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INVNT™ ANNOUNCED AS SPONSOR AND CO-PRODUCER OF DISCOVERY STAGE AT SXSW SYDNEY® 2024

Sydney, May 20, 2024 (GLOBE NEWSWIRE) — INVNT™, the Experiential Disrupter Agency, has today been announced as the sponsor and co–producer of the SXSW Sydney 2024 Discovery Stage after a successful collaboration at last year’s inaugural event. 

For the second consecutive year, INVNT will bring its world–class expertise in production and innovative brand storytelling and “Challenge Everything” ethos to SXSW Sydney, where it will continue its legacy of hosting, curating and presenting the Discovery Stage and activating across the event’s key pillars of Tech & Innovation, Music, Games and Screen.

Featured within the SXSW Sydney Tech & Innovation Expo, the 2024 Discovery Stage will play host to inspiring innovation leaders who are redefining industry norms and will be a place to explore the latest developments in technology and meet startup founders who are poised to disrupt the status quo. 

As last year’s Discovery Stage sponsor, INVNT helped bring together 35 sessions and 100 speakers in a dynamic, innovation–packed program. This lineup featured creatives and trailblazers from a diverse array of fields, challenging the status quo in areas like AI, art, music, creativity, design, travel, fashion, sustainability, gamification, fandom, fintech, space, science, robotics, Web3, and more. Notable guest appearances included Tom Nash, Dr. Karl Kruszelnicki, Adam Spencer, Prof. Genevieve Bell, Neil Perry, Miguel Maestre, and the Hon. Ed Husic MP, along with headline speakers from leading brands such as AWS, Bassike, BMW Group, Canva, Envato, Google, HP, Intel, Innovation Bay, Nearmap, Polestar, Salesforce, Tripadvisor, UNICEF, Virgin Australia, Xero, and others.

This year, working with INVNT.ATOM, the innovation–powered division of INVNT GROUP, INVNT will bring more emerging ideas, experiential moments, and world–first on–stage collaborations, with the purpose of driving disruptive conversations to shape and create the future.

“SXSW Sydney 2024 presents us with an exhilarating new challenge, one that our team eagerly embraces. We’re approaching the Discovery Stage with renewed vigour following our successful 2023 program. Anticipate an unprecedented line–up of visionaries and world–first collaborations, as we catalyse the future of innovation, technology, and creativity. Additionally, as an endorsed Creative Experiential Partner, we look forward to collaborating with brands to infuse our hallmark creativity, storytelling, and innovation into a diverse range of activations, helping them stand out as disruptive brand pioneers amongst the crowd.” says Laura Roberts, Managing Director of [INVNT GROUP] APAC.

“After a successful collaboration at last year’s event, we are looking forward to having INVNT back on board in 2024 as the presenting partner of our popular Discovery Stage — a space where technology, innovation and creativity collide. With a strong future–focus, this stage exists to shine a spotlight on the trailblazers and disruptors among us to uncover what’s next and spark transformative conversations. INVNT’s “Challenge Everything” ethos aligns greatly with that of SXSW Sydney and their focus on innovation and powerful storytelling makes them the perfect partner to help us bring this element of the program to life.” says Colin Daniels, Managing Director of SXSW Sydney.

In the past year, INVNT has delivered experiences that sit at the intersection of live, digital, and content for clients such as Emirates, Lamborghini, COP28, Live Nation Australia, Xero, UNICEF, and more. As a Creative Experiential Partner for SXSW Sydney 2024, the agency will be inviting brands and official partners of the 2024 event to collaborate and deliver big idea activations and exhibits that will bring brand stories to life, all while engaging festival attendees in unforgettable ways.

SXSW Sydney’s Tech & Innovation Expo is a four–day event held from October 15 to 20 at ICC Sydney’s Exhibition Hall. It showcases the most innovative brands, companies, products and services from the Asia–Pacific region and beyond and is a place for attendees to immerse themselves in Discovery Stage talks, product demonstrations and interactive installations.

South by Southwest® (SXSW) Sydney is an annual gathering of visionaries, thought leaders and emerging talents from the Asia–Pacific region. The week–long program takes place 14–20 October 2024 and is stacked with more than 1,000 events and networking sessions across the key pillars of Tech & Innovation, Games, Music and Screen. For more information and to buy your badge, visit www.sxswsydney.com.

