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INVNT GROUP and MSM Boost Partnership and Marketing Service Offerings in Motorsports Industry with Strategic Leadership Appointment

New York, NY, May 02, 2024 (GLOBE NEWSWIRE) — Building on their successful partnership, INVNT GROUP and MSM (Media & Sport Management) enhance service offerings and commercial solutions tailored for talent and brands within the booming motorsports industry. 

INVNT GROUP, the global brand storytelling agency portfolio, was named Best Global Media Agency at the 2023 Automotive Marcomm Awards by Autocar, for groundbreaking campaigns with Lamborghini, Formula E, General Motors, Lotus, Rolls Royce and more. Over four decades, MSM has built standout relationships between brands, drivers, teams, and championships at the pinnacle of motorsport, including sponsorships, hospitality, and events.

The partnership brings the appointment of Roc Nation music and entertainment veteran, Luca Zanello, as SVP of Content Strategy at INVNT GROUP, fortifying the global suite of award–winning capabilities and integrated services within the motorsports including strategy, partnerships, experiential, digital, Web3, content, and culture. Zanello reports into Scott Cullather, President and CEO of INVNT GROUP, and CEO of INVNT.ATOM. 

“Motorsports have not only captured the global imagination but have accelerated the expansion of its cultural influence at unprecedented speed. Our evolving collaboration with MSM, and appointment of Luca, places us at the forefront, allowing us to deliver pioneering, bespoke solutions to the motorsports industry. We are committed to enhancing the connection between brands, talent, and partners with audiences worldwide through dynamic storytelling and groundbreaking experiences. Together, we are charging the future of motorsports, transcending the boundaries of the racetrack,” said Scott Cullather.

The partnership aims to deliver strategies within the motorsport domain, leveraging both INVNT GROUP and MSM’s deep rooted motorsports network and industry expertise. 

Enrico Zanarini, Founder and CEO of MSM, expressed: “This is more than a partnership expansion; it's how we redefine motorsport marketing. With MSM’s deep history in the motorsports industry, and INVNT GROUP's storytelling expertise, we are poised to deliver exciting and unexpected engagement programs that resonate deeply with fans and stakeholders alike.”

Luca Zanello, commenting on his new role, added, “Joining this dynamic team during a transformative era in motorsports is truly exhilarating. We are redefining the limits of motorsports engagement by introducing comprehensive programs that blend traditional approaches with cutting–edge digital and experiential strategies. Our goal is to unite and excite fans globally, offering them novel and captivating experiences that not only entertain but also deepen their connection to the sport.”

This strategic allegiance is a significant milestone in the evolution of motorsport marketing and the overall industry, promising next–generation strategies and enhanced engagement for clients, brands, partners, and audiences across the globe.

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ABOUT INVNT GROUP

INVNT GROUP™ represents a growing portfolio of complementary disciplines designed to help forward–thinking brands and organizations everywhere, impact the audiences that matter, anywhere.

Headed by President and CEO, Scott Cullather, INVNT GROUP amplifies globally with offices in New York (HQ), Sydney, London, Singapore, Dubai, San Francisco, Stockholm, Mumbai, Detroit, and Washington D.C.

The GROUP consists of the founding, live brand storytelling agency, INVNT; brand strategy & creative–led culture consultancy, Meaning; production studio & creative agency, HEVĒ; live events for colleges and universities, INVNT Higher Ed; digital innovation agency, INVNT.ATOM; creative multimedia experience studio, Hypnogram, and live entertainment production company, ITP Live. For more information visit: https://invntgroup.com/

 

ABOUT MSM

MSM is a leader in the world of motorsport and has been fostering standout relationships between brands, drivers, teams and championships for over 40 years.

The team specializes in individual and corporate management, offering clients their expertise across the marketing mix. MSM is active in sponsorship facilitation, commercial opportunity development and execution, client representation, tailored hospitality offerings, and managing bespoke events on and off track. Having spent four decades in the most innovative sporting environment, MSM has developed an approach that is tailor–made for partners to unlock their full potential.

MSM’s deep insight and unparalleled know–how enable their partners to connect with both new and existing audiences in an authentic way, while also delivering measurable commercial impact. For more information, https://msmgroup.com

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INVNT GROUP™ Presents Mad Dog Jones’ Newest NFT Collection 'Fallen Gravity': Cyberpunk Art and Star Songs Collide in collaboration with INVNT.ATOM™, Artemis Music Entertainment, and Nifty Gateway

New York, New York, April 03, 2024 (GLOBE NEWSWIRE) — In a collaboration powered by INVNT GROUP’s digital innovation and Web3 agency, INVNT.ATOM, artist Michah Dowbak, aka ‘Mad Dog Jones’ is set to drop his newest NFT collection, “Fallen Gravity”. The collection (available on Nifty Gateway) offers collectors unique opportunities to mint exclusive animated artworks, prints, and NFTs inspired by space and the mysteries of the cosmos; the artwork in one of the drops is embedded with unique Star Songs curated by Artemis Music Entertainment and will be sent into space along with a personalized message.

On his inspiration for the project, Mad Dog Jones comments, “Fallen Gravity is about drifting into the unknown. There’s a scientific mastery and human passion interwoven in the art, and music created from the cosmos which represent timeless wonder and dreams of discovery.”

The final phase, ‘Unknowable Dimensions’ will give 500 collectors the rare opportunity to mint a one–of–a–kind NFT that is embedded with its own unique Star Song capturing the music of a celestial spacescape. The Star Songs are created utilizing data sonification algorithms that convert astronomical images into audible music, mapping characteristics of the stars. Powered by Artemis Music Entertainment, the Star Songs integrated with the NFTs are generated from 500 telemetry coordinates over the lifetime of the International Space Station (ISS) orbiting the Earth, from its creation on December 6, 1998, through 2030, when it’s set to be decommissioned. The custom Star Songs are integrated with the NFTs to celebrate and honor the duration of the International Space Station’s journey.  

Each of the 500 NFTs will feature a unique and distinct snapshot of the sky, mapped to a specific time, location (longitude and latitude), and date of the ISS’s orbital position. Some images will showcase the sky from 1988 to the present year, 2024, capturing historical skies. Others will offer a forward–looking perspective, rendering what the sky will look like up to the expected decommission year, 2030. Additionally, upon minting the final phase, each collector will have the ability to submit a 50–character personalized message. The approved messages and digital assets will be transmitted through the Artemis Space Network by Mission Control spaceflight engineers where they are beamed to space, orbit around Earth aboard the ISS and beamed back down. Upon completion, collectors will receive a custom Flight Certificate that verifies the asset and personalized message has gone to space, and successfully orbited the planet.

“Fallen Gravity represents the endless possibilities in this new era of storytelling. From the dawn of time and through groundbreaking moments of innovation like the Apollo Program and cinematic experiences like ‘Interstellar’, the human spirit for space exploration has always been intertwined within the matrix of our technicolor society. We’re proud to launch this mission, brought to life with our brilliant collaborators and partners, Mad Dog Jones, Artemis Music Entertainment, and Nifty Gateway. With this once–in–a–lifetime multimedia experience, we weave a story of discovery through art, music, and technology, while offering Web3 and Blockchain enthusiasts, NFT communities, and global collectors a unique opportunity to mint a piece of history and send a message to space. This boundless convergence of art, technology, and creativity will propel the future of human possibility into unchartered and exciting frontiers.” says Scott Cullather, President & CEO of INVNT GROUP and CEO of INVNT.ATOM.

