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Sensegen unveils natural fragrance survey results for 2022 World Perfumery Congress

Rancho Santa Margarita, Calif., June 22, 2022 (GLOBE NEWSWIRE) — Southern California's taste, smell, and beauty innovator, Sensegen, announced its natural fragrance survey results, gearing up for exhibiting its "New Naturals" initiative at the World Perfumery Congress (WPC), Booth #523, June 29 "" July 1, 2022, in Miami, Florida. Sensegen is a division of Blue California ingredients.

"We're very excited to share our results of the natural fragrance survey, revealing consumer knowledge of natural fragrances and what is appealing, trend–setting in personal care and beauty products," said Angelique Burke, senior perfumer at Sensegen. "The era of truly natural perfumery is here; we are bringing nature back into perfumery by harnessing classic fragrance molecules from biology rather than deriving them from petroleum."

Sensegen's New Naturals are bio–designed fragrances that are natural (plant–based), safe, and sustainable. They perform and are as pleasant as synthetics, yet more complex than blends of essential oils, which thus far have been the only option for natural fragrance seekers. No such fragrance initiative exists on the market today.

An ideal example of a New Natural is Sensegen's entire class of plant–based musks that gives perfumers the best natural alternative to synthetics. Once coveted and exclusive, the musk fragrance became banned for the inhumane treatment of the Musk Deer —– the only source at the time. After that, the highly sought–after musky olfactive character was solely a synthetic option for perfumers.

"The lack of availability of natural musks, combined with the ubiquity, performance, and wide acceptability of this olfactive character, has created a huge challenge for natural fragrances to compete in the marketplace," said Burke. “Today, Sensegen can offer a far–reaching range of natural and sustainable creations, which proudly stand their ground in the market."

Sensegen asked 1,000 consumers about their personal care routines and beauty regimens in an online survey. Survey respondents were also asked about their attitudes and understanding of personal care/beauty care products as it relates to scented, as opposed to unscented products, label reading, purchase decision influencers, and familiarity and understanding of natural fragrances.

While 66% of consumers said natural fragrances were naturally derived fragrances, approximately 14% thought it meant no added fragrance, and 5% said it was the same as unscented.

Later, survey participants were shown an explanation of New Natural Fragrances and a product concept containing the new natural fragrance. The data shows that 74% of those respondents would choose the New Natural fragrance concept versus the synthetic. This was a 5% increase over consumers' choice before being presented with information on the new natural fragrance.

"From this natural fragrance survey, we concluded that there's a gap in understanding and awareness regarding such terms used in labeling fragrance and fragrance–related statements," said Natasha D'Souza, senior director, global sensory and consumer insights at Blue California. "There hasn't been a better time for brands to make exceptional, sustainable products and educate consumers on how they are adopting a more natural position for the benefit of the planet and humankind.”

Interested parties and media members inquiring about the natural fragrance survey can stop by Sensegen's booth #523 at the WPC or contact Sensegen. The Sensegen booth will have smelling products from sustainable, 100% bio–based materials. Fragrances include samples of fine fragrance, personal care, and home care.

The World Perfumery Congress is hosted by Perfumer & Flavorist.

About Sensegen

Sensegen, is the science of good sense. We've got nature down to a science and create the perfect sense.

As a division of Blue California Ingredients, our innovative taste, smell, and creative beauty center is dedicated solely to delivering plant–based, natural, and sustainable solutions. Our diverse team of experts collaborate with advanced bio–techniques and collaborate as a team to provide unique consumer–validated ingredients.

At Sensegen, we've pioneered a way of formulating nature without compromise or harm, providing one–of–a–kind solutions for Taste, Smell, and Beauty.

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GLOBENEWSWIRE (Distribution ID 8577204)

WWP Beauty Launches New Sustainable Service Program During Cosmoprof Bologna

Los Angeles, CA, May 16, 2022 (GLOBE NEWSWIRE) — (Los Angeles, CA) – WWP Beauty, a world–class full–service supplier to the global beauty industry, launched a new, sustainable service program at the 2022 Cosmopack Bologna show called "Beauty with Purpose'. This program supports the company's larger sustainability missions such as Carbon Neutrality, Zero Waste, Circular Beauty, and Social Responsibility which were represented throughout WWP Beauty's booth with a space that fused nature and technology.

