ben Sherman, Dakine, Sur La Table, Body Glove, Emeril Lagasse, Destination Maternity, Motherhood Maternity, Hatch, A Pea in a Pod, America's Test Kitchen, and Bruno Magli. Through its global team of professionals and partners, Marquee Brands monitors trends and markets in order to grow and manage brands in partnership with retailers, licensees, and manufacturers through engaging, impactful strategic planning, marketing, and e–commerce.

For more information, please visit http://www.marqueebrands.com/

Contact:

PR@apparelglobal.com

Photos accompanying this announcement are available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/ea28e8df–f5e8–4854–93a9–436374135582
https://www.globenewswire.com/NewsRoom/AttachmentNg/688fff89–6a8e–46f3–8935–18832e863582
https://www.globenewswire.com/NewsRoom/AttachmentNg/8d14d706–0359–4072–ade7–98e52eee64f1


GLOBENEWSWIRE (Distribution ID 8926238)

Conagen innovates novel natural-source retinol for cosmetic formulations

Bedford, Mass., Aug. 22, 2023 (GLOBE NEWSWIRE) — Conagen, the bioplatform innovator and biomanufacturer, has developed a first–of–its–kind, natural–sourced class of sustainable retinol derivative ingredients through precision fermentation. This achievement in new retinol active ingredients reshapes beauty and personal care applications.

"Conagen is ready to commercialize these retinoid ingredients in 2024," said VP of Flavors and Fragrances, Yisheng Wu, Ph.D. at Conagen. "Beauty and personal care brands seeking the newest technology in retinol formulation flexibility are encouraged to explore Conagen's retinoid ingredients."

Conagen's retinoids derivatives are created by covalently binding retinoids with another cosmetic active ingredient into a single molecule. The retinol is produced with a 100% renewable carbon source through the precision fermentation process. Through the fusion of retinol and a second complementary ingredient, the technology offers consumers functionalities that extend beyond wrinkle reduction and anti–aging benefits.

“This new development empowers cosmetic formulators to create products that excel in both performance and innovation, aligning with the ever–evolving demands of today's discerning consumers," said Wu. "By providing enhanced stability, controlled release, and multifunctional capabilities, Conagen's retinoid derivatives redefine the possibilities within the cosmetic industry."

A notable feature of Conagen's innovative retinoid variants is their adaptability. Depending on the selected partner for pipeline integration, these compounds introduce flexibility, enabling cosmetic formulators to incorporate a secondary function. This presents opportunities for inventive features that uniquely enhance cosmetic formulations.

Pushing the limits in creative beauty, Conagen's primary achievement lies in the improved stability these retinoid derivatives provide. This enhanced stability enables cosmetic products to ensure a consistent and extended release of retinol, resulting in long–lasting effects on the skin. Traditional retinol is known to cause skin irritation, such as redness, dryness, and peeling. Conagen's retinol ingredients aid in the formulation of low–irritation retinol products. These ingredients are compatible with other compounds, such as squalene, bakuchiol, and pomegranate extract, maximizing delivery and effectiveness while minimizing potential off–target effects.

According to Innova Market Insights, online consumer searches for retinol in beauty and personal care are rising. With approximately 1 million tags on Instagram and a growing trend, the demand for this anti–aging active ingredient continues to surge. Innova's global report highlights consumers prioritizing anti–aging and anti–acne properties in skincare, followed by blemish reduction.

The success of this retinol innovation originates from the unique high–yield carotenoid platform led by Wu, who has worked on the project for years. This meticulously studied platform has yielded numerous widely utilized carotenoid compounds, including beta–carotene and astaxanthin. By introducing additional steps in the metabolic pathway, Conagen can make retinol at high efficiency. This same versatile platform holds the potential to generate various flavors, fragrances, and nutritional compounds derived from carotenoids, further underlining its significance.

“Conagen's achievement underscores its steadfast commitment to pushing the boundaries of biotechnology and driving innovation," said Wu. "As the cosmetic industry undergoes transformation toward clean and sustainable, Conagen remains at the forefront of transformative advancements, poised to contribute to a new era in cosmetic formulation."