“The Fallen Gravity collection represents the essence of why we created Artemis Music – to inspire and enable artists to create new works through meaningful connections to space and the stars, celebrated through digital space missions that are accessible for anyone. Mad Dog Jones has done this beautifully by integrating Star Songs into his Fallen Gravity collection, while also honoring the legacy of the International Space Station – perhaps the most magnificent technical and socially unifying creation of humanity,” says Bob Richards, Co–Founder of Artemis Music Entertainment.

This collection will drop on April 3rd on the Main Stage of NFT NYC at the session, “Speaking with Extraterrestrials – NFTs in the galaxy” (session time at 1:55PM ET), where Scott Cullather (INVNT GROUP & INVNT.ATOM) will be joined by Mad Dog Jones, Space Entrepreneur and Co–Founder of (Artemis Music Entertainment) and Artemis Space Network, Bob Richards, and Senior Producer of (Nifty Gateway), Patrick Milgram. The group is set to have a candid conversation covering how storytelling is shaping the future of NFTs, the inspiration behind the work, and the roles that blockchain and Web3 can play in the exploration of new realms.

The NFT Collection will drop as follows:
Phase 1 ‘INVERTED DARK MATTER’ (Open Edition – $99USD) – 1x Animated Artwork + 1x Embroidered Mission Patch, available from Wed April 3 1.55PM ET – Tuesday 9 April 10AM ET

Phase 1.1 ‘DISTANT GALAXIES’ (Open Edition – for Mad Dog Jones Forever Mart Collection Holders only) – 1x Animated Artwork – limited 24 hours to redeem via Burn/Redeem on the Manifold App, available Monday April 8 12PM ET – Tuesday April 9 11.59ET. 

Phase 2 ‘INFINITE DEPTH’ (Limited Edition of 1000 Pieces – $349USD) – 1x Animated Artwork + 1x A2 HD Print, available for presale on Tuesday April 9 11AM EDT – 11.59AM EDT, available for general sale Tuesday April 9 12PM ET – Wednesday April 10 11.59AM ET

Phase 2 ‘UNKNOWABLE DIMENSIONS’ (Limited Edition of 500 Pieces – $749USD) – 1x Animated Artwork + 1x Unique Star Song + Space Flight Cert + Personal Message to Space, available for presale on Tuesday April 9 11AM EDT – 11.59AM EDT, available for general sale Tuesday April 9 12PM ET – Wednesday April 10 11.59AM ET

Fallen Gravity is now available at niftygateway.com/fallengravity.

ABOUT MAD DOG JONES (Michah Dowbak)
Michah Dowbak aka Mad Dog Jones is a multidisciplinary artist from Thunder Bay, Ontario, where he still resides. His works deftly interweave cyberpunk, dystopian imagery exploring themes of beauty, nature and technology. As a lover of the wilderness, which was ever present where he grew up, he brings a fresh thematic to the metropolitan aesthetic, done up in citrus and neon tones of technology somehow rendered as a space naturally human. Dowbak rose to fame in the world of crypto art with the recent success of his Crash + Burn series of NFT artworks as the 1:1 Replicator sold via Phillips NFT Marketplace and was a headliner in the first major NFT art exhibition at UCCA Center for Contemporary Art in Beijing. www.maddogjones.com/

ABOUT INVNT.GROUP™
[INVNT GROUP] THE GLOBAL BRANDSTORY PROJECT™ is a growing portfolio of complementary disciplines designed to help forward–thinking organizations everywhere, impact the audiences that matter, anywhere, with offices in New York, London, Sydney, Singapore, Dubai, San Francisco, Mumbai, Stockholm, Detroit, and Washington D.C. Led by President and CEO, Scott Cullather, [INVNT GROUP] was established as a growing evolution of the live global brand storytelling agency INVNT, with a vision to provide engaging, well–articulated, impactful brand stories across all platforms. The GROUP consists of: modern brand strategy firm, Folk Hero™; creative–led culture consultancy, Meaning; production studio & creative agency, HEVĒ™; events for colleges and universities, INVNT Higher Ed; digital innovation division, INVNT.ATOM™; creative multimedia experience studio, Hypnogram™; ITP Live (Any Venue Video, Thunder Audio, In Sync), portfolio of full–service production for live entertainment; and the original live global brand storytelling agency, INVNT. For more information visit www.invntgroup.com

ABOUT INVNT.ATOM™
INVNT.ATOM, part of [INVNT GROUP] THE GLOBAL BRANDSTORY PROJECT™, is an innovation and brand experience agency devoted to helping global brands chart a course, navigate, activate, and create new opportunities at the digital frontier of Web3. Headquartered in Singapore, the collective of strategists, marketers, creators, programmers, matchmakers, and thought leaders, turn strategies into stories and stories into experiences that engage communities on the global stage. For more information about INVNT.ATOM, visit: www.invntatom.com

ABOUT ARTEMIS MUSIC ENTERTAINMENT and ARTEMIS SPACE NETWORK™
Founded by space entrepreneur Bob Richards and musician Kristopher Houck, Artemis Music Entertainment is enabling a digital space economy for the arts by connecting creators, collectors, and communities to accessible, participatory, and meaningful space experiences. The Artemis Space Network, developed by Artemis Music Entertainment Inc., is a space–based commercial platform facilitating digital space missions that are accessible to anyone, anywhere. Artemis Music Entertainment has origins working with NASA to develop astronomically inspired music, art and entertainment initiatives supporting its Artemis Moon–Mars program and transmitted the first ever Web3 artwork and music to space and to the International Space Station to orbit the Earth on July 28th, 2021. www.artemismusicentertainment.com

ABOUT NIFTY GATEWAY™
Nifty Gateway is a leading platform revolutionizing the way digital art is bought, sold, and experienced. Backed by cutting–edge blockchain technology, Nifty Gateway offers a diverse range of digital art pieces, from collectible editions to immersive experiences, captivating a global audience of art enthusiasts and investors alike. www.niftygateway.com

Access Media Kit HERE

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GLOBENEWSWIRE (Distribution ID 9083836)

[INVNT GROUP]™ the Global Brand Storytelling Agency Portfolio, Expands to South Asia Opening Tenth Office in Mumbai, India

Mumbai, India, Jan. 10, 2024 (GLOBE NEWSWIRE) — [INVNT GROUP] The Global BrandStory Project™, announces its expansion into South Asia opening its tenth office across seven countries in Mumbai, India. The move aligns with the Group’s vertical and horizontal growth strategy, which supports the increasing demand for innovative brand storytelling in one of the fastest–growing markets including Tata Motors, Hitachi Vantara, Samsung, Amazon, Unilever, Sun Pharmaceutical, and more.

With a significant presence already established in key locations such as New York, London, Sydney, Singapore, Dubai, San Francisco, Detroit, Washington D.C, and Stockholm, the addition of Mumbai to [INVNT GROUP]'s global footprint marks another step in bolstering its services to both local and multinational clients.

“We are excited to extend our reach and expertise to South Asia, a region that is rapidly emerging as a hub for technological and marketing communications innovation. Establishing a base in Mumbai is not solely a strategic decision but also a response to our client's growing needs to engage and build wider and deeper communities. It reinforces our commitment to delivering impactful brand stories globally and locally, catering to the unique challenges and opportunities in the region. Our goal is to create unparalleled brand experiences that resonate deeply with local audiences and set new standards in creativity and strategic execution on the global stage. We’re also thrilled to welcome Laveesh Pandey, who joins our team with the perfect experience to drive the group’s expansion in the region,” said Scott Cullather, President & CEO of [INVNT GROUP], and CEO of INVNT.ATOM.