"The Beauty with Purpose is a customized, solution–driven service offered to new and existing customers looking to transform their brands to include more mindful formulations, packaging, and accessories that are clean, sustainable, ethical, inclusive, and diverse. This transformative process is at the forefront of sustainable innovations and technologies, utilizing green chemistry, eco–smart designs, new sustainable materials, and transparent sourcing & supply chain management. Through this service brands will leverage WWP Beauty's partnership to make a positive and purposeful impact on the planet with the ultimate goal of creating Beauty with Purpose", said Jennifer Adams, WWP Beauty Chief Executive Officer.

Musa Dias, WWP Beauty, CMO commented, "As a part of this new service program the company also launched five new packaging collections each featuring an innovative and sustainable new material. These materials included:

  • Ocean Plastic – A first–to–market Ocean Plastic 70% tube made from ocean–bound plastic waste that has been recovered and recycled from Asian shores contributing to reduced waste and a more circular beauty system.
  • Nature2Need, Biopolymer Technology – A WWP Beauty exclusive plastic–free, biopolymer created from renewable, abundant sugarcane resources using the latest plant–based technologies.
  • Eastman Cristal One Renew Resin – An innovative molecular recycled and recyclable RIC 1 resin collection featuring 50% molecular recycled content.
  • Eastman Cristal Renew Resin – A collection featuring luxurious crystal–clear resin with a glass–like look and feel, designed with 50% molecular recycled content (RPETG 50%).
  • IPET, Sustainable Opulence – A deluxe collection of crystal–clear, and weighted components molded in eco–friendly, BPA–free IPET resin."

About WWP Beauty

WWP Beauty is committed to developing future–focused, sustainable solutions for the global beauty industry through close collaboration, exceptional agility, and unparalleled scale. The company's full–service offering of formula, packaging, and accessories, paired with their in–house manufacturing capabilities allow them to stand out as the source for everything beauty. Through a worldwide team of beauty experts that spans across North America, EMEA, and APAC, WWP Beauty offers its customers global support at the local level. To learn more, visit our website at www.wwpbeauty.com.

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GLOBENEWSWIRE (Distribution ID 8544006)

Gordon Brothers Partners with IMG to Expand Laura Ashley Globally

Boston, April 13, 2022 (GLOBE NEWSWIRE) — Gordon Brothers, the global advisory, restructuring and investment firm and owner of the British heritage brand Laura Ashley , has partnered with IMG to expand the iconic fashion, home and lifestyle brand in a fresh, modern way in Europe, Australia, New Zealand, China, India and the Middle East.

The brand's multi–year partnership with IMG will create new Laura Ashley apparel, footwear, accessories, beauty, homeware items and hospitality offerings through carefully selected licensing and retail partnerships and collaborations.

"We are delighted to partner with IMG to continue to expand Laura Ashley following the success of its spring homeware collection and fall fashion collaboration last year," said Tobias Nanda, President, Brands at Gordon Brothers. "Our focus in working with IMG will be to select additional strategic partnerships and collaborations to help bring the brand's distinct aesthetic to consumers globally while continuing to develop our current brand partnerships."

"For almost 70 years, Laura Ashley's iconic, quality–led designs, prints and patterns have continued to inspire the most coveted styles and fashion trends around the world," said Tim Smith, Vice President at IMG. "We are eager to leverage this rich heritage and the Laura Ashley archive, comprising more than 98,000 pieces of unique artwork, textiles and footage, to develop relevant new fashion and lifestyle products for existing and new fans of the brand."

After acquiring the Laura Ashley brand, archives and related intellectual property and announcing the partnership with NEXT plc in 2020, Laura Ashley launched its spring homeware collection online and in select NEXT stores and fall fashion collaboration with Batsheva in 2021 while developing brand partnerships in Korea, Japan and the U.S.