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About Conagen

Conagen is a product–focused, synthetic biology R&D company with large–scale manufacturing capabilities. Our scientists and engineers use the latest synthetic biology tools to develop high–quality, sustainable, nature–based products by precision fermentation and enzymatic bioconversion. We focus on the bioproduction of high–value ingredients for food, nutrition, flavors and fragrances, beauty, personal care, pharmaceutical, and renewable materials industries. www.conagen.com

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GLOBENEWSWIRE (Distribution ID 8898570)

200 New Stores and AED 10 Million Pledged: Apparel Group's Visionary Moves in Retail and Philanthropy for H1 2023

  • Retail Expansion & extensive CSR plans, define Apparel Group's strategy in H1 2023

DUBAI, United Arab Emirates, Aug. 21, 2023 (GLOBE NEWSWIRE) — The first half of 2023 has witnessed a remarkable expansion for Apparel Group, with the conglomerate announcing the inauguration of a staggering 200 new stores across several global locations. This growth cements its position as a dominant player in the fashion and lifestyle retail landscape

Commenting on this impressive trajectory, Neeraj Teckchandani, CEO of Apparel Group, remarked, “In this era of rapid transformation, Apparel Group isn't merely adapting; we're setting the benchmark. Each store we've inaugurated, every alliance we've fostered, surpasses our expectations and underscores our commitment to global excellence and sustainable leadership. Our vision is clear and ambitious: to redefine the future of fashion retail, firmly anchored in innovation and responsibility, always aiming to exceed expectations.”

On the CSR front, Apparel Group has showcased immense commitment. A donation of AED 2,200,772, in–kind contributions surpassing 68,024, and the touching of 66,316 lives demonstrate the profound social footprint they've established. Furthermore, 771 employees have actively participated in these transformative CSR initiatives.

Adding another feather to its humanitarian cap, Apparel Group has pledged AED 10 million over five years to the "1 Billion Meals Endowment" campaign. Spearheaded by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, this initiative epitomizes the UAE's unwavering commitment to alleviating global hunger and aiding the underprivileged.

Sustainability remains a focal point for Apparel Group. Key milestones include:

  • The Group aligns with the UAE government's vision, setting its sights on Net Zero by 2050.
  • Joining forces with the UACA Alliance ensures a speedier journey towards achieving Net Zero.
  • An in–depth Scope 1, 2, and 3 Carbon Accounting initiative has been launched, with significant findings and objectives awaiting announcement, all in preparation for SBTi.
  • The birth of the Sustainability Committee, composed of key stakeholders including the CEO and CFO, underscores the brand's commitment to a greener future.
  • The acquisition of the pioneering SLL Sustainability Linked Loan marks another significant step.

Eagerly on the horizon for the group are endeavors like the finalisation of Carbon Accounting, the inception of energy and vehicle efficiency pilot programs, enhanced adherence to human rights within supply chains, and a transition towards environmentally–friendly water solutions. Furthermore, the company remains dedicated to ongoing climate change education for its employees.

Apparel Group's vision, growth, and commitment continue to inspire and redefine industry standards.

For more insights into Apparel Group, visit the official website: https://apparelglobal.com/en/

About Apparel Group LLC

Apparel Group is a leading powerhouse in the fashion and lifestyle industry residing at the crossroads of the modern economy "" Dubai, United Arab Emirates. Today, Apparel Group caters to thousands of eager shoppers through its 2025+ retail stores and 80+ brands on all platforms while employing over 20,000+ multicultural staff.

Apparel Group has carved its strong presence in the GCC and expanded thriving gateways to market in India, South Africa, Singapore, Indonesia, Thailand, Malaysia, Pakistan, and Egypt. Additionally, clear strategies are in place to enter emerging markets such as Hungary and Philippines.

Apparel Group has created an omni–channel experience, operating brands originating from the USA, Canada, Europe, Australia, and Asia. The brands include leading names in fashion, footwear, and lifestyles such as Tommy Hilfiger, Charles & Keith, Skechers, Aldo, Nine West, Aeropostale, Jamie's Italian, Tim Hortons, Cold Stone Creamery, Inglot, and Rituals.

Apparel Group owes its amazing growth to the vision and guidance of its dynamic Founder and Chairwoman, Mrs. Sima Ganwani Ved, who has taken the company from strength to strength since its inception in the last two decades.

https://apparelglobal.com/en/

Contact: PR@apparelglobal.com

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/a1616ddb–0b79–4bde–9664–b2ee51a54aac


GLOBENEWSWIRE (Distribution ID 8897399)

Conagen develops debondable adhesive for textiles and soft materials from natural bioingredients

Bedford, Mass., July 11, 2023 (GLOBE NEWSWIRE) — When more than 92 million tons of textile waste are landfilled annually, new solutions are needed to enable fabric reworking in manufacturing and recycling on a mass scale. Conagen, the biotechnology innovator, announced the development of a groundbreaking debondable textile adhesive made from high–performance materials sourced from sustainable and natural biomolecules.