Laveesh Pandey has been appointed Managing Director of [INVNT GROUP] South Asia, reporting into Scott Cullather and Kristina McCoobery, INVNT CEO and [INVNT GROUP], COO. Pandey, previously Chief Operating Officer at Starlight Gaming, joins the global agency with over two decades of experience in the Media & Entertainment industry. Having held key positions at MindShare, Reliance Entertainment, Zapak Digital Entertainment and Clockwork Events, Pandey brings a deep knowledge of technology, gaming, experiential marketing, and advertising, with his award–winning leadership powering transformative B2B and B2C brand experiences. 

“I am elated to lead [INVNT GROUP]’s expansion into South Asia, particularly in the dynamic and crowded Indian market. Brands in this region are eager for innovative ways to stand out, and we are here to deliver a blend of global best practices with deep local insights. In a world that is rapidly evolving, our focus is on connecting brands with their most important communities and audiences in meaningful, authentic, and engaging ways. With [INVNT GROUP]’s diverse capabilities, we are set to redefine brand storytelling in the vibrant South Asian market, creating real impact through the next great era of brand engagement in this region,” said Laveesh Pandey, Managing Director of [INVNT GROUP] South Asia.

INVNT™ also welcomes Abhishek Pandey as Producer (previously Senior Manager of Operations & Client Relations at MidasNext Media), and Varun Parashar as Manager of Account Services (previously Marketing & Community Lead at Starlight Gaming).

With this expansion, [INVNT GROUP] continues to uphold its vision of engaging audiences everywhere by crafting compelling and impactful brand stories across all platforms.

For more information, please visit [INVNT GROUP].

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ABOUT [INVNT GROUP]
[INVNT GROUP] THE GLOBAL BRANDSTORY PROJECT™ is a growing portfolio of complementary disciplines designed to help forward–thinking organizations everywhere, impact the audiences that matter, anywhere, with offices in New York, London, Sydney, Singapore, Dubai, San Francisco, Mumbai, Stockholm, Detroit, and Washington D.C. Led by President and CEO, Scott Cullather, [INVNT GROUP]™ was established as a growing evolution of the live global brand storytelling agency INVNT™, with a vision to provide engaging, well–articulated, impactful brand stories across all platforms. 

The GROUP consists of: modern brand strategy firm, Folk Hero™; creative–led culture consultancy, Meaning; production studio & creative agency, HEVĒ™; events for colleges and universities, INVNT Higher Ed; digital innovation division, INVNT.ATOM™; creative multimedia experience studio, Hypnogram™; ITP Live (Any Venue Video, Thunder Audio, In Sync), portfolio of full–service production for live entertainment; and the original live global brand storytelling agency, INVNT.

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GLOBENEWSWIRE (Distribution ID 9015785)

[INVNT GROUP]™, the Global Brand Storytelling and Marketing Agency Portfolio, Marks a New Era in Global Expansion with Significant Advances in United Arab Emirates (UAE)

Dubai, United Arab Emirates, Dec. 20, 2023 (GLOBE NEWSWIRE) — [INVNT GROUP] THE GLOBAL BRANDSTORY PROJECT™ strengthens its commitment to EMEA and the UAE, growing it’s local Dubai team and full–service, integrated, strategic, and experiential marketing services to partners and clients including PepsiCo (Aquafina, Gatorade, Lay’s, Rockstar Energy), Audi, COP28, Emirates Airline, and more.

The group represents a growing portfolio of complementary disciplines designed to help forward–thinking challenger brands everywhere, impact the audiences that matter, both globally and locally. 

[INVNT GROUP] established its presence in the UAE with the architecting of three interactive, award–winning PepsiCo pavilions at Expo 2020 Dubai (2021), which featured activations with hall–of–fame athletes Lionel Messi, Serena Williams, and Usain Bolt, welcoming over 24 Million people across 6 months. The success of the global gathering led to the INVNT–produced launch event of PepsiCo’s Rockstar Energy, a market–first in the region, setting the stage for a series of milestone campaigns and projects including: COP28 in Dubai, Audi’s Investor Gala at the Geneva International Motorshow in Qatar, and the Emirates Airline debut of their industry first, immersive experience employee training platform, MIRA, at the Dubai Air Show. 

For COP28, INVNT designed, produced, and project managed a series of activations, seamlessly integrating the traditionally separate Blue and Green Zones into a comprehensive experience at the repurposed Expo city site, accommodating for a daily crowd of 70,000 attendees.  

INVNT’s activations at COP28 included:

  • The “Tree of Life”: A world–first, interactive, Artificial Intelligence powered digital art installation and contemporary symbol of environmental sustainability, educating attendees about the key themes and topics of COP28. The AI–generative art experience allowed for individuals to pledge commitment to global environmental sustainability.
  • The Stella McCartney Marketplace: An experience spotlighting product displays and information on the LVMH brand's unwavering commitment to sustainability and conscious luxury movement.
  • One World One Humanity: A large–scale interactive entertainment performance using human–driven, larger–than–life characters to deliver a narrative inspired by COP28's central message: “UNITE. ACT. DELIVER”, while celebrating our planetary connection through a unified lens.
  • The CNN x United Nations Foundation Exhibition: An educational immersive experience focusing on the climate crisis's impact on gender inequality, displaying powerful film and imagery captured by Global South female photojournalists.
  • “Energy for Health” Activation (collaboration between the World Health Organization, Selco Foundation, and UNICEF): An immersive educational experience highlighting the importance of solar energy in delivering medical services to remote regions, showcased through compelling films and innovative technical solutions. 

“Our investment across global geographies and the rapidly expanding UAE market, has endowed us with a specialized expertise, where innovative storytelling and technological mastery are not just aspirations but realities. Through projects like COP28, Expo 2020 Dubai, Emirates' MIRA and others, our global team has immersed itself in the vibrant UAE ecosystem, where technology serves a cornerstone of society – reshaping our social fabric and global economy. We are not mere participants in this transformative era; we are leading the storytelling narratives, that elevate and define brands throughout the region and beyond, on the global stage. Through our commitments to impact driven marketing and audience engagement, we continue to deliver world class experiences, cultivating new strategic partnerships, and offering unparalleled value to our clients, partners, and stakeholders. Our mission is to weave a panoply of global communities, guided by the vision that creativity and technology are the lodestars of our collective future,” said Scott Cullather, President & CEO of [INVNT GROUP] and CEO of INVNT.ATOM.

The group has also grown its local partnerships and teams across various business units including INVNT™ the live brand storytelling agency, and INVNT.ATOM™, the digital innovation and Web3 agency based in Singapore. INVNT.ATOM recently launched BZAR™, the group’s patent–pending, self–funded, content–led immersive digital platform, built exclusively for brands and fans.

INVNT.ATOM – in partnership with AWS (Amazon Web Services) and other tech partners – powered the Dubai Airshow debut of Emirates Airlines’ immersive employee experience platform ‘MIRA’, which uses extended reality (iXR) to train new joiners and will revolutionize employee training. VR offers realistic simulations, providing hands–on experience without the physical constraints, enhancing how skills are taught and learned through greater consistency of message, increased engagement, and retention, while offering safe and scalable training environments redefining the future of employee learning. 

“In today's rapidly evolving global landscape, our focus across the group is squarely on engaging both global and local audiences through immersive brand storytelling. We're not just expanding our reach in the UAE and world at large, we're redefining frontiers of engagement by creating experiences that resonate universally while honoring local narratives and cultures; inspiring new dialogues, fostering connection, and pioneering alongside brands looking to reach new plateaus of audience engagement. We are committed to pushing the boundaries of what's possible, challenging everything, and leveraging the power of next–generation creativity and technology to build bridges between diverse communities and creating a truly global impact,” said Kristina McCoobery, CEO of INVNT and COO of [INVNT GROUP].

