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Drop of a 1:1 NFT Together with the Last Aventador Coupé Ever Produced

Sant'Agata Bolognese, April 05, 2022 (GLOBE NEWSWIRE) — As Automobili Lamborghini moves to electrify its complete line–up in 2023 and 2024, the legendary super sports car Aventador is approaching its end of production. In an unprecedented project, the Italian marque is auctioning the last Lamborghini Aventador LP 780–4 Ultimae Coupe ever produced and a one of one NFT, in collaboration with two of the most iconic creators of our time, contemporary artists Krista Kim, Steve Aoki, and global brand storytelling agency [INVNT GROUP]. The Lamborghini "Ultimate' drop is the world's first supercar 1:1 NFT, marking the end of a successful era for Lamborghini and moving the raging bull forward into the digital era.

For the first time, Lamborghini is auctioning a super sports car linked to an exclusive NFT, before the top model of the Italian luxury brand becomes a V12–powered plug–in hybrid. The lucky collector will be part of the brand's iconic legacy and will have access to VIP utilities, which include exclusive virtual previews of future limited edition Lamborghini models, a private tour of the Museo Lamborghini, and a virtual "Meet and Greet" with Steve Aoki and Krista Kim, plus other VIP benefits. There will only be one collector who will own the ultimate 1:1 NFT Lamborghini collectible that can be shared across generations to come.

The drop is the world's first NFT ever to be auctioned with a physical super sports car. Lamborghini, Krista Kim, and Steve Aoki, all leaders in their own fields, will redefine the supercar and NFT space and bridge the gap between the physical and virtual world. The sale will be hosted in a dedicated online auction by RM Sotheby's, the world's foremost collector car auction house.

"Lamborghini and the NFT community fit together very well, as we share many values. We are both young–spirited innovators, looking out for unexpected projects and technological solutions", explains Stephan Winkelmann, Chairman, and CEO of Automobili Lamborghini. "This project is very special for us as it is a true first, a path nobody has ever taken; to collaborate with such outstanding creative minds makes it all the more special."

Krista Kim is creating the visual artwork for the NFT. It will feature her infamous Mars House & her signature gradient work. Her gradients will also appear in the bespoke customization of the physical Lamborghini Aventador Coupe, made possible through Lamborghini's Ad Personam program: "This Aventador is a legend, it is the first physical–digital supercar! When higher states of consciousness meet leading–edge technology & design, we see elevated beauty on another level. In my Lamborghini NFT dream, I envision meditating in front of a sublime Mars sunset with Steve, as he transforms the engine sound into a meditative vibe. I couldn't be more excited to bring this vision to life in the physical car & NFT."

Steve Aoki will provide the custom developed track for the NFT, an exclusive soundtrack for the physical car inspired by the last Aventador and will consult on the design of the NFT and physical car customization: "I'm honoured to be partnering with Lamborghini & Krista Kim on this historic project! The drop signifies the ultimate intersection – where the physical world, digital art, and music come together as one. Every design element of this car is purposeful. It truly has its own story, and therefore I wanted my music track to reflect its soulful energy "" the vibe, the spirit, and the power."

These three iconic brands, in partnership with [INVNT GROUP] and its portfolio of disciplines, came together to creatively develop the NFT.

"This event will likely be one of the most prolific NFT drops this year and will certainly be one of the most historic automobile auctions ever. Our collaboration with Lamborghini, Steve Aoki, and Krista Kim, is a representation of our boundless innovation to bring brands and artists together. I am beyond proud of our entire global group, notably, our innovation team out of Singapore, INVNT.ATOM, HEVE our digital content studio, and our [INVNT GROUP] marcomms team," said Scott Cullather, President and CEO [INVNT GROUP].

Lamborghini and INVNT GROUP have united three forms of art: design, music and cutting–edge technology to create a never–before–seen collaboration with the talents of artists Krista Kim & Steve Aoki.

The Last Aventador Coupe and 1:1 NFT is a celebration of the automaker's achievements in technology, design and engineering as they take their iconic legacy into the future.

The NFT & exclusive Lamborghini Aventador LP 780–4 Ultimae Coupe will be auctioned by RM Sotheby's on April 19th – 6:00PM CET / 12:00pm EST.