Gordon Brothers provides both short– and long–term capital to clients undergoing transformation. The firm lends against and invests in brands, real estate, inventory, receivables, machinery, equipment and other assets, both together and individually, to provide clients liquidity solutions beyond its market–leading disposition and appraisal services. Gordon Brothers has been actively investing in brands since 2003, partnering with leading companies to help revive and reimagine some of the world's most iconic brands.

About Gordon Brothers
Since 1903, Gordon Brothers (www.gordonbrothers.com) has helped lenders, operating executives, advisors and investors move forward through change. The firm brings a powerful combination of expertise and capital to clients, developing customized solutions on an integrated or standalone basis across four services areas: valuations, dispositions, operations, and financing and investment. Whether to fuel growth or facilitate strategic consolidation, Gordon Brothers partners with companies in the retail, commercial and industrial sectors to put assets to their highest and best use. The firm conducts more than $70 billion worth of dispositions and appraisals annually and provides both short– and long–term capital to clients undergoing transformation. Gordon Brothers lends against and invest in brands, real estate, inventory, receivables, machinery, equipment and other assets, both together and individually, to provide clients liquidity solutions beyond our market–leading disposition and appraisal services. The firm is headquartered in Boston, with over 30 offices across five continents.

About Laura Ashley
Celebrating timeless designs, signature prints and quintessentially British styles since 1953, Laura Ashley is one of Britain's most beloved home and lifestyle brands. Relaunched for spring 2021, the current collection sees the return of best–selling ranges, customer favourite prints as well as beautiful new designs inspired by the rich heritage of the Laura Ashley archive. www.lauraashley.com

About IMG
IMG is a global leader in sports, fashion, events and media. The company manages some of the world's greatest athletes and fashion icons; owns and operates hundreds of live events annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in licensing, sports training and league development. IMG is a subsidiary of Endeavor, a global sports and entertainment company.


GLOBENEWSWIRE (Distribution ID 8521450)

Blue California Expands Natural Flavor and Fragrance Portfolio with Production of Clean, Natural, and Sustainable Nerolidol

Rancho Santa Margarita, Calif., Dec. 15, 2021 (GLOBE NEWSWIRE) — Blue California announced the expansion of its natural flavor and fragrance portfolio of captive ingredients by producing a clean, sustainable nerolidol.

Nerolidol is a rare sesquiterpene alcohol ubiquitous in nature and found in many flowers and plants, particularly in Seville orange flower, also known as Neroli, which gives the aroma chemical its name.

It is recognized for its floral, woody aroma and can also be described as a fresh scent, blending well with citrus, apple, or rose but light enough to complement any type of scent or flavor. Nerolidol is therefore ideal for use in many applications and known for its relaxing effects.

Many brands looking to make products at a large scale using nerolidol find it to be cost–prohibitive and, for that reason, it hasn't been widely used in modern–day product applications.

Yet, consumers seek clean–label fragrance products that are easy on the planet and fit into the clean and conscious fragrance and beauty movement. The Innova Beauty & Personal Care Survey 2020 notes that 51% of global consumers indicate that natural ingredients are very or extremely important to them when purchasing fragrances.

“Biotechnology is opening doors to sustainable ingredients that weren't previously possible,” said Kathy Oglesby, head of flavors and fragrances at Blue California. “Our collaboration with innovation partner Conagen provides efficient and effective commercialization, leading us to deliver to our client–creators a full range of captive ingredients, trademarked Plantarme, for use in our flavors and fragrances.”

Nerolidol is first in a full range of natural ingredients in the 2022 pipeline of Blue California's Taste, Smell, and Beauty Division. Conagen develops one of the most high–yielding fermentation platforms for producing sesquiterpenes and lactones.

With its functional advantages in many industries due to its moderate polarity and optical activity, nerolidol is also a useful, sustainable fine chemical intermediate.

“Nerolidol is a foundational material with many uses in many markets. Plantarme S is a sandalwood type material, and Plantarme M, which is a natural musk, are both creating a lot of excitement in the marketplace,” said Oglesby.