For more information, visit:

https://www.invntapac.com/sxswsydney2024

Access to Media Kit HERE.

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GLOBENEWSWIRE (Distribution ID 9120510)

INVNT® Higher Ed Bolsters Team, Welcoming Josh Johns as Vice President of Creative Strategy

New York, March 08, 2022 (GLOBE NEWSWIRE) — INVNT Higher Ed, the live and experiential higher education storytelling division of INVNT and global umbrella enterprise [INVNT GROUP] , announces Josh Johns as new Vice President of Creative Strategy.

Johns has spent the last ten years leading branding, communications, and launch strategies for new initiatives and fundraising campaigns with many of the top universities, health care systems, and non–profit institutions across the United States. Throughout his career, Johns has helped institutions launch fundraising campaigns of $500 million to $5 billion for higher education and healthcare institutions.

Prior to joining the INVNT Higher Ed Team, Johns held the role of Chief Creative Officer at Feats Inc., and led branding, communications, and launch strategies for a multitude of prestigious institutions including Duke University, Harvard Business School, INSEAD, the University of California, Irvine, New York University, and M.I.T. Johns has also worked as a creative director in film and advertising, and served in product marketing management roles at internet start–ups, and across the software industry.

Tapping into a powerful stack of omnichannel engagement strategies, creative direction, and deep networks in the higher education realm, Johns will leverage his expertise to expand the reach of INVNT Higher Ed.

"Among the most impressive of Josh's talents is his creativity and commitment to challenging the way colleges and universities engage with their audiences across all platforms. His thought leadership and deep industry knowledge align perfectly with INVNT Higher Ed's position as the go–to partner for the most forward–thinking schools," said Sarah Winkler, Senior Vice President of INVNT Higher Ed.

INVNT Higher Ed is dedicated to providing universities and colleges with strategically and creatively led physical and virtual experiences that challenge convention, while engaging and uniting communities. The division – part of the global live brand story telling agency INVNT – is led by industry veterans Sarah Winkler, Senior Vice President, and JoAnn Peroutka, Vice President. They each bring more than 25 years' experience to the agency. Over the course of their careers, they have successfully designed and delivered higher education events including campaign launches, regional tours, centennial and sesquicentennial celebrations, and presidential transitions for internationally renowned institutions.

"We first introduced our INVNT Higher Ed offering at a time when the world was experiencing a seismic shift in how we connected to one another. Globally, we saw our universities, colleges, and other institutions grappling with world concerns – many of which continue to evolve. The expansion of the INVNT Higher Ed division is a testament to the transformative power of storytelling and community building. We are proud of the deep partnerships cultivating alongside the global "challenge everything' brands and institutions that put their trust in us," said Kristina McCoobery, CEO of INVNT and COO of [INVNT GROUP].

As Vice President of Creative Strategy, Johns will articulate INVNT Higher Ed's vision through strategic engagement–driven campaigns, powered by INVNT's "Challenge Everything' mantra, to deliver compelling, innovative, and authentic brand storytelling.

“Higher Ed is going through a period of tremendous change, and there's a lot of opportunity for institutions to rethink and reimagine how they're telling their stories. I'm excited to be able to leverage the expertise and creativity across the INVNT Group to explore new models for engagement and break new ground in how universities use innovation and technology to reach their most important audiences,” said Josh Johns.

To learn more about the INVNT Higher Ed team and their mission to create innovative strategies and live events for higher education, please visit our website.

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About INVNT Higher Ed
A division of award–winning global live brand storytelling agency, INVNT, INVNT Higher Ed specializes in providing colleges and universities with strategically and creatively led physical and virtual experiences that challenge convention and unite and excite audiences. Led by Senior Vice–President, Sarah Winkler, JoAnn Peroutka, Vice–President, the division draws on INVNT's award–winning challenger positioning and approach and their combined experience in higher ed to curate tailored solutions that communicate institutions' mission and purpose and engage and mobilize entire communities. Visit www.invnt.com/highered for more.