###

About Krista Kim

Dubbed as a pioneer in bridging the gap between the real and virtual world. Krista creates immersive digital art through technology as an artistic medium to produce next gen masterpieces for a new world. For more information visit www.kristakimstudio.com

About Steve Aoki

Hailed as NFT royalty in the crypto community and on the global stage, Steve Aoki is a 2x "" Grammy nominated music producer, artist, fashion designer, entrepreneur, Guinness World Record holder, NFT visionary and one of the most successful cross–genre artists in the world, with a 77 million average monthly reach across all his platforms he is a leading creator that embodies innovation and exceptional masterpieces. For more information visit www.steveaoki.com

About [INVNT GROUP]

[INVNT GROUP] was established as an evolution of the founding global live brand storytelling agency INVNT. Led by President and CEO, Scott Cullather, [INVNT GROUP], THE GLOBAL BRANDSTORY PROJECTTM represents a portfolio of disciplines designed to help forward–thinking organizations innovate and impact audiences everywhere. The GROUP consists of modern brand strategy firm, Folk Hero; creative–led culture consultancy, Meaning; production studio and creative agency, HEVE; events for colleges and universities, INVNT Higher Ed; global digital innovation division, INVNT.ATOM; and the original live brand storytelling agency, INVNT. For more information visit www.invntgroup.com

About RM Sotheby's:

RM Sotheby's is the world's leading collector car auction house. With over 40 years of proven results in the collector car industry, RM's vertically integrated range of services, from auctions (live and online) and private sales to estate planning and financial services, coupled with an expert team of Car Specialists and an international footprint, provide an unsurpassed level of service to the global collector car market. RM Sotheby's is currently responsible for the most valuable motor car ever sold at auction. For more information visit https://rmsothebys.com/

Media Information

Photos and videos: media.lamborghini.com
Information on Automobili Lamborghini: www.lamborghini.com


GLOBENEWSWIRE (Distribution ID 8516862)

[INVNT GROUP]™ Bets Big on Live; Enhances Live Brand Storytelling Capabilities with Newly Formed ITP LIVE, in the Strategic Acquisitions of InSync Production Services, Thunder Audio and Morpheus Lights.

New York, Dec. 29, 2021 (GLOBE NEWSWIRE) — [INVNT GROUP] THE GLOBAL BRANDSTORY PROJECT announces the strategic acquisitions of four historied live event production companies: ITP LIVE, InSync Production Services, Thunder Audio, and Morpheus Lights.

Led by President and CEO, Scott Cullather, [INVNT GROUP] represents a growing portfolio of complementary disciplines designed to help forward thinking brands everywhere, impact the audiences that matter anywhere.

"This deal is a key pillar of our integrated vertical growth strategy as [INVNT GROUP] THE GLOBAL BRANDSTORY PROJECT. The dedicated search for these four companies has been in development for over 18 months. We sought leaders in the technical and production aspects of the live events industry, who were delivering premier production services to legacy brands and many of the world's biggest peforming artists. These acquisitions will expand our innovation capabilities, allowing INVNT, our live events business, to offer our customers the ultimate in live events and experiential activations."

Scott Cullather, President and CEO, [INVNT GROUP]

[INVNT GROUP] consists of modern brand strategy firm, Folk Hero; creative–led culture consultancy, Meaning; branded content studio and content marketing agency HEV'; collegiate events and experiences, INVNT Higher Education, the original global live brand storytelling agency, INVNT and now ITP LIVE consisting of: InSync Production Services, Thunder Audio and Morpheus Lights.

For more than twenty–five years, these production companies have supported the design and execution of experiential and live entertainment programs for many of the largest corporations, trade associations, sports franchises, governmental agencies (including the White House), and some of the most successful artists in the world: Bruce Springsteen, Snoop Dog, Lady Gaga, Lionel Richie, Billy Joel, Diana Ross, Metallica, Post Malone, Tyler Perry and more.

The companies will continue to operate under their current names and will service their existing roster of clients, seek new clients, and providing services to synergistic INVNT opportunities and projects.

"Historically, producing live events has often required a great deal of outsourcing on virtually every project. Through these strategic acquisitions we will have end–to–end control over every aspect of our live events – especially quality and cost, continuing to deliver world–class service and at the very best value. The merging of resources and networks also gives us geographical spread across North America. Our anticipation is to continue growing these resources in other territories around the world. This is only the beginning."

Kristina McCoobery, COO [INVNT GROUP] and CEO INVNT

Rooted in experiential marketing, [INVNT GROUP]'s expansion comes as part of a strategic, yet natural evolution. This business partnership creates a unique offering in the market, and enhances the group's abilities to fulfill creative, technological, and strategic designs in dynamic new ways.