Conagen's debondable adhesive offers a major application in the realm of reworkability during clothing production. Traditionally, when mistakes occur during manufacturing, it can lead to material wastage and additional production costs.

The reworkability aspect of Conagen's adhesive presents a game–changing solution for the clothing industry. It allows for quick and efficient correction of errors without the need to discard and waste valuable materials. Adjustments can be made by simply debonding the adhesive and the fabric components can be seamlessly reworked, resulting in improved production efficiency, reduced material waste, and significant cost savings for manufacturers.

Moreover, debonding textile fabric plays a vital role in textile recycling by enabling efficient material separation, preserving material quality, expanding recycling opportunities, and advancing the goals of a circular economy.

Traditional adhesives used in garment manufacturing often create a permanent bond, making it challenging to separate fabric components during recycling. Conagen's debondable adhesive not only drives sustainability through fabric recycling but also offers a practical and economical solution for optimizing production processes in the clothing industry. The ability to debond and rework materials bring newfound flexibility and efficiency, benefiting manufacturers and the environment.
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“Conagen's pioneering adhesive has unlocked new possibilities and opportunities. This groundbreaking development enables efficient material separation during reworking and recycling processes and preserves the integrity of textile fibers, ensuring their quality for future utilization,” stated Sara Johnson, senior materials scientist. “With the introduction of Conagen's adhesive, we are taking a significant stride towards achieving a more sustainable and environmentally responsible textile industry.”

Having previously created debondable adhesives for other sectors, such as appliances, smartphones, cars, and more, Conagen identified the significant benefits such an adhesive could bring to the textile and clothing industry and tailored a new product specifically to its needs.

Adhesives and tapes are commonly used today in garment manufacturing, either alone or in combination with stitching. This is particularly evident in the manufacturing of women's underwear, where up to six layers of material are often glued together to achieve the desired fit and comfort. It is essential to bring attention to these modern manufacturing methods as they reflect the evolution of textile production.

Conagen's new adhesive offering provides strength comparable to existing fabric adhesives but with the added feature of controlled debondability at end–of–life. Inspired by self–healing materials, Conagen utilizes sustainable and natural ingredients to create high–strength debondable hot melt adhesives. Unlike traditional offerings, this new adhesive is designed with reversibility, exhibiting the strength of conventionally cured adhesives, with the added benefit of transitioning to a flowable material after heating.

Conagen's high–strength debondable textile adhesive can be used for garments, but also extends to accessories and other soft goods applications. Furthermore, the technology is compatible with both natural and synthetic fibers and materials.

To develop sustainable debondable textile adhesives, Conagen leverages its precision fermentation technology, independent of plant source materials, to create more efficient and sustainable bio–based ingredients compared to chemically–synthesized versions.

Conagen's fermentation technology is forging a path towards a more sustainable future, where the utilization of sustainable biocompounds and biomaterials takes center stage in propelling high–performance solutions that prioritize environmental consciousness," said J. McNamara, vice president of chemical applications.

The seam tapes market stood at $128 million in 2020. It was projected to exhibit a CAGR of 6.9% between 2020 and 2025, making Conagen's adhesive formulation lucrative for a supplier to distribute to clothing manufacturers.

Debondable adhesives have the potential to significantly impact the market by offering a more sustainable and efficient solution for fabric bonding. The ability to easily debond materials could lead to increased adoption of adhesive–based manufacturing techniques and open up new opportunities for textile reworking and recycling, thereby potentially expanding the market for debondable adhesive products.

Conagen's hallmark in biotech specialty and industrial space lies in discovering applications from the platform of natural biocompounds and biomaterials, ushering in a new era of high–performing and sustainable materials.

"By harnessing the power of fermentation, Conagen is leading the charge in promoting greener alternatives and revolutionizing industries with its commitment to sustainability and innovation," said McNamara.

Conagen's commitment to green chemicals and sustainability has been greatly reinforced by its strategic partnership with Sumitomo Chemical. The collaboration represents a major step forward in their shared vision of developing biosolutions for a more sustainable future.