At the Geneva International Motorshow, INVNT partnered with Audi to produce the Investors Gala and Dealer Event in the National Museum of Doha (Qatar), unveiling the future of automotive innovation, and showcasing the company’s 2024 advancement strategy in the UAE and beyond.

“We are committed to deepening our connections and partnerships with brands, organizations, and the local UAE community. Our team blends global vision with local insights and tactics, ensuring our initiatives resonate meaningfully in the region. This approach allows us to contribute positively to the region's growth while embracing and learning from its technological ethos and rich cultural heritage,” said Farah Hindiyeh, Managing Director of INVNT Dubai. 

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ABOUT [INVNT GROUP]
[INVNT GROUP] THE GLOBAL BRANDSTORY PROJECT™ is a growing portfolio of complementary disciplines designed to help forward–thinking organizations everywhere, impact the audiences that matter, anywhere, with offices in New York, London, Sydney, Singapore, Dubai, San Francisco, Mumbai , Stockholm, Detroit, and Washington D.C. Led by President and CEO, Scott Cullather, [INVNT GROUP]™ was established as a growing evolution of the live global brand storytelling agency INVNT™, with a vision to provide engaging, well–articulated, impactful brand stories across all platforms. 

The GROUP consists of: modern brand strategy firm, Folk Hero™; creative–led culture consultancy, Meaning; production studio & creative agency, HEVĒ™; events for colleges and universities, INVNT Higher Ed; digital innovation division, INVNT.ATOM™; creative multimedia experience studio, Hypnogram™; ITP Live (Any Venue Video, Thunder Audio, In Sync), portfolio of full–service production for live entertainment; and the original live global brand storytelling agency, INVNT.

For more information visit www.invntgroup.com

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GLOBENEWSWIRE (Distribution ID 9008009)

[INVNT GROUP]™ achieves record global growth, accelerating history-making brand campaigns, strategic partnerships, and humanitarian work.

New York, NY, May 11, 2023 (GLOBE NEWSWIRE) — [INVNT GROUP] THE GLOBAL BRANDSTORY PROJECT and leading agency portfolio of complementary brand storytelling disciplines, continues its explosive growth trajectory and worldwide expansion, reporting a top line revenue of $142 Million in 2022, up over 132% year–over–year (YOY).

Led by Scott Cullather, President & CEO of [INVNT GROUP] and CEO of INVNT.ATOM, the group represents a growing portfolio of innovative complementary disciplines designed to help forward–thinking brands everywhere, impact the audiences that matter, anywhere.

Operating across 9 offices in 6 countries and counting on over 270 employees globally, the full–service group leads clients including Lamborghini, AWS, PepsiCo, Samsung, General Motors, Spotify, Merck, Meta, Dick's Sporting Goods, Pfizer, SHRM and Netflix. Attributing its explosive growth to a unique formula of engagement–driven brand campaigns, production of disruptive events and experiences, launch of new vertical business units, strategic partnerships and acquisitions, and pro bono humanitarian initiatives.

Since 2008 [INVNT GROUP] has thoughtfully expanded its global service offerings through the launch of new divisions and initiatives: INVNT.ATOM the digital innovation and Web3 agency based in Singapore; Hypnogram the boutique OOH–focused creative multimedia studio; INVNT Higher Ed, events designed for colleges and universities; and BZAR the group's proprietary, self–funded, decentralized content led metaverse; established as a marketplace for physical and digital transactions, NFTs, entertainment, social and gaming experiences.

The GROUP also bet big on live, with the newly formed ITP LIVE, strategically acquiring full–service production companies including: InSync Production Services Inc., Thunder Audio, Morpheus Lights, and Any Venue Video. For over 25 years, these production companies have supported the design and execution of experiential and live entertainment programs for many of the largest corporations, trade associations, sports franchises, governmental agencies (including the White House), and musical artists: Bruce Springsteen, Snoop Dog, Lady Gaga, Lionel Richie, Billy Joel, Diana Ross, Metallica, Post Malone, Tyler Perry and more.

Prior to adding these offerings the group consisted of founding agencies including: modern brand strategy firm Folk Hero; creative–led culture consultancy, Meaning; production studio & digital creative agency, HEV'; and the original live brand storytelling agency, INVNT.

"Our growing global mission and our Group are powered by the future of BrandStory, engagement, and community. Working with many of the most dynamic brands and organizations across a multiverse of industries – each influencing their markets, audiences, the environment, and our collective society. We pride ourselves on being a big, small agency defined by a tapestry of creativity, innovation, diverse perspectives, and disciplines. Above all, we believe in doing great work, and work that does great things," Scott Cullather, President & CEO of [INVNT GROUP] and CEO of INVNT.ATOM.

Named best–in–class for Marketing on Inc.'s Best in Business list, [INVNT GROUP] has delivered award–winning campaigns for a diverse roster of global brand partners and pro bono humanitarian causes, leading across creative, strategy, design, production, content, and marketing communications, including:

  • Back–to–back Lamborghini Campaigns: Launched the world's first 1:1 NFT supercar auction attached to the last physical Lamborghini Aventador Ultimae Coup, in collaboration with Steve Aoki, Krista Kim, and RM Sotheby's. INVNT.ATOM led the campaign, and HEV' designed and produced digital content, along with Hypnogram. This collaboration generated 587 Million social media impressions, with the auction closing at $1.6 Million USD "" landing it in the top 10 brand new Lamborghinis ever sold at auction. On the heels of that campaign, INVNT.ATOM launched Lamborghini's 60th anniversary celebration with "The Epic Road Trip' an 8–month long NFT drop campaign. Collectively, the two campaigns garnered 1.8 Billion global media impressions.

  • Multiple Samsung Launches: In partnership with Cheil Worldwide, INVNT produced a takeover of Times Square (New York) and Piccadilly Square (London), featuring an exclusive world–premiere music video by K–pop group, BTS, followed by a 3–week local, interactive, and experiential popup in each city. The overall experience welcomed over 200,000 visitors across New York and London. Additionally, INVNT delivered Samsung's Developer Conference (SDC) in San Francisco, and produced the most recent marquee Samsung Galaxy Unpacked event, back as an in–person live event after a 3–year hiatus.

  • General Motors: After producing GM's CES 2022 Keynote, featuring Chair and CEO, Mary Barra, INVNT led the "Factory Zero' launch, GM's first all–electric vehicle facility in Detroit. U.S. President Joe Biden toured the facility and delivered a keynote to the press tied to his administration's sustainability and worker policy plans. GM commemorated the milestone by ringing the NYSE bell directly from the production floor within the facility, alongside local unions, and the GM community.

  • Launching A New Era for Vanderbilt University: INVNT Higher Ed partnered with Vanderbilt University to celebrate its past and share bold visions for its future with a series of strategic engagements throughout 2021, 2022, and 2023. Producing a weekend of ceremonies and celebrations to mark the Investiture of Vanderbilt's 9th Chancellor, Daniel Diermeier, in 2022, followed by kicking off the university's 150th anniversary in 2023 with live events and a signature interactive online experience for Vanderbilt's global community. INVNT produced The Clinton Global Initiative University, hosted by Vanderbilt in March of 2023, and then launched Vanderbilt's ambitious "Dare to Grow" campaign in April "" a $3.2 Billion effort to strengthen the university for the future.

  • Circles.Life "Be the Main Character' Campaign: INVNT broke ground introducing Australia's first–ever 3D, metaverse, out–of–home billboard merging technology and data; turning influencers and consumers into avatars to deliver messages of connection and humanity.