Until now, synthetic musk was primarily used in the fragrance industry because traditional musk sources were wild plants, too rare to be useful, or wild animals, like musk deer and civet cats, too endangered to be ethical. Conagen and Blue California have teamed together to develop a modern, one–of–a–kind, natural, domestic plant–derived musk that is safe, versatile, and biodegradable.

“The launch of nerolidol is symbolic of the collaboration between Blue California and Conagen as we advance in the markets we can serve,” said Casey Lippmeier, Ph.D. vice president of innovation at Conagen. “Together, we are revolutionizing the flavor and fragrance ingredient industry with our disruptive capabilities for producing clean, sustainable solutions and product applications.”

About Blue California

Blue California is an entrepreneurial, science–based solutions provider and manufacturer of clean, natural, and sustainable ingredients used in food, beverage, flavor, fragrance, dietary supplements, personal care, and cosmetic products. For more than 25 years, Blue California has built a strong reputation for creating value in these diverse natural products and nature–inspired industries. www.bluecal–ingredients.com

About Conagen

Conagen is a product–focused, synthetic biology R&D company with large–scale manufacturing affiliates. Our scientists and engineers use the latest synthetic biology tools to develop high–quality, sustainable, nature–based products by precision fermentation and enzymatic bioconversion. We focus on the bioproduction of high–value ingredients for food, nutrition, flavors and fragrances, pharmaceutical, and renewable materials industries. www.conagen.com

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GLOBENEWSWIRE (Distribution ID 8412058)

Blue California Expands Natural Flavor and Fragrance Portfolio with Production of Clean, Natural, and Sustainable Nerolidol

Rancho Santa Margarita, Calif., Dec. 15, 2021 (GLOBE NEWSWIRE) — Blue California announced the expansion of its natural flavor and fragrance portfolio of captive ingredients by producing a clean, sustainable nerolidol.

Nerolidol is a rare sesquiterpene alcohol ubiquitous in nature and found in many flowers and plants, particularly in Seville orange flower, also known as Neroli, which gives the aroma chemical its name.

It is recognized for its floral, woody aroma and can also be described as a fresh scent, blending well with citrus, apple, or rose but light enough to complement any type of scent or flavor. Nerolidol is therefore ideal for use in many applications and known for its relaxing effects.

Many brands looking to make products at a large scale using nerolidol find it to be cost–prohibitive and, for that reason, it hasn't been widely used in modern–day product applications.

Yet, consumers seek clean–label fragrance products that are easy on the planet and fit into the clean and conscious fragrance and beauty movement. The Innova Beauty & Personal Care Survey 2020 notes that 51% of global consumers indicate that natural ingredients are very or extremely important to them when purchasing fragrances.

“Biotechnology is opening doors to sustainable ingredients that weren't previously possible,” said Kathy Oglesby, head of flavors and fragrances at Blue California. “Our collaboration with innovation partner Conagen provides efficient and effective commercialization, leading us to deliver to our client–creators a full range of captive ingredients, trademarked Plantarme, for use in our flavors and fragrances.”

Nerolidol is first in a full range of natural ingredients in the 2022 pipeline of Blue California's Taste, Smell, and Beauty Division. Conagen develops one of the most high–yielding fermentation platforms for producing sesquiterpenes and lactones.

With its functional advantages in many industries due to its moderate polarity and optical activity, nerolidol is also a useful, sustainable fine chemical intermediate.

“Nerolidol is a foundational material with many uses in many markets. Plantarme S is a sandalwood type material, and Plantarme M, which is a natural musk, are both creating a lot of excitement in the marketplace,” said Oglesby.

Until now, synthetic musk was primarily used in the fragrance industry because traditional musk sources were wild plants, too rare to be useful, or wild animals, like musk deer and civet cats, too endangered to be ethical. Conagen and Blue California have teamed together to develop a modern, one–of–a–kind, natural, domestic plant–derived musk that is safe, versatile, and biodegradable.

“The launch of nerolidol is symbolic of the collaboration between Blue California and Conagen as we advance in the markets we can serve,” said Casey Lippmeier, Ph.D. vice president of innovation at Conagen. “Together, we are revolutionizing the flavor and fragrance ingredient industry with our disruptive capabilities for producing clean, sustainable solutions and product applications.”