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About Conagen

Conagen is a product–focused, synthetic biology R&D company with large–scale manufacturing capabilities. Our scientists and engineers use the latest synthetic biology tools to develop high–quality, sustainable, nature–based products by precision fermentation and enzymatic bioconversion. We focus on the bioproduction of high–value ingredients for food, nutrition, flavors and fragrances, pharmaceutical, and renewable materials industries. www.conagen.com

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GLOBENEWSWIRE (Distribution ID 8872187)

Apparel Group and Clarks Join Forces to Expand Retail Reach in KSA

DUBAI, United Arab Emirates, June 08, 2023 (GLOBE NEWSWIRE) — Apparel Group, a global fashion and lifestyle conglomerate, proudly announces its strategic partnership with leading global footwear brand, Clarks. This alliance aims to expand Clarks' retail footprint across the Kingdom of Saudi Arabia (KSA) with plans to inaugurate more than 20 stores over the next five years.

This partnership underscores Apparel Group's commitment to diversifying its retail portfolio while enhancing the shopping experience for customers across KSA. The expansion plan aligns with Saudi Arabia's Vision 2030, which fosters economic diversification and aims to stimulate sectors like retail to drive its economy.

Mr. Neeraj Teckchandani, CEO of Apparel Group, expressed his enthusiasm about the new venture. He said, “This strategic partnership with Clarks signifies a monumental step in our journey towards offering an unparalleled retail experience in the KSA. Clarks, with its rich heritage and reputation for quality, perfectly complements our diverse brand portfolio. We are excited to bring this iconic British brand closer to customers in the region.”

Clarks new stores will offer an extensive range of products, including their world–renowned Originals and an exclusive collection of comfort footwear. The expansion will enable Clarks to reach a larger audience and cater to the growing demand for high–quality footwear in the KSA and beyond.

About Apparel Group LLC

Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy "" Dubai, United Arab Emirates. Today, Apparel Group caters to thousands of eager shoppers through its 2025+ retail stores and 80+ brands on all platforms while employing over 20,000+ multicultural staff.

Apparel Group has carved its strong presence in the GCC and expanded thriving gateways to market in India, South Africa, Singapore, Indonesia, Thailand, Malaysia, Pakistan, and Egypt. Additionally, clear strategies are in place to enter emerging markets such as Hungary and Philippines.

Apparel Group has created an omni–channel experience, operating brands originating from the USA, Canada, Europe, Australia, and Asia. The brands include leading names in fashion, footwear, and lifestyles such as Tommy Hilfiger, Charles & Keith, Skechers, Aldo, Nine West, Aeropostale, Jamie's Italian, Tim Hortons, Cold Stone Creamery, Inglot, and Rituals.

Apparel Group owes its amazing growth to the vision and guidance of its dynamic Founder and Chairwoman, Mrs. Sima Ganwani Ved, who has taken the company from strength to strength since its inception in the last two decades.

www.apparelgroupglobal.com

Contact: PR@apparelglobal.com

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/ac627580–e5c3–4e63–bf0d–90ae418ad926


GLOBENEWSWIRE (Distribution ID 8855025)

Automobili Lamborghini's “The Epic Road Trip” nears its destination with commemorative collectible celebrating the brand’s 60th anniversary

Sant'Agata Bolognese, March 09, 2023 (GLOBE NEWSWIRE) — Automobili Lamborghini has nearly reached the end of "The Epic Road Trip”, an 8–month journey that culminates in a momentous milestone: the legendary brand's 60th anniversary.

Developed in partnership with INVNT.ATOM and Web3 Pro, The Epic Road Trip invites owners and enthusiasts to collect the ultimate set of digital memorabilia to unlock utilities and experiences "" including the opportunity to be one of the first to preview the latest Lamborghini model before it's released to the public.

Collectors of "The Epic Road Trip" will also be rewarded with a variety of utilities and experiences, depending on their level of ownership:

  • Access to Collectors–only Discord community/channel
  • Exclusive mobile and desktop wallpapers
  • Centro Stile sketch from Mitja Borkert, Head of Design
  • GLB file for Lamborghini consumers to experience in the metaverse
  • An intimate VIP tour of the Lamborghini Sant'Agata headquarters
  • Exclusive first look at the latest Lamborghini model

As the 60th anniversary approaches, Lamborghini will leverage this opportunity to bring together in celebration both Lamborghini customers and "The Epic Road Trip" asset holders. "Lamborghini's commitment to innovation extends beyond our super sports cars and into all aspects of our business "" specially as we reach younger generations," says Christian Mastro Marketing Director of Automobili Lamborghini. "The Epic Road Trip is the latest example of our unconventional approach which has powered us for six decades. As we celebrate 60 years of forward looking attitude, we want to reward customers and fans of the past, present, and future for their loyalty "" giving them the chance to get further involvement and connection with the Brand."