  • PepsiCo Expo 2020 Dubai: INVNT designed and built three one–of–a–kind, interactive, and educational pavilions at Expo 2020 Dubai. Each pavilion was designed around core Expo themes of Mobility (The Bolt: Gatorade), Sustainability (The Drop: Aquafina), and Opportunity (The Plus: Pepsi Black + Lays). Open for 6 months, welcoming over 24 Million people physically and 50 Million virtually, the brand experience generated 246 Million global media impressions.

  • Captain Morgan x NFL "Fan of Year' Campaign: HEV' partnered with Sports Illustrated to celebrate the 2023 Super Bowl LVII, putting Captain Morgan at the center of the NFL universe through a strategic digital content launch featuring former New York Giants wide receiver Victor Cruz. HEV' created talent–led hype videos, a web hub, and social content to incentive dedicated fans to submit their own content, which resulted in 32 Fan of the Year (FOTY) winners (one representing each team) – positioning Captain Morgan at the center of the NFL conversation and social matrix. The winners were featured on the Caption Morgan FOTY web hub on SI.com, as a faux SI print cover providing a few dynamic and fun facts on each of the 32 winners. The campaign garnered over 432K Owned Organic Social Impressions, 700 media placements, totaling 4.5 Billion in earned global media impressions.

  • Intimissimi: Folk Hero developed and reimagined the company's BrandStory, ultimately leading to the launch of INTIMISSIMI's new global platform and campaign 'The Art of Italian Lingerie', featuring Heidi Klum and Lena Klum.

  • One Plus: Hypnogram was commissioned by OnePlus to create anamorphic video illusions on 3 different 3D billboards to promote the latest OnePlus flagship mobile device, Ovaltine across Kuala Lumpur, Bangkok, and NYC. Hypnogram strategized to create a viral and shareable experience, something that had never done before with the "Naked Eye 3D' billboard format. The NYC (Times Square) OnePlus billboard garnered over 538K overall impressions.

  • AESPA X Blake Kathryn NFT Collection: Aespa, the globally acclaimed female K–Pop group (and the first group in the metaverse with matching avatars) joined forces with visual and digital artist Blake Kathryn and INVNT.ATOM, to launch an exclusive NFT collection via Sotheby's. The AEGirls collection marked the world's first collaboration between a K–pop group and a global NFT artist.

Some of [INVNT GROUP]'s mission–focused Pro Bono work:

  • Championing "Freedom for All' with Dr. Opal Lee the grandmother of Juneteenth "" campaigning and delivering over 2 Million signatures to the White House, resulting in the historic federal passing of Juneteenth as a national holiday in the U.S., as well as talent representation with Creative Artists Agency (CAA), a Nobel Peace Prize nomination, and strategic partnerships w/ Adidas, Smithsonian, NBC, Sephora, and more.

  • Alongside United Talent Agency (UTA), [INVNT GROUP] hosted the "Ukraine Solidarity to Action' fundraising event by BlueCheck Ukraine, a humanitarian aid initiative co–founded by actor/director Liev Schreiber and UTA co–founder and CEO of Doctors Without Borders – USA executive director and BlueCheck Ukraine co–founder, Jason Cone. The event raised more than $250,000, with funds going directly towards supporting local Ukrainian NGOs and grassroots organizations providing on–the–ground humanitarian assistance to civilians severely impacted by the war.

  • [INVNT GROUP] partnered with Sunflower Network, a non–profit organization focused on providing direct and essential aid to Ukrainians in need, to present the Sonya exhibition on an online New York City pop–up charity art gallery and fundraising space exhibiting the work of Ukrainian artists and fundraising towards direct aid to Ukraine. The exhibit brought in over $200,000 in fundraising aid.

  • In partnership with the Deep Creek Lions Club, who since 1973 has been providing visually impaired youth with the opportunity to learn to downhill ski through the Blind Skiers Program, [INVNT GROUP] powered a fundraising gala highlighting achievements of program volunteers and participants, recruiting new members, and raising funds to grow the program into the future.

  • The Drum and [INVNT GROUP] hosted the second annual fundraiser of the traditional Scottish celebration raising funds for Brixton Finishing School in support of expanding diversity in our experiential, creative, and events industry for marginalized communities across all identities – raising over 18,500 for the effort.

"[INVNT GROUP]'s growth is a testament to not only our spectacular global team, but also the impact of our clients, partners, and causes. Since founding the GROUP's original live brand storytelling business INVNT, we've helped industry leaders and organizations around the world activate at emerging frontiers of engagement – launching in new markets and connecting them to their most relevant audiences. Our geographic expansion around the world grants us unique operational opportunities to reach and build communities at scale, in more direct and creative ways," Kristina McCoobery, CEO of INVNT and COO of [INVNT GROUP].

[INVNT GROUP] announced strategic business partnerships with MSM, the global talent and motorsport agency, and Trident3, the Web3 platform onboarding brands into the world of Web3, the metaverse, and NFTs. The partnerships aim to offer best–in–class marketing and commercial solutions across respective industries. HEV', also announced a client partnership with SHRM (Society of Human Resource Management), the largest HR organization in the world, with HEV' as agency of record, leading SHRM's brand messaging, creative design, and digital marketing strategies globally as the Human Resources organization celebrates its 75th Anniversary.

"Our business model is rooted in investment–worthy experiential moments that create brand growth, build community, engagement, and drive revenue. We're thrilled with [INVNT GROUP]'s trajectory as we continue broadening our business and partnership plans, cultivating the future of the experiential industry globally. Through ongoing strategic organic growth and acquisitions, we continue to provide more juice from the squeeze for our clients, key stakeholders, team members, and shareholders," Wolf Karbe, CFO of [INVNT GROUP].

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ABOUT [INVNT GROUP]

[INVNT GROUP] was established as an evolution of the founding global live brand storytelling agency INVNT in 2008, with a vision to provide consistent, meaningful, well–articulated BrandStory across all platforms. With offices in New York, Sydney, London, Singapore, Dubai, San Francisco, Stockholm, Detroit, and Washington D.C.; headed by President and CEO, Scott Cullather, [INVNT GROUP], THE GLOBAL BRANDSTORY PROJECT represents a growing portfolio of complementary disciplines designed to help forward–thinking organizations everywhere, impact the audiences that matter, anywhere. The GROUP consists of modern brand strategy firm, Folk Hero; creative–led culture consultancy, Meaning; production studio & creative agency, HEV'; events for colleges and universities, INVNT Higher Ed; digital innovation division, INVNT.ATOM; creative multimedia experience studio, Hypnogram; and the original live brand storytelling agency, INVNT. For more information visit www.invntgroup.com

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[INVNT GROUP]™ and MSM Form Strategic Partnership to Enhance Global Marketing Power of Talent and Brands across Motorsport Industry

New York, NY, April 11, 2023 (GLOBE NEWSWIRE) — [INVNT GROUP] THE GLOBAL BRANDSTORY PROJECT and MSM, the global talent and motorsport agency announce a strategic business partnership offering best–in–class marketing and commercial solutions for talent, brands, and events across motorsports, entertainment and beyond.

With over 40 years of experience and a proven track record of building standout relationships between brands, drivers, teams, and championships at the pinnacle of motorsport, MSM has developed an approach that is tailor–made for clients to unlock their full potential across sponsorship, hospitality, and bespoke events.

MSM specializes in identifying, nurturing, and supporting partnerships for brands and racing talent, providing lifelong value across every facet of the motorsport industry.

Led by Scott Cullather, CEO of INVNT.ATOM and President and CEO of [INVNT GROUP], the GROUP represents a growing portfolio of complementary disciplines designed to help forward thinking brands everywhere, impact the audiences that matter, anywhere, including Lamborghini, Samsung, General Motors, Meta, PepsiCo, Rolls Royce and more. [INVNT GROUP] was recently named Best Global Media Agency by Autocar for the 2023 Automotive Marcomm Awards.