About Blue California

Blue California is an entrepreneurial, science–based solutions provider and manufacturer of clean, natural, and sustainable ingredients used in food, beverage, flavor, fragrance, dietary supplements, personal care, and cosmetic products. For more than 25 years, Blue California has built a strong reputation for creating value in these diverse natural products and nature–inspired industries. www.bluecal–ingredients.com

About Conagen

Conagen is a product–focused, synthetic biology R&D company with large–scale manufacturing affiliates. Our scientists and engineers use the latest synthetic biology tools to develop high–quality, sustainable, nature–based products by precision fermentation and enzymatic bioconversion. We focus on the bioproduction of high–value ingredients for food, nutrition, flavors and fragrances, pharmaceutical, and renewable materials industries. www.conagen.com

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GLOBENEWSWIRE (Distribution ID 8412058)

The ALDO Group pursues its commitment towards climate action

MONTREAL, Nov. 08, 2021 (GLOBE NEWSWIRE) — Climate issues are more crucial than ever, and the ALDO Group is dedicated to maintaining its commitment to building a low–carbon future. In addition to announcing the renewal of its climate neutral certification for a fourth consecutive year, the company is currently participating in the 11th World Climate Summit in Glasgow, Scotland. A few weeks ago, the Canadian fashion footwear company also joined We Mean Business, an international coalition of more than 600 companies calling upon the leaders of the world's largest economies to reinforce their climate action objectives during the G20 and COP26 discussions.

"Inspired by the COP21 in Paris 6 years ago, we made a decision in 2018 to become the first climate neutral fashion footwear company. This year's COP will be a critical meeting – there is massive worldwide support for bold action on climate change. We hope that our participation will contribute in a small way to a very big global challenge," said David Bensadoun, CEO of the ALDO Group.

World Climate Summit: Rallying the Fashion Industry's Stakeholders

On November 8 at 10 a.m. (GMT), Jonathan Frankel, Senior Vice–President of APS at the ALDO Group, will join the panel Lead by Example – Harnessing Innovation Towards a Carbon Neutral Fashion & Textile Industry to discuss how the fashion industry can work towards reducing its environmental footprint and how collaboration between manufacturers, designers and consumers is key to reach carbon neutrality.

"The long–term sustainability of the global fashion industry requires systemic change that goes beyond the capabilities of any one company. We cannot fight this problem alone. We strongly believe in collaboration, and that is why we wanted to take part in this unifying event," said Jonathan Frankel.

Well aware that the fashion industry has an impact on global warming, the ALDO Group intensified its climate actions in recent years. The organization is also a member of multi–stakeholder associations that promote partnerships for concerted industry–wide actions, such as the Sustainable Apparel Coalition (SAC), the Fashion Pact and the United Nations Fashion Industry Charter for Climate Action (UNFCCC).

The ALDO Group's Journey Towards Reducing Its Carbon Footprint

In 2018, the ALDO Group became the first fashion footwear and accessories company in the world to be certified climate neutral for its corporate stores, offices and distribution centres. The organization then reinforced its environmental commitment by also having eCommerce shipments and product transportation certified climate neutral.

In 2020, the company reduced carbon emissions from its operations by 74% compared to 2013. This year, it carried forward its sustainability journey by continuing to reduce its net emissions and compensating the unavoidable ones through a combination of nature–based forest conservation and clean energy projects. And for the fourth consecutive year, the ALDO Group has received its climate neutral company certification from the South Pole Group – a leading provider of global sustainability solutions and services with a transparent and rigorous certification process.

"It's very exciting to see the ALDO Group continuing to make progress on climate action. The company has demonstrated industry leadership and we congratulate them on their commitments and ever–increasing ambition," said Renat Heuberger, CEO and co–founder of South Pole.

Having achieved significant reductions for its operations' emissions, the ALDO Group has been addressing other important issues: from waste management to its positive impact on local communities, from teaming up with partners to improve their social and environmental footprint to promoting diversity and inclusion. In terms of products, the company aims to continue introducing more innovative low impact materials in its collections and to increase its use of recycled materials, such as polyester. The company is also working to decarbonize it supply chain by working closely with its suppliers.