"When [INVNT GROUP] approached us about the idea of coming together and amplifying our resources, I was instantly drawn to the group's commitment to impactful storytelling. Their award–winning work aligns with our vision of the newly formed ITP LIVE, that includes Insync Production Services, Thunder Audio and Morpheus Lights,. We're excited by the incredible synergies created through our partnership and welcome a new chapter in designing the best events on the planet."

Pat Hand, CEO, ITP LIVE

This transaction was structured by Wolf Karbe, CFO of [INVNT GROUP] and represented by Evergreen Advisors Capital and Center Rock Advisors. Financial terms of the transaction were not disclosed.

######

About [INVNT GROUP]

[INVNT GROUP] was established in 2020, as an evolution of the founding global live brand storytelling agency INVNT in 2008, with a vision to provide consistent, meaningful, well–articulated BrandStory across all platforms. With offices in New York, Sydney, London, Singapore, San Francisco, Sydney, Stockholm, Detroit, and Washington D.C.; headed by President and CEO, Scott Cullather, [INVNT GROUP], THE GLOBAL BRANDSTORY PROJECT represents a growing portfolio of complementary disciplines designed to help forward–thinking organizations everywhere, impact the audiences that matter, anywhere. The GROUP consists of modern brand strategy firm, Folk Hero; creative–led culture consultancy, Meaning; branded content studio and content marketing agency HEV', INVNT Higher Ed; events for colleges and universities, and the original live brand storytelling agency, INVNT. For more information about [INVNT GROUP], visit: www.invntgroup.com.

About INVNT

Founded in 2008 by Scott Cullather and Kristina McCoobery, INVNT uses the craft of live brand storytelling to create and produce live experiences that excite and unite physical and virtual audiences, globally. The company's "challenge everything' positioning statement helps clients including General Motors, PepsiCo, Merck, Microsoft, Pfizer, and Samsung share their stories with every audience that matters. INVNT's offices are strategically located in New York, London, Sydney, Detroit, San Francisco, Washington D.C., Stockholm and Singapore. For more information about INVNT, visit: www.invnt.com.

About ITP LIVE

ITP Live "" Ideas. Technology. People. was Founded by Pat Hand (CEO) and Paul Mullen (COO) who collectively have over 60 years of experience in event design and production management. Pat Hand, former CEO, PRG Mid–Atlantic and Paul Mullen former President and CEO, Greyhound Exposition Services have created, managed, and integrated world class companies and were forerunners of providing end to end, turnkey production solutions. Their strategy spans from concept through execution with a true 360 production approach. Pat and Paul will oversee management for InSync, Thunder Audio and Morpheus Lights, to ensure smooth integration and growth while fully maximizing production synergies with INVNT creating significant cost savings while ensuring best in class production support services. For more information about ITP LIVE, visit: www.itplive.com

About INSYNC PRODUCTION SERVICES

An iconic show production company, founded over 25 years ago in Las Vegas, the entertainment capital of the world, powering the Indy 500, Super Bowl and supporting clients that include L'Oreal, Dell Computers, Nissan, Verizon and Wells Fargo. Built around the broadcast video landscape, a creative leader leveraging LED technology. For more information about Insync Production Services, visit: www.insyncproductionservices.com.

About THUNDER AUDIO

Thunder Audio, a family owned business for over 42 years, has amplified some of the largest musical artists in the world including: Billy Joel, Post Malone, Elton John, Lionel Ritchie, Metallica, Diana Ross, and Earth Wind and Fire. Thunder Audio design and produce dynamic audio services for live experiences of all varieties and scales. Thunder Audio has always been a part of supporting touring, music festivals, corporate events, broadcast, sporting and governmental events. Providing the finest technology with premier manufacturers in the industry. For more information about Thunder Audio, visit: www.thunderaudioinc.com.

About MORPHEUS LIGHTS

Morpheus Lights has staked a global claim in the art and science of performance illumination in live events. For over 25 years, the company has counted on top–tier technology partners like AYRTON, Martin/Harmon, and Clay Paky to support lighting design and execution on tours and performances for Bruce Springsteen, Ringo Starr, and Lady Gaga. The company uses an eco–conscious approach to all projects, constantly researching for the most environmentally friendly products. For more information about Morpheus Lights, visit: www.morpheuslights.com.