[INVNT GROUP] consists of modern brand strategy firm, Folk Hero; creative–led culture consultancy, Meaning; production studio & creative agency, HEV'; events and experiences for colleges and universities, INVNT Higher Ed; digital innovation and Web3 division, INVNT.ATOM; Hypnogram, the creative multimedia experience studio; and INVNT, the original Challenge Everything live brand storytelling agency.

"Our partnership with MSM is driven by our commitment to innovation–led brand storytelling across industries including automotive and motorsports, which continue to push culture forward. The MSM team brings a dynamic and historied expertise of the motorsport and entertainment sector. Our global [INVNT GROUP] team strategically leads brands and organizations towards the next frontiers of engagement and community building, activating impactful campaigns at scale. We're excited to explore the boundless possibilities of this partnership, providing access to and opportunities with world–class experiences and brands," said Scott Cullather, President & CEO of [INVNT GROUP] and CEO of INVNT.ATOM.

MSM take pride in their longstanding association with the prestigious SCUDERIA FERRARI, the most successful and the most legendary motorsport brand globally, as well as their role as a certified introducer for several teams across Formula 1, the FIA World Endurance Championship and MotoGP, granting unique access to next–level commercial opportunities with each brand.

Racing talent currently managed by MSM includes Ferrari stars Giancarlo FISICHELLA, Antonio FUOCO and Antonio GIOVINAZZI. Team partners also include AF CORSE, a leader in the world of Hypercar and GT racing with Ferrari."

“We are thrilled to partner with [INVNT GROUP] and fuse our expertise in motorsport with their innovative portfolio of disciplines, fueling our brand storytelling capabilities across strategy, culture, experiential, digital, and Web3. Combined with the group's geographic spread across the world – which sync seamlessly with our key regional markets – this collaboration will undoubtedly strengthen our position as the go–to agency for all things motorsport, and we look forward to delivering even greater value and success for our clients,” noted Enrico Zanarini, Founder and CEO of MSM.

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ABOUT [INVNT GROUP]

[INVNT GROUP] was established as an evolution of the founding global live brand storytelling agency INVNT in 2008, with a vision to provide consistent, meaningful, well–articulated BrandStory across all platforms.

With offices in New York, Sydney, London, Singapore, Dubai, San Francisco, Stockholm, Detroit, and Washington D.C.; headed by President and CEO, Scott Cullather, [INVNT GROUP], THE GLOBAL BRANDSTORY PROJECT represents a growing portfolio of complementary disciplines designed to help forward–thinking organizations everywhere, impact the audiences that matter, anywhere.

The GROUP consists of modern brand strategy firm, Folk Hero; creative–led culture consultancy, Meaning; production studio & creative agency, HEV'; events for colleges and universities, INVNT Higher Ed; digital innovation division, INVNT.ATOM; creative multimedia experience studio, Hypnogram; and the original live brand storytelling agency, INVNT.

For more information visit: https://invntgroup.com/

ABOUT MSM

MSM is a leader in the world of motorsport and has been fostering standout relationships between brands, drivers, teams and championships for over 40 years.

The team specialises in individual and corporate management, offering clients their expertise across the marketing mix. MSM is active in sponsorship facilitation, commercial opportunity development and execution, client representation, tailored hospitality offerings, and managing bespoke events on and off track.

Having spent four decades in the most innovative sporting environment, MSM has developed an approach that is tailor–made for partners to unlock their full potential.

MSM's deep insight and unparalleled know–how enable their partners to connect with both new and existing audiences in an authentic way, while also delivering measurable commercial impact.

For more information, https://msmgroup.com

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[INVNT GROUP]™ Expands Global BrandStory Project Launches Hypnogram™ – The Creative Multimedia Studio

New York, NY, Sept. 29, 2022 (GLOBE NEWSWIRE) — [INVNT GROUP] THE GLOBAL BRANDSTORY PROJECT, expands experiential storytelling capabilities launching Hypnogram, a creative global boutique and studio focused on multimedia experiences that span the physical and digital world.

Hypnogram supports brands and organizations by translating ideas and messages into unimagined experiential multi–sensory moments through motion design, tech/art installations, augmented reality, virtual reality, and mixed reality, across public and private spaces, including live shows and product launches, conferences and B2B events, festivals, public spaces, performance arts, hospitality, and the metaverse.

[INVNT GROUP] represents a growing portfolio of complementary disciplines designed to help forward thinking brands everywhere, impact the audiences that matter anywhere. The GROUP consists of modern brand strategy firm, Folk Hero; creative–led culture consultancy, Meaning; production studio & creative agency, HEV'; events for colleges and universities, INVNT Higher Ed; digital innovation division, INVNT.ATOM; the original live brand storytelling agency, INVNT; and now, Hypnogram, the creative multimedia studio.

"Innovative storytelling is in our DNA. This multimedia studio led by CEO Pavel Popov, the visionary ex–managing partner at Radugadesign USA and Radugadesign China, deepens our global expansion strategy, augments our core capabilities, and offers clients end–to–end creative solutions that drive audience engagement through immersive, next–generation multimedia experiences and events," said INVNT CEO and [INVNT GROUP] COO, Kristina McCoobery.

"We live in an amazing time when digital and physical world are blending. Multimedia designers across the globe are pushing the boundaries of visual art, transforming events and installations into unforgettable experiences and cultural landmarks. Our mission is to become an industry–leading agency in multimedia design. When we combine what hypnogram brings to the table with the incredible, diverse capabilities of [INVNT GROUP], we are able to create added value for our partners around the world", said Pavel Popov, CEO of Hypnogram.

Hypnogram is based in the U.S., operates globally, and is actively developing the China market, recently launching two 3D billboard projects commissioned by Vivo, a multinational technology company, and of the one of the leading smartphone manufacturers in China.

Rooted at the nexus of experiential marketing, art/design and technological innovation, [INVNT GROUP]'s addition of Hypnogram enhances the group's ability to imagine and fulfill creative, immersive, multimedia spectacles that change the relationship between brands and those who come into contact with them.

Paul Blurton, Chief Creative Officer of [INVNT GROUP], who leads [INVNT GROUP] creative teams globally and across disciplines, will guide Hypnogram's growth, through a combination of new clients and projects, and integration with other businesses within The GROUP.

Paul adds, “Multimedia content, design and application is an essential component of the work we do for our clients; it has been a part of our world for years, and continues to play an ever–increasing role, as brands seek those unforgettable, visually stunning "wow moments" that communicate their story in previously unimagined ways. In Pavel, we have brought a trusted partner into the business, who brings with him an unrivalled global network of creators, artists, designers, animators, programmers and technicians that enable us to bring to life almost anything we can dream up. It's a natural and additive extension of our commitment to being the best brand storytellers in the world."

For more information on Hypnogram visit: http://hypnogram.com/

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Automobili Lamborghini's NFT journey continues countdown to the eight-month “The Epic Road Trip” program releasing new Lamborghini NFTs to collect

New York, NY, Aug. 05, 2022 (GLOBE NEWSWIRE) — Following its two successful NFT projects to date, Automobili Lamborghini, in collaboration with NFT PRO and INVNT.ATOM, has commenced a virtual journey that starts from the Moon, crosses Space and continues in iconic locations across the world.

In this new adventure, Lamborghini super sports cars will be the unmissable protagonists of places that the traveler can visit and discover, collecting new NFTs every month for eight months until March 2023. The collection consists of four NFTs released each month for 4 days consecutively and will be available to purchase for 24 hours only. The fourth NFT will be available in a limited edition of just 63 units. At the very end of the campaign, only those who have acquired all the monthly NFTs issued "" either the three regular NFTs or three regular plus the limited edition – will receive a special NFT.