It is also important to remember that in 2019, the ALDO Group joined the Science Based Targets Initiative (SBTi). Its GHG reduction targets are therefore in line with climate science.

Member of the We Mean Business Coalition

Recognizing the need for collective climate action, the ALDO Group signed the We Mean Business coalition's open letter earlier this month. Ahead of the crucial G20 and COP 26 summits, more than 600 companies from around the world called on the leaders of the world's largest economies to do their utmost to limit global temperature rise to 1.5 C and to reinforce their objectives. The signatories represent sectors ranging from energy and transportation to fashion and construction.

To read the letter and consult the list of companies who signed it, please visit https://www.wemeanbusinesscoalition.org/g20–2021/#letter–block.

For more information about the ALDO Group's commitment to sustainability, please visit https://responsibility.aldogroup.com/.

About the ALDO Group
The ALDO Group is a world–leading creator and operator of desirable footwear and accessory brands. With a presence in over 100 countries around the world, the organization operates under two signature brands, ALDO and Call It Spring, and a multi–brand retail concept, GLOBO. The ALDO Group is also an industry–recognized wholesale distributor and third party sourcing provider of fashion footwear, handbags and accessories. In addition to its head office in Montreal, the ALDO Group has international offices in Europe and in Asia. Guided on a daily basis by its purpose A journey to create a world of love, confidence, and belonging, the ALDO Group is simply unique. For more information, visit www.aldogroup.com.

Media Contact:
press@aldogroup.com


GLOBENEWSWIRE (Distribution ID 8388180)

INVNT GROUP® to launch bzar – Xperience Shopping™ An “always on” 24/7/365 global, immersive metaverse connecting brands, consumers, experiences, content, and creators through gamification

New York, NY, Sept. 07, 2021 (GLOBE NEWSWIRE) — Launching this November, bzar is a patent pending, disruptive, immersive, metaverse leveraging Epic Games' Unreal Engine, the most powerful real–time 3D creation tool, and partnering with SURREAL Events, a leading developer of multiplayer virtual experiences in Unreal. With multiplayer capabilities and gamified elements blended with virtual retail experiences or "brand worlds", bzar offers brand safe environments, fosters brand love, and creates instantaneous transaction results.

Heavily rooted in entertainment, gaming, and celebrity brand sectors "" allowing members to play and shop, providing an engaging shorthand between the influencer to consumer check out "" bzar is a new paradigm for shareable, fun, and exciting shopping experiences.

bzar, pioneered by Scott Cullather, Co–founder and CEO of [INVNT GROUP] and Founder and CEO of bzar, will launch with a select group of brands that will debut their "brand worlds" in the bzar metaverse. bzar stands for a world which holds no limitations to creativity, love, inclusivity, fun, excitement, and the desire to connect with each other. Unbound by the restrictions of physical space, time, and distance, bzar invites modern brands to create their own brand worlds, and to tell their stories with imagination establishing an emotional connection between their brand and their most important consumers "" Millennials and Gen Z.

Members create custom avatars equipped to discover, play, try on, and shop exclusive digital and physical products. Along with the ability to attend interactive live performances with virtually anyone in the entire bzar metaverse.

"We have been developing the bzar metaverse for over 18 months. When Mark Zuckerberg joins the narrative, you know you are onto something big. Our ideas of community start with people. Modern global consumers and brands want more than four walls and to scroll endlessly over flat boring images of products – which is what today's brick and mortar, e–comm and omni–channel platforms offer. Today, consumers and brands demand experience and innovation. bzar reimagines retail and experiential spaces in unimaginable virtual worlds, that help power modern, world–class brands. By bringing all those communities together, we hope to build the most powerful and exciting collective of brands, culture–shakers and makers on the planet." Scott Cullather, Founder and CEO, bzar

bzar speaks to a conscious consumer – they are authenticity focused and seek to be part of a community of firsts. Community is not created by bzar, it meets at bzar "" empowering the audience to create the community and the culture.

bzar powers brands who seek to cultivate communities of the future.