Attachment


GLOBENEWSWIRE (Distribution ID 8418726)

INVNT GROUP® And PepsiCo Innovate Through Strategic Partnership At Global Fair In Dubai

New York, NY, Sept. 30, 2021 (GLOBE NEWSWIRE) — [INVNT GROUP] and PepsiCo have strategically partnered to design and build three one–of–a–kind, interactive, and educational pavilions opening October 1st , 2021. Each pavilion is designed around core sub–themes of Mobility, Sustainability, and Opportunity.

PepsiCo's global brands including Aquafina , Gatorade , Pepsi and Lay's headline the landmark pavilions; designed with the power of connectivity and sustainable futures in mind.

Each pavilion has taken acute dedication, creativity, and labor – logging 6,032 hours for the Aquafina The Drop pavilion, 5,815 hours for the Gatorade The Bolt pavilion, and 5,943 hours for the Pepsi & Lay's The Plus pavilion. Through advanced modular methodologies, INVNT GROUP in partnership with it's on the ground fabrication partner in Dubai, Bespoke Modular Systems, has designed and engineered the pavilions with eco–conscious materials and considerations.

Scott Cullather, President & CEO, INVNT GROUP notes, "We've been working collaboratively with PepsiCo since 2006 on many of their largest activations and brand engagements across the portfolio. We are thrilled to continue that partnership through our purposeful work. The entire world will be present at this magnificent event, and we look forward to entertaining, educating, inspiring, and delighting."

Jamal Wick, Managing Director, Bespoke Modular Systems added, "We are thrilled to support INVNT GROUP in bringing to life their designs for these iconic pavilions and can't wait for the world to experience them firsthand this October."

Aquafina: The Drop

The glistening Aquafina pavilion features 41,000 strategically placed recyclable aluminum cans on its exterior, creating a striking yet fluid water–drop structure. Visitors will be transported through The Drop pavilion as if within a water drop, while engaging with eye–opening statistics and ways to eradicate water inequity experienced by so many, globally.

It also delivers a high–tech experience with "Aquatar": the 3D water encyclopedia that shares facts on the human body's relationship to water. Aquatar was created with Unreal Engine, the world's most open and advanced real–time 3D creation tool for cutting–edge content, interactive experiences, and immersive virtual worlds. Upon engaging, guests are transformed into water and water particles are displayed on a larger–than–life curved projection wall – all in real time.

Gatorade: The Bolt

Gatorade delves into to the science of physical performance and active lifestyles. The Bolt pavilion features multiple educational and shareable moments, starting with a retrospective of the Gatorade legacy and its relationship to some of the greatest athletes and sports moments of all time.

Visitors will get a look at the Gatorade Sports Science Institute (GSSI Lab), which boasts years of research focused on performance of the human body and its unending capabilities. Gatorade approaches personal hydration through innovation, with the GX Sweat Patch. Created to sync with your mobile device, the patch tracks performance vitals through perspiration, and offers bespoke recommendations for powering active lifestyles.

The Bolt pavilion also features an experiential moment where visitors can put their agility to the test against other visitors, through the Gatorade React Board.

Pepsi & Lay's: The Plus

Bringing two of the world's biggest brands under one roof, visitors can crunch and fizz through The Plus pavilion. Designed to engage all the senses through a kaleidoscope of bold flavors and rich colors, the pavilion creates a moment of joy and discovery.

Lay's immersive pods allow visitors to bask in the renewing power of the spring season. Visitors can step into a striking cherry blossom display that is enhanced by scents of some of the most inventive Lay's flavors from around the world.

Pepsi Black draws visitors into a multi–media world activated by cutting edge technology. Unity, the world's leading platform for creating and operating interactive, real–time 3D (RT3D) content, powers interactive stations like the Pepsi Black "Pledge Wall" – a giant 5m x 4m LED curved wall where guests can enter a pledge and send their pledge into the fizzing world of Pepsi. The wall will hold all visitor's pledges over the 6 months duration of the global conference. The number of pledges will keep accumulating and eventually the activation will cycle through thousands of pledges.

"PepsiCo will bring its unique sense of fun, ensuring that every guest makes the most of this iconic world gathering. The Bolt, The Drop, and The Plus are perfectly aligned with subthemes of Opportunity, Mobility and Sustainability and will showcase how PepsiCo will lead the world towards a fun and sustainable future," said PepsiCo's AMESA Chief Marketing Officer, Mustafa Shamseldin.

The pavilions will be open from 1 October 2021 through March 2022.