To reward loyalty during the campaign, other exclusive surprises will be communicated, including a digital artwork by the Lamborghini Centro Stile produced for “The Epic Road Trip” campaign, for those who purchase two complete monthly collections. For those who have completed the first four months acquisitions there will be the opportunity to participate in a special tour of the Sant'Agata Bolognese's Headquarters.

“Since 1963, the year of its foundation, Automobili Lamborghini has always led from the front, demonstrating this with its super sports cars that continue to be the protagonists in dreams of children and adults all over the world. Entering the virtual world of modern collecting with NFTs is the natural translation and evolution of that dream,” said Christian Mastro, Marketing Director of Automobili Lamborghini. "NFTs are the new, unconventional and exclusive proposition, paving the way for a new form of expression for the younger generations."

“Lamborghini loyalists and cryptocurrency fans will be amazed by this next series of drops that culminate in a very special reveal next March,” said Christian Ferri, CEO of NFT PRO, Lamborghini's launch partner and expert in engagement with consumers of Web3. "We are thrilled to continue our partnership with Lamborghini by offering this truly exclusive NFT collection."

INVNT.ATOM the global digital innovation division of [INVNT GROUP]; led the creative, strategy, design, content, and marketing communications.

"Our previous collaboration with Lamborghini – auctioning off a 1:1 NFT attached to the last physical Aventador Coup super sportscar "" was a testament to how impactful storytelling at the digital frontier cultivates community and consumer engagement. We're honored to grow our relationship with Lamborghini and to be partnering with NFT PRO to celebrate innovation and Lamborghini's 1963 heritage," said Scott Cullather, President, and CEO of [INVNT GROUP].

The first series of four NFTs will be released starting from 8 August 2022 on the website nft.lamborghini.com.

Photos and videos: media.lamborghini.com

Information on Automobili Lamborghini: www.lamborghini.com

Media Kit: (High res imagery & bios).

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About INVNT.ATOM

INVNT.ATOM, part of [INVNT GROUP] THE GLOBAL BRANDSTORY PROJECT, is an innovation and brand experience agency devoted to helping global brands chart a course, navigate, activate, and create new opportunities at the digital frontier of Web3. Based in Singapore, the collective of strategists, marketers, creators, programmers, matchmakers, and thought leaders, turn strategies into stories and stories into experiences, that engage communities on the global stage. For more information about INVNT.ATOM, visit: www.invntatom.com

About [INVNT GROUP]

[INVNT GROUP] was established as an evolution of the founding global live brand storytelling agency INVNT. Led by President and CEO, Scott Cullather, [INVNT GROUP], THE GLOBAL BRANDSTORY PROJECT represents a portfolio of disciplines designed to help forward–thinking organizations innovate and impact audiences everywhere. The GROUP consists of modern brand strategy firm, Folk Hero; creative–led culture consultancy, Meaning; production studio & creative agency, HEV'; events for colleges and universities, INVNT Higher Ed; digital innovation division, INVNT.ATOM; creative multimedia studio, Hypnogram; and the original live brand storytelling agency, INVNT. For more information about INVNT.ATOM, visit: www.invntgroup.com

About NFT PRO

NFT PRO is a white –label NFT solution for enterprises, helping brands strategize, create, and sell NFT's to customers, fans, and collectors. Their proprietary methodology and software take the guesswork from setting up and executing an NFT strategy and ensure consistent results and brand safety for every campaign. NFT PRO simplifies creating and executing NFT campaigns that are both effective and on–brand. For more information about NFT PRO, visit: www.web3pro.com

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[INVNT GROUP] The Global BrandStory Project® Drives Web3 Innovation in World-First Collaboration with Lamborghini, Steve Aoki, Krista Kim, and RM Sotheby’s

New York, NY, May 09, 2022 (GLOBE NEWSWIRE) — [INVNT GROUP] The Global BrandStory Project, in collaboration with Lamborghini, leading metaverse artist Krista Kim, 2x Grammy–nominated artist Steve Aoki, and the historied collector car auction house, RM Sotheby's, sold the world's first supercar 1:1 NFT connected to the last physical production supercar Lamborghini Aventador Ultimae Coup ever produced. Leading brands and organizations into the future of Web3, [INVNT GROUP] curated the strategic partnership and developed, designed, and produced the "Lamborghini Ultimate' campaign globally.

Achieving 562MM+ Global Media Reach Impressions and 4.65MM+ Social Media Impressions, the exposure resulted in a closing auction bid of $1.6MM "" over 3x the standard suggested retail of a Lamborghini Aventador Coup "" making it one of the 10 most expensive brand new Lamborghini's ever sold at auction.

To achieve these results, [INVNT GROUP], led by President and CEO Scott Cullather, leveraged the skills and services of its digital innovation division, INVNT.ATOM, its digital content studio, HEV', and team members across four of its nine offices, around the globe.

Committed to brand storytelling and boundless innovation, driven by strategy, design, and technology, The GROUP recently announced its expanding global presence through the Web3–focused digital innovation division, INVNT.ATOM, which powered the "Lamborghini Ultimate' project, including the NFT production. INVNT.ATOM helps brands and organizations navigate, activate, and create new storytelling opportunities at the digital frontier. The team, located in INVNT's Singapore office, consists of strategists, creators, and community–builders specializing in digital–first campaigns, emergent technologies, and engaging brand experiences calibrated for the new era of Web3.

"This collaboration, sitting at the intersection of art, music, entertainment, design, and technology, was an epic project for our group. It represents every aspect of our ongoing commitment to helping brands and organizations tell stories that connect with their most important audiences in engaging and relevant ways. Leveraging Web3 technology in partnering with Lamborghini, Steve, Krista, and RM Sotheby's, we brought communities from around the world together in unimaginable ways," Scott Cullather President and CEO of [INVNT GROUP]

INVNT.ATOM together with HEV', [INVNT GROUP]'s creative agency and production studio, led the creative, strategy, design, content, and marketing communications. Through public relations, and social and influencer partnerships, the campaign reached a global audience of over 500MM+. HEV' spearheaded the creative direction and production of the Behind the Drop video featuring exclusive interviews with Krista Kim, Steve Aoki, and Stephan Winkelmann, President and CEO of Automobili Lamborghini.

In the historic campaign, Automobili Lamborghini auctioned the last production Lamborghini Aventador LP 780–4 Ultimae Coup with a 1:1 NFT. Lamborghini and [INVNT GROUP] united three forms of art: design, music, and cutting–edge technology, to create a never–before–seen collaboration that will go down as one of the most prolific 1:1 NFT drops of the year.

The Lamborghini Aventador LP 780–4 Ultimae Coup exclusive one of one was brought to life in both the NFT and physical car by contemporary artist Krista Kim, who created the visual artwork and her signature gradients. The gradients also appear in the bespoke customization of the physical Lamborghini Aventador LP 780–4 Ultimae Coup, and NFT visionary artist Steve Aoki who consulted on the design of the NFT, physical car and provided a custom–developed soundtrack.

"We had this approach of: "how do we bring upon the higher states of consciousness, and how does that translate and transmute the beauty of the power in the V12 engine of Lamborghini. As a luxury super sports car company, I think that this company is really pioneering web3," said Krista Kim.

Steve Aoki continues, "I'm honored to be partnering with Lamborghini, Krista Kim, and [INVNT GROUP] on this historic project. It truly has its own story, & therefore I wanted my music track to reflect its soulful energy "" the vibe, the spirit, and the power. The digital imprint of who we are has a serious meaning to our lives. As we step into web3, having identity through things like NFTs, like this car, are going to be more and more important to us."