Lamborghini will commemorate the milestone with a 60th–anniversary digital collectible. Those visiting Lamborghini dealerships or attending IRL anniversary celebrations can scan a QR code to claim. At the same time, the commemorative collectible will be airdropped to "The Epic Road Trip" collectors who have purchased 2 or more NFTs across Drops 1 through 8.

In addition, all holders of the commemorative NFT will receive token–gated access to an exclusive, AMA–style session with senior Lamborghini executives discussing Lamborghini's past, present, and future.

The final drop of "The Epic Road Trip" begins March 20th – 23rd, with the last opportunity for collectors to reach the finish line at Lamborghini NFT Marketplace.

While "The Epic Road Trip" will be concluding soon, this is only the beginning of Lamborghini's Web3 journey as they continue to develop innovative engagement platforms that deepen their relationship with customers and fans which capture the essence of what it means to be a member of the Lamborghini community.

Photos and videos: media.lamborghini.com
Hype Reel of the campaign to date

Media kit (hi–res photos and bios)

Information on Automobili Lamborghini: lamborghini.com

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About Automobili Lamborghini's "The Epic Road Trip"

Automobili Lamborghini, together with Web3 Pro and INVNT.ATOM, invite fans, collectors, and enthusiasts to be a part of The Epic Road Trip, a series of digital collectibles that unlock utilities, and experiences "" including the opportunity to be one of the first to preview a new Lamborghini model. The collection consists of four NFTs released each month for 8 months, across 4 consecutive days, each available to purchase for 24 hours only. All base collectible NFTs will be limited to an edition of 1,963 and the fourth rare NFT will be available in a limited edition of 63 units. At the very end of the campaign, only those who have acquired all the monthly NFTs issued "" either the three base NFTs or three base plus the limited edition – will receive a special NFT revealing the next Lamborghini model.

About INVNT.ATOM

INVNT.ATOM, part of [INVNT GROUP] THE GLOBAL BRANDSTORY PROJECT, is an innovation and brand experience agency devoted to helping global brands chart a course, navigate, activate, and create new opportunities at the digital frontier of Web3. Based in Singapore, the collective of strategists, marketers, creators, programmers, matchmakers, and thought leaders, turn strategies into stories and stories into experiences, that engage communities on the global stage. For more information about INVNT.ATOM, visit: www.invntatom.com.

About [INVNT GROUP]

[INVNT GROUP] was established as an evolution of the founding global live brand storytelling agency INVNT. Led by President and CEO, Scott Cullather, [INVNT GROUP], THE GLOBAL BRANDSTORY PROJECT represents a portfolio of disciplines designed to help forward– thinking organizations innovate and impact audiences everywhere. The GROUP consists of modern brand strategy firm, Folk Hero; creative–led culture consultancy, Meaning; production studio & creative agency, HEVE; events for colleges and universities, INVNT Higher Ed; digital innovation division, INVNT.ATOM; creative multimedia experience studio, Hypnogram; and the original live brand storytelling agency, INVNT. For more information visit www.invntgroup.com.

About Web3 Pro

Since 2018, Web3 Pro has been a pioneer in developing innovative technologies that enables enterprise brands, creative agencies, marketing agencies, and their clients to harness the power of Web 3.0, community–based marketing. Our platforms, including the NFT PRO white–label marketplace and HUB engagement platform, are designed with the end customer in mind, which enables successful campaigns and strategies that boost important revenue, engagement, and marketing–related key performance metrics. For more information about Web3 Pro, visit: www.web3pro.com.

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GLOBENEWSWIRE (Distribution ID 8785335)

FOLK HERO™ expands globally with push into Europe and the Middle East

New York, NY, Feb. 01, 2023 (GLOBE NEWSWIRE) — FOLK HERO, [INVNT GROUP]'s brand strategy firm, is expanding its global operations into Europe and the Middle East, growing its storytelling reach across the region.

FOLK HERO is a modern brand studio, brand consulting agency, and leading expert in global brand storytelling. The firm has led award–winning brand strategy campaigns for Loro Piana, Intimissimi, Sales Force, Tezenis, Walmart Media Group, Nurosene and more.

Ben Mainwaring has been appointed Chief Strategy Officer of FOLK HERO.