About INVNT
Founded in 2008 by Scott Cullather and Kristina McCoobery, INVNT uses the craft of live brand storytelling to Challenge Everything, producing live experiences that excite and unite physical and virtual audiences, globally. The company's "challenge everything' positioning statement helps clients including General Motors, Microsoft, Merck, PepsiCo., and Samsung share their stories with every audience that matters. Part of [INVNT GROUP], THE GLOBAL BRANDSTORY PROJECT, INVNT's offices are strategically located in New York "" where its INVNT Higher Ed division is also based "" London, Sydney, Detroit, San Francisco, Washington D.C., Stockholm, and Singapore. Visit www.invnt.com for more.

About [INVNT GROUP]
[INVNT GROUP] was established in 2020, as an evolution of the founding global live brand storytelling agency INVNT in 2008, with a vision to provide consistent, meaningful, well–articulated BrandStory across all platforms. Headed by President and CEO, Scott Cullather, [INVNT GROUP], THE GLOBAL BRANDSTORY PROJECT represents a growing portfolio of complementary disciplines designed to help forward–thinking organizations everywhere, impact the audiences that matter, anywhere. The GROUP consists of modern brand strategy firm, Folk Hero; creative–led culture consultancy, Meaning; branded content studio and content marketing agency HEV', INVNT Higher Ed; events for colleges and universities, and the original live brand storytelling agency, INVNT. Visit www.invntgroup.com for more.

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GLOBENEWSWIRE (Distribution ID 8498759)

INVNT Appoints Director of Business Development in EMEA To Support Brands as In-Person Experiences Return

LONDON, UK, May 18, 2021 (GLOBE NEWSWIRE) — INVNT. The global live brand storytelling agency has appointed Peter Clarke as Director of Business Development. Clarke joins from Smyle Creative, where he held the role of Client Relationships Manager for six years, and prior to that, was the Head of Business Development and Marketing at Pumphouse Productions.

Throughout his 30–year career Clarke has successfully developed and maintained meaningful relationships with brands including BT, EE, Diageo, Thomas Cook TUI, and Rolls Royce. This is thanks to his strategic and pro–active approach, which ensures the delivery of personalised, results–driven campaigns for clients across a range of sectors.

With 11 years' specialist experience in the event and experiential industries across EMEA, Clarke brings an in–depth understanding of "" and passion for "" the ever–evolving hybrid, virtual and in–person event landscape to the role. He has helped clients achieve their goals across large–scale in–person conferences, exclusive VIP experiences, award–winning virtual events, and more.

Based in the UK, Clarke's remit spans the entire EMEA region, and he will form an important part of the agency's fast–growing global sales team.

This latest appointment "" and INVNT's continued growth "" has been prompted by the success of recent projects "" which have been recognised at awards such as the Virtual Events Institute's (VEI) Virtual & Hybrid Event Awards "" and ongoing work with brands including Samsung, SAP, PepsiCo, Merck MSD, Microsoft and Pfizer.

Claudia Stephenson, Managing Director, INVNT EMEA said: “Given the momentum we've experienced in EMEA in recent months, it's evident that brands here are interested in our unique thinking and approach. They know that boundary pushing creativity and a commitment to challenging the status quo are essential to engaging virtually fatigued viewers, and we're perfectly placed to develop strategic solutions that help them create meaningful connections with their audiences.

“Now as we emerge from the pandemic, Peter will play a pivotal role in ensuring we continue to deliver on clients' expectations in a post–pandemic world. Leaning on his combined business development and strategic marketing experience, he will challenge clients to re–think and re–position their brand and offering, connect them with their most important audiences, and drive ROI. We're so excited to have him on board!”

Scott Kerr, Chief Sales Officer of INVNT's parent company, [INVNT GROUP] explained: “With more and more brands seeking interconnected global campaign solutions, Peter will help us to create seamless synergies for our clients across borders, while also ensuring regional executions account for the unique nuances of local markets.

“Peter's extensive knowledge of not only events but the wider marketing sector makes him perfectly equipped to share our GROUP portfolio offering "" which includes brand strategy, culture consulting, and branded content "" with clients, resulting in greater ROI for their businesses. Our global sales team has experienced immense growth over the last 12 months, and we're looking forward to having Peter join us on our continued journey to success.”