An exclusive preview of the NFT was hosted on BZAR Future of Community, [INVNT GROUP]'s patent–pending, decentralized, content–led metaverse; established as a marketplace for physical and digital transactions, NFTs, entertainment, social, and gaming experiences.

The owner of the world's first super sports car 1:1 NFT now holds in their possession the first–ever Lamborghini luxury super sports car for Web3; with capabilities via the exclusive GLB files, the winner can drive the one of a kind NFT in the Web3 platform of their choice pending platform mechanics.

Marking the end of an incredible era for Lamborghini; the brand is now looking to the future and electrifying its complete line–up by 2024. As Lamborghini charges into the digital era the lucky owner will be part of the brand's legacy, owning the last naturally aspirated V12 Lamborghini Aventador LP 780–4 Ultimae Coup, and the exclusively designed NFT – the first Lamborghini luxury super sports car for Web3.

"Partnering with [INVNT GROUP], Steve Aoki and Krista Kim on the design and production of this incredible moment in Lamborghini's history "" the very last Aventador LP 780–4 Ultimae Coup ever produced was amazing. These creative minds coming together to design and produce, the 1:1 physical super sports car and NFT package with one of a kind utilities, has created something very special that can be shared for generations to come – making it part of Lamborghini's iconic legacy," Christian Mastro, Marketing Director, Automobili Lamborghini S.p.A.

#####

About [INVNT GROUP]

[INVNT GROUP] was established in 2020, as an evolution of the founding global live brand storytelling agency INVNT in 2008, with a vision to provide consistent, meaningful, well–articulated BrandStory across all platforms. With offices in New York, Sydney, London, Singapore, Dubai, San Francisco, Stockholm, Detroit, and Washington D.C.; headed by President and CEO, Scott Cullather, [INVNT GROUP], THE GLOBAL BRANDSTORY PROJECT represents a growing portfolio of complementary disciplines designed to help forward–thinking organizations everywhere, impact the audiences that matter, anywhere. The GROUP consists of modern brand strategy firm, Folk Hero; creative–led culture consultancy, Meaning; production studio & creative agency, HEV'; events for colleges and universities, INVNT Higher Ed; digital innovation division, INVNT.ATOM; and the original live brand storytelling agency, INVNT. For more information visit www.invntgroup.com

About Lamborghini

The name Lamborghini signifies not only the most coveted and exceptional cars, with technology and rarity, but true masterpieces that have made history. For more information visit www.lamborghini.com

About Krista Kim

Dubbed as a pioneer in bridging the gap between the real and virtual world. Krista creates immersive digital art through technology as an artistic medium to produce next–gen masterpieces for a new world. For more information visit www.kristakimstudio.com

About Steve Aoki

Hailed as NFT royalty in the crypto community and on the global stage, Steve Aoki is a 2x "" Grammy–nominated music producer, artist, fashion designer, entrepreneur, Guinness World Record holder, NFT visionary, and one of the most successful cross–genre artists in the world, with a 77 million average monthly reach across all his platforms he is a leading creator that embodies innovation and exceptional masterpieces. For more information visit www.steveaoki.com

About RM Sotheby's

RM Sotheby's is the world's leading collector car auction house. With over 40 years of proven results in the collector car industry, RM's vertically integrated range of services, from auctions (live and online) and private sales to estate planning and financial services, coupled with an expert team of Car Specialists and an international footprint, provide an unsurpassed level of service to the global collector car market. RM Sotheby's is currently responsible for the most valuable motor car ever sold at auction. For more information visit https://rmsothebys.com/

Media Kit

  • "Lamborghini Ultimate" Campaign Photos and Videos. Access here.
  • Never before seen behind–the–scenes images & interview soundbites with Krista Kim, Steve Aoki, and Stephan Winkelmann (Chairman & CEO of Automobili Lamborghini) Access here.

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[INVNT GROUP]® Expands Global BrandStory Project® Launches INVNT.ATOM™ – Web3 Focused Digital Innovation Division

New York, NY, April 19, 2022 (GLOBE NEWSWIRE) — [INVNT GROUP] THE GLOBAL BRANDSTORY PROJECT, is expanding its global presence and capabilities, launching a Web3–focused digital innovation division, INVNT.ATOM to support brands and organizations navigate, activate and create new storytelling opportunities at the digital frontier. The Singapore–based team of strategists, creators, and community–builders specialize in digital–first campaigns, emergent technologies, and engaging brand experiences calibrated for the new era of Web3.

"Our commitment to brand storytelling and innovation is boundless. Strategy, design and technology continues to drive our Global BrandStory Project. We established INVNT.ATOM to support our clients as they explore and leverage the exciting digital revolution of Web3; ensuring they remain relevant and engage with their most important audiences as new storytelling opportunities emerge. We're thrilled to welcome Elvin Tan, who joins our team to continue the group's expansion into APAC, reporting to Laura Roberts, Managing Director of [INVNT GROUP] APAC," said Scott Cullather, President and CEO, [INVNT GROUP].

Elvin Tan has been appointed Managing Director of INVNT.ATOM. Tan joins [INVNT GROUP] with 20 years of Asia Pacific executive management experience ranging from early–stage startups to big tech; holding positions at Google, YouTube, and most recently Huawei. Tan was also an advisor for Goopal, a Fintech company powering innovative blockchain projects through investment and incubation.

Laura Roberts adds, "We're excited to welcome Elvin who will lead INVNT.ATOM and our world class Web3–focused team across creative, strategy, project management, accounts, and design to our growing [INVNT GROUP] family. I began my journey in this business as the first INVNT team member back in 2008. In those days we were known solely as INVNT, which grew into the global live brand storytelling agency. Since then, we have evolved into the Global BrandStory Project, adding Folk Hero, our brand strategy practice, Meaning, our performance and culture consultancy, HEV', our digital content studio, INVNT Higher Ed supporting colleges and universities around the world, and now INVNT.ATOM, our Web3–focused digital innovation division, leading our clients into the future of brand engagement and global community."

INVNT.ATOM already counts on a diverse roster of clients and strategic partners launching digital assets and exclusive experiences including:

  • BZAR – Future of Community: [INVNT GROUP]'s patent pending, decentralized, content led metaverse; established as a marketplace for IRL and digital transactions, NFTs, entertainment, social and gaming experiences.

  • Lamborghini: The world's first 1:1 NFT supercar auction attached to the last physical Lamborghini Aventador Ultimae Coup, in collaboration with Steve Aoki, Krista Kim, and RM Sotheby's. For an exclusive preview of the NFT visit marketplace.bzar.com.

  • BlockTrust: The trusted authority in the NFT marketplace, securely and privately digitizing physical assets, while helping creators and brands own their audience data and revenue.

  • Circles.Life: Australia's groundbreaking first–ever 3D out–of–home digital experience merging technology and data, turning influencers and consumers into avatars.

  • DayAway: Positioned to become the #1 online destination for booking one–of–a–kind luxury hotel experiences.

"I am joining [INVNT GROUP] at a critical time in the strategic evolution of the Global BrandStory Project. With a focus on being the best brand storytelling agency in the world, the launch of INVNT.ATOM couldn't come at a better time. We live in a rapidly changing and ever–evolving world. More than ever, brands and organizations need to connect with their consumers and audiences, in meaningful, authentic, and engaging ways. That's what we are here to do at INVNT.ATOM, and I am proud to lead this team into the next great era of brand storytelling, leveraging all things Web3," said Elvin Tan, Managing Director INVNT.ATOM.

For more information on INVNT.ATOM visit: www.INVNTATOM.com

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