"As we continue to build on the strength of our global strategic offering, Ben brings great expertise in technology, purpose and innovation, that will help Folk Hero continue to successfully take brands into the future," said Rob Klingensmith, CEO of FOLK HERO.

Mainwaring brings over 20 years of brand marketing strategy, new product development, and commercial strategy experience, specializing in automotive, emerging technology and systems innovation.

Mainwaring will be based in INVNT GROUP's EMEA headquarters in London, supporting client work across the region.

"We're thrilled to have this powerhouse resource on the ground in the EMEA region enhancing our capabilities for clients. Helping brands and organisations ensure that they are telling the best version of their brand story, and reaching the most relevant audiences is crucial," said Claudia Stephenson, Managing Director of INVNT GROUP EMEA.

Ben Mainwaring joins FOLK HERO after 8 years as Founder at Matter, delivering strategy and innovation to private sector and governments clients across the US, Middle East, and Africa.

"I have known INVNT GROUP's leadership for over a decade and have been so impressed by how the business has grown, adapted, and innovated over the years. I am joining FOLK HERO at a pivotal time in the evolution of the GROUP – advancing the agency's brand strategy and storytelling power. I can't wait to make my own contribution to the agency's challenger mantra and broaden our offering to new markets and world–class clients,” said Ben Mainwaring, Chief Strategy Officer of FOLK HERO.

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ABOUT FOLK HERO

Folk Hero, established by award–winning brand strategist Rob Klingensmith and part of [INVNT GROUP] The Global BrandStory Project specializes in bringing story strategies to the executive level, creating master brand narratives that act as brands' operating and organizing principles. The firm helps its clients develop unusually compelling brand narratives, architecture, identity and tone–of–voice, all underpinned by a robust research methodology and deep understanding of contemporary consumer behaviors. For more information visit: www.folkhero.com

ABOUT [INVNT GROUP]

[INVNT GROUP] THE GLOBAL BRANDSTORY PROJECT was established as an evolution of the founding global live brand storytelling agency INVNT in 2008, with a vision to provide consistent, meaningful, well–articulated BrandStory across all platforms. With offices in New York, Sydney, London, Singapore, Dubai, San Francisco, Stockholm, Detroit, and Washington D.C.; headed by President and CEO, Scott Cullather, [INVNT GROUP] represents a growing portfolio of complementary disciplines designed to help forward–thinking organizations everywhere, impact the audiences that matter, anywhere. The GROUP consists of modern brand strategy firm, Folk Hero; creative–led culture consultancy, Meaning; production studio & creative agency, HEV'; events for colleges and universities, INVNT Higher Ed; digital innovation division, INVNT.ATOM; creative multimedia experience studio, Hypnogram; and the original live brand storytelling agency, INVNT. For more information visit: www.invntgroup.com


GLOBENEWSWIRE (Distribution ID 8740864)

Conagen starts first commercial production of sustainable Tyrian purple for textile dye

Bedford, Mass., Jan. 09, 2023 (GLOBE NEWSWIRE) — Conagen announced the successful scale–up of its sustainable, cost–effective Tyrian purple, a historically coveted and expensive dye found in rare and limited sources in marine nature.

Conagen is the world's first and only biotechnology company commercializing a sustainable Tyrian purple by fermentation. As with any biologically–sourced textile dye, this color–fast compound reduces pollution and carbon footprints when used as an alternative to petrochemically synthesized dyes commonly used in the textiles industry today.

Also known as Phoenician purple, royal purple, imperial purple, or imperial dye, this rare dye dates back several millennia to the bronze age when the Phoenicians from Tyre, Lebanon, on the Levantine coast, produced it for the ancient Greeks, Persians, Byzantines, and the Roman empire to clad emperors and kings with luxury textiles. Tyrian purple was once worth more than its weight in gold for its prized deep rich purple. In 301 CE, during the Roman Empire, one pound of Tyrian purple dye was priced at approximately three Troy pounds of gold, roughly $66,000 in today's currency.

Current producers extract and harvest Tyrian purple from the murex shellfish in much the same way as the ancient Phoenicians. Thousands —– approximately 10,000 or (54 kilograms (119 lb.) of these predatory sea snails are required to make diminishing quantities of Tyrian purple to produce 1 gram of the dye, making it impracticable, expensive, and environmentally unfriendly. Ancient dye producers all but drove the murex species to extinction along the coasts of Phoenicia, evident in the vast deposits of the shells excavated on the outskirts of Sidon, Tyre, and across the Mediterranean.