Clarke added: “I'm thrilled to be joining INVNT EMEA and their global sales team during this rapid phase of growth for the agency both in the region and around the world, as we enter a promising new era for the events industry. We're all aware of the power and potency of face–to–face experiences, and I'm looking forward to working with the company's creative minds to develop hyper–personalised hybrid and in–person event and marketing campaigns for brands and organisations in the region.”

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About INVNT
Founded in 2008 by Scott Cullather and Kristina McCoobery, INVNT uses the craft of live brand storytelling to create and produce live experiences that excite and unite physical and virtual audiences, globally. The company's "challenge everything' positioning statement helps clients including General Motors, Grant Thornton, Merck, PepsiCo and Samsung share their stories with every audience that matters. Part of [INVNT GROUP], THE GLOBAL BRANDSTORY PROJECT, INVNT's offices are strategically located in New York "" where its INVNT Higher Ed division is also based "" London, Sydney, Detroit, San Francisco, Washington D.C., Stockholm and Singapore. For more information visit www.invnt.com

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GLOBENEWSWIRE (Distribution ID 8238466)

INVNT Continues Commitment To EMEA-Based Clients with New Executive Creative Director

LONDON, UK, Jan. 05, 2021 (GLOBE NEWSWIRE) — INVNT. The global live brand storytelling agency today announces the appointment of Neil Mason to the role of Executive Creative Director, EMEA. Mason brings more than 20 years' experience to the role, over which he has led the creative output of experiential and integrated campaigns for brands including Nike, McLaren, Samsung, Google and Cisco.

Based in London, Mason joins from Identity Group where he was Executive Creative Director, and has held senior creative positions at agencies including George P. Johnson and Jack Morton Worldwide. Throughout the course of his career, he has managed and grown creative departments, elevated existing projects to achieve strategic business goals, and won new business across all sectors.

A judge of the internationally recognised D&AD Awards since 2018, guest lecturer at the Royal College of Art in London, and member of the board of governors at Ravensbourne University, Mason is not only passionate about his craft, but about educating and inspiring the next generation of creative talent.

Mason will report into Stephenson, and his first day is 5 January 2021.

Commenting on the appointment, Kristina McCoobery, CEO, INVNT said: “Our growth strategy has always been aligned with the ever–evolving needs of our clients, and the decision to expand INVNT's EMEA footprint is a direct result of the increased demand for our services here. Being a creative and strategic–led business, we recognised the need to recruit a leading creative for the region, so that we could continue to support clients in not just achieving but exceeding their campaign goals.”

Stephenson explained: “It was important we find an out–of–the–box thinking individual who embodies INVNT's challenger mentality in both their portfolio of work and ethos, and without a doubt, Neil ticks these boxes. An ideas guy through and through, at INVNT Neil will lean on his proven experience to devise unique concepts for virtual, hybrid and in–person experiences, across all mediums. While EMEA focused and based, he will also collaborate with our wider creative team on global campaigns which are localised in region. We're thrilled to have Neil spearheading the creative team!”

Mason added: “INVNT employees describe themselves as "wicked smart teenagers,' and I can see why. I've been blown away by the agency's ability to challenge themselves and their clients to push the boundaries and deliver great work at a time when in–person experiences haven't been possible. I'm honoured to now call myself a "wicked smart teenager'! I look forward to collaborating with the team and our clients to create experiences so unique and relevant, they cause brand messages to strike, stick and spread amongst their audiences, even at a time when the world around us is changing so rapidly.”

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About INVNT
Founded in 2008 by Scott Cullather and Kristina McCoobery, INVNT uses the craft of live brand storytelling to create and produce live experiences that excite and unite physical and virtual audiences, globally. The company's "challenge everything' positioning statement helps clients including General Motors, Grant Thornton, Merck, PepsiCo and Samsung share their stories with every audience that matters. Part of [INVNT GROUP], THE GLOBAL BRANDSTORY PROJECT, INVNT's offices are strategically located in New York, London, Sydney, Detroit, San Francisco, Washington D.C., Stockholm and Singapore. For more information visit www.invnt.com

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GLOBENEWSWIRE (Distribution ID 8120675)