For more on bzar – Xperience Shopping please visit: www.bzar.com

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About INVNT GROUP

[INVNT GROUP] was established in 2020 with a vision to provide consistent, meaningful, well–articulated BrandStory across all platforms. With offices in New York, Dubai, London, Singapore, Sydney, Stockholm, and Detroit; headed up by President and CEO, Scott Cullather, [INVNT GROUP], THE GLOBAL BRANDSTORY PROJECT represents a growing portfolio of complementary disciplines designed to help forward–thinking organizations everywhere, impact the audiences that matter, anywhere. The GROUP consists of modern brand strategy firm, Folk Hero; creative–led culture consultancy, Meaning; branded content studio and content marketing agency, HEV'; collegiate events and experiences, INVNT Higher Education, and INVNT, the founding live brandstory telling agency. For more information about [INVNT GROUP], visit: www.invntgroup.com.

About SURREAL

SURREAL is a first–of–its–kind virtual event platform enabling audiences across industries to connect, collaborate and celebrate in entirely new ways. Web–based, hosted in the Cloud and pixel–streamed to participants, SURREAL provides a “digital twin” to physical events and experiences""bridging the possible and impossible in any virtual environment imaginable. Designed to be social–first, gamelike and avatar–based, SURREAL inspires organic meetings and real–world "collisions" in a variety of spaces and with intuitive tools that make it easy to converse and connect with colleagues. Visit www.surrealevents.com for more information.

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GLOBENEWSWIRE (Distribution ID 8321253)

Conagen Begins Scale Up of Natural Sustainable Musk Macrocyclic Lactone Fragrance Materials

Bedford, Mass., Jan. 11, 2021 (GLOBE NEWSWIRE) — Conagen announced today its breakthrough development in the commercial production of natural and sustainable macrocyclic musk lactones from natural substrates using its proprietary technology, further expanding its already extensive gamma–lactone portfolio.

Musk fragrance compounds are typically used as base note ingredients in perfumes. The natural sources of these compounds are found in glandular secretions of animals, such as musk deer and some plants. In low concentrations, musks are expansive, velvety, sensual and sweet. However, the fragrance industry overall has moved away from animal sources, and plant sources are scarce. Currently, chemically synthesized substitutes with similar scents are available for use.

Conagen successfully bridged its gamma–lactone production technology with its lipid platform to expand its lactone portfolio to natural musk scent macrocyclic lactones.

Built upon the diversity of structures among natural lipids, Conagen's macrocyclic musk portfolio contains diverse compounds representing a range of familiar and novel aromas, many of which have never before been commercially available. This variety of characteristics creates a wider spectrum of fragrance application options for manufacturers that use musk macrocyclic lactones in their products.

“The expansion of Conagen's lactone platform to macrocyclic lactones with musk fragrances adds to our momentum in meeting consumers' demand for nature–based, clean ingredients,” said Dr. Casey Lippmeier, VP of innovation at Conagen.

“We have found new ways to make various classes of natural lactones. I am excited by the new prospects our musk lactones bring as they have grown rapidly from a proof–of–concept technology to commercial production. Expect many more innovative, natural lactones coming from our technology,” said Dr. Lippmeier.

For the last 10 years, Conagen has successfully developed one of the largest portfolios of ingredient products for its customers, including science–based Blue California ingredients.

"The technology breakthrough is impressive on its own, but equally so is the speed at which Conagen was able to take musk from idea to scaleup "" five short months. That's the partner you want to have in these competitive markets," said Kathy Oglesby, head of flavor and fragrance at Blue California.

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About Conagen

Conagen is making the impossible possible. Our scientists and engineers use the latest synthetic biology tools to develop sustainable, nature–based molecules bio–manufactured into the highest quality products available. We focus on the bioproduction of high–value ingredients for food, nutrition, flavors and fragrances, pharmaceutical, and renewable materials industries. For more information, visit www.conagen.com

Attachments


GLOBENEWSWIRE (Distribution ID 8123553)