Conagen's Tyrian purple, produced by precision fermentation and bioconversion, is a natural, sustainable dye ideal for textile companies under pressure to deliver fashions more sustainably and with a reduced global environmental footprint, especially from manufacturing.

"Conagen is democratizing the exclusive use of a color once reserved for royalty —– now obtainable on a global scale," said Casey Lippmeier, Ph.D., senior vice president of innovation. "Our fermentation and bioconversion technologies enable us to offer true–to–nature products. By leveraging Conagen's bioengineering and commercial manufacturing capabilities, we're unlocking Tyrian purple's great potential as an accessible and sustainable dye. We expect Tyrian purple to inspire fresh ideas in multiple industries, making this rare and exciting color more marketable with planet–conscious consumers."

The Tyrian purple technology is based on two of Conagen's many key bioengineering platforms, which enable accelerated product development timelines for its competitive phenolics, terpenoids, proteins, and peptide molecules.

As an example, Conagen's phenolics platform was used to make an important antioxidant, hydroxytyrosol, the active health ingredient found in oil, juice, and fruit in olives. Using another platform, Conagen has optimized the production of different amino acid–based products, including the nutraceutical antioxidant ergothioneine, a "longevity vitamin" currently branded as "Ergoactive" by Conagen's pipeline partner Blue California. To produce the Tyrian purple, Conagen drew from both proprietary platforms to develop novel enzymes which increase the conversion efficiency of precursors to the dye.

"Conagen has further solidified its leadership in the bioeconomy by rapidly producing multiple novel and interesting molecules, such as Tyrian purple," said Lippmeier. "Our technology platforms have been meticulously engineered and improved upon for over a decade, and they are extremely efficient at making targeted compounds from an expanding array of molecular classes for our internal product development and collaborative ventures."

Conagen aims to replace petroleum–based ingredients and reduce carbon footprints with green technologies. Tyrian purple adds to Conagen's natural color offerings, including several carotenoids made by fermentation which have been scaled to global production. As a dye, Tyrian purple is ideal for textile fabrics, clothing, handbags, and related accessories.

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About Conagen

Conagen is making the impossible possible. Our scientists and engineers use modern synthetic biology tools to program micro–organisms and enzymes on a molecular level to produce high–quality, sustainable, natural products manufactured worldwide via precision fermentation and bioconversion. We focus on the bioproduction of high–value ingredients for food, nutrition, flavors and fragrances, pharmaceuticals, and renewable materials.

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GLOBENEWSWIRE (Distribution ID 8725973)

JETEX WELCOMES THE WORLD’S FIRST LOUIS VUITTON POP-UP AT A PRIVATE JET TERMINAL

Dubai, United Arab Emirates, Dec. 14, 2022 (GLOBE NEWSWIRE) — Jetex, an award–winning global leader in executive aviation, is proud to host the world's first Louis Vuitton pop–up store at its flagship Jetex VIP Terminal in Dubai.

Passengers traveling with Jetex can look forward to getting inspired by Louis Vuitton iconic travel pieces, designed to make private jet flying even more glamorous. From timeless monogram trunks and exotic leather creations to a wide range of city guides and unique Objets Nomades, everyone will find something special from the wide collection of exquisite travel accessories available at the Louis Vuitton pop–up store.

"As Jetex breaks records in terms of passenger numbers, we seek new opportunities to surprise and delight both regular and new clients alike. I am exceptionally pleased that Louis Vuitton chose our FBO in Dubai to unveil its worlds' first pop–up store at a private aviation terminal," said Adel Mardini, Founder and CEO of Jetex.

With over 100 international private jet flights and more than 1,000 passengers daily, Jetex VIP Terminal in Dubai is currently one of the busiest globally. In addition to tranquil private lounges, elegant hospitality and curated art exhibitions, Jetex works closely with the leading luxury brands to develop solid, long–term partnerships.

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About Jetex:

An award–winning global leader in executive aviation, Jetex is recognized for delivering flexible, best–in–class trip support solutions to customers worldwide. Jetex provides exceptional private terminals (FBOs), aircraft fueling, ground handling and global trip planning. The company caters to both owners and operators of business jets for corporate, commercial and personal air travel. To find out more about Jetex, visit www.jetex.com and follow us on Instagram, Twitter, Facebook, and LinkedIn.

Press Enquiries:
Oleg Kafarov
Director of Portfolio Development & Corporate Communications
T: +971 4 212 4900 Email: teamorange@jetex.com

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GLOBENEWSWIRE (Distribution ID 8714491)

Automobili Lamborghini's NFT journey continues countdown to the eight-month “The Epic Road Trip” program releasing new Lamborghini NFTs to collect

New York, NY, Aug. 05, 2022 (GLOBE NEWSWIRE) — Following its two successful NFT projects to date, Automobili Lamborghini, in collaboration with NFT PRO and INVNT.ATOM, has commenced a virtual journey that starts from the Moon, crosses Space and continues in iconic locations across the world.

In this new adventure, Lamborghini super sports cars will be the unmissable protagonists of places that the traveler can visit and discover, collecting new NFTs every month for eight months until March 2023. The collection consists of four NFTs released each month for 4 days consecutively and will be available to purchase for 24 hours only. The fourth NFT will be available in a limited edition of just 63 units. At the very end of the campaign, only those who have acquired all the monthly NFTs issued "" either the three regular NFTs or three regular plus the limited edition – will receive a special NFT.

To reward loyalty during the campaign, other exclusive surprises will be communicated, including a digital artwork by the Lamborghini Centro Stile produced for “The Epic Road Trip” campaign, for those who purchase two complete monthly collections. For those who have completed the first four months acquisitions there will be the opportunity to participate in a special tour of the Sant'Agata Bolognese's Headquarters.

“Since 1963, the year of its foundation, Automobili Lamborghini has always led from the front, demonstrating this with its super sports cars that continue to be the protagonists in dreams of children and adults all over the world. Entering the virtual world of modern collecting with NFTs is the natural translation and evolution of that dream,” said Christian Mastro, Marketing Director of Automobili Lamborghini. "NFTs are the new, unconventional and exclusive proposition, paving the way for a new form of expression for the younger generations."

“Lamborghini loyalists and cryptocurrency fans will be amazed by this next series of drops that culminate in a very special reveal next March,” said Christian Ferri, CEO of NFT PRO, Lamborghini's launch partner and expert in engagement with consumers of Web3. "We are thrilled to continue our partnership with Lamborghini by offering this truly exclusive NFT collection."

INVNT.ATOM the global digital innovation division of [INVNT GROUP]; led the creative, strategy, design, content, and marketing communications.

"Our previous collaboration with Lamborghini – auctioning off a 1:1 NFT attached to the last physical Aventador Coup super sportscar "" was a testament to how impactful storytelling at the digital frontier cultivates community and consumer engagement. We're honored to grow our relationship with Lamborghini and to be partnering with NFT PRO to celebrate innovation and Lamborghini's 1963 heritage," said Scott Cullather, President, and CEO of [INVNT GROUP].

The first series of four NFTs will be released starting from 8 August 2022 on the website nft.lamborghini.com.

Photos and videos: media.lamborghini.com

Information on Automobili Lamborghini: www.lamborghini.com

Media Kit: (High res imagery & bios).

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About INVNT.ATOM

INVNT.ATOM, part of [INVNT GROUP] THE GLOBAL BRANDSTORY PROJECT, is an innovation and brand experience agency devoted to helping global brands chart a course, navigate, activate, and create new opportunities at the digital frontier of Web3. Based in Singapore, the collective of strategists, marketers, creators, programmers, matchmakers, and thought leaders, turn strategies into stories and stories into experiences, that engage communities on the global stage. For more information about INVNT.ATOM, visit: www.invntatom.com

About [INVNT GROUP]

[INVNT GROUP] was established as an evolution of the founding global live brand storytelling agency INVNT. Led by President and CEO, Scott Cullather, [INVNT GROUP], THE GLOBAL BRANDSTORY PROJECT represents a portfolio of disciplines designed to help forward–thinking organizations innovate and impact audiences everywhere. The GROUP consists of modern brand strategy firm, Folk Hero; creative–led culture consultancy, Meaning; production studio & creative agency, HEV'; events for colleges and universities, INVNT Higher Ed; digital innovation division, INVNT.ATOM; creative multimedia studio, Hypnogram; and the original live brand storytelling agency, INVNT. For more information about INVNT.ATOM, visit: www.invntgroup.com

About NFT PRO

NFT PRO is a white –label NFT solution for enterprises, helping brands strategize, create, and sell NFT's to customers, fans, and collectors. Their proprietary methodology and software take the guesswork from setting up and executing an NFT strategy and ensure consistent results and brand safety for every campaign. NFT PRO simplifies creating and executing NFT campaigns that are both effective and on–brand. For more information about NFT PRO, visit: www.web3pro.com

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