######

ABOUT INVNT GROUP

[INVNT GROUP] was established with a vision to provide consistent, meaningful, well–articulated BrandStory across all platforms. With offices in New York, Dubai, London, Singapore, San Francisco, Sydney, Stockholm, Detroit, and Washington D.C.; headed up by President and CEO, Scott Cullather, [INVNT GROUP], THE GLOBAL BRANDSTORY PROJECT represents a growing portfolio of complementary disciplines designed to help forward–thinking organizations everywhere, impact the audiences that matter, anywhere. The GROUP consists of modern brand strategy firm, Folk Hero; creative–led culture consultancy, Meaning; branded content studio and content marketing agency, HEV'; collegiate events and experiences, INVNT Higher Ed, and INVNT, the founding live brandstory telling agency. For more information about [INVNT GROUP], visit: www.invntgroup.com.

ABOUT PEPSICO

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than US$70 billion in net revenue in 2020, driven by a complementary food and beverage portfolio that includes Frito–Lay, Gatorade, Pepsi–Cola, Quaker, and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than US$1 billion each in estimated annual retail sales.

Guiding PepsiCo is the vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. “Winning with Purpose” reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business. For more information, visit www.pepsico.com.

ABOUT BESPOKE MODULAR SOLUTIONS

Bespoke Modular Solutions (BMS) provides a new level of modular and prefabricated turnkey solutions to innovational real estate developers, hoteliers, and private residential projects to name a few. We offer a complete end–to–end solution, from a team of international experts that understand the region's cultural and geographical sensitivities. Our designers and engineers have worked for the most renowned European companies in modular construction and in hotel operations.

Our company values live by building a better future for our next generation and children. We therefore are proud to say that we are pioneers in the region in off–site construction in an eco– friendly environment, with sustainable materials and in a time reduced manner. For more information, visit: www.bespoke–modular–solutions.com.

Attachment


GLOBENEWSWIRE (Distribution ID 8335601)

INVNT GROUP® And PepsiCo Innovate Through Strategic Partnership At Global Fair In Dubai

New York, NY, Sept. 30, 2021 (GLOBE NEWSWIRE) — [INVNT GROUP] and PepsiCo have strategically partnered to design and build three one–of–a–kind, interactive, and educational pavilions opening October 1st , 2021. Each pavilion is designed around core sub–themes of Mobility, Sustainability, and Opportunity.

PepsiCo's global brands including Aquafina , Gatorade , Pepsi and Lay's headline the landmark pavilions; designed with the power of connectivity and sustainable futures in mind.

Each pavilion has taken acute dedication, creativity, and labor – logging 6,032 hours for the Aquafina The Drop pavilion, 5,815 hours for the Gatorade The Bolt pavilion, and 5,943 hours for the Pepsi & Lay's The Plus pavilion. Through advanced modular methodologies, INVNT GROUP in partnership with it's on the ground fabrication partner in Dubai, Bespoke Modular Systems, has designed and engineered the pavilions with eco–conscious materials and considerations.

Scott Cullather, President & CEO, INVNT GROUP notes, "We've been working collaboratively with PepsiCo since 2006 on many of their largest activations and brand engagements across the portfolio. We are thrilled to continue that partnership through our purposeful work. The entire world will be present at this magnificent event, and we look forward to entertaining, educating, inspiring, and delighting."

Jamal Wick, Managing Director, Bespoke Modular Systems added, "We are thrilled to support INVNT GROUP in bringing to life their designs for these iconic pavilions and can't wait for the world to experience them firsthand this October."

Aquafina: The Drop

The glistening Aquafina pavilion features 41,000 strategically placed recyclable aluminum cans on its exterior, creating a striking yet fluid water–drop structure. Visitors will be transported through The Drop pavilion as if within a water drop, while engaging with eye–opening statistics and ways to eradicate water inequity experienced by so many, globally.

It also delivers a high–tech experience with "Aquatar": the 3D water encyclopedia that shares facts on the human body's relationship to water. Aquatar was created with Unreal Engine, the world's most open and advanced real–time 3D creation tool for cutting–edge content, interactive experiences, and immersive virtual worlds. Upon engaging, guests are transformed into water and water particles are displayed on a larger–than–life curved projection wall – all in real time.

Gatorade: The Bolt

Gatorade delves into to the science of physical performance and active lifestyles. The Bolt pavilion features multiple educational and shareable moments, starting with a retrospective of the Gatorade legacy and its relationship to some of the greatest athletes and sports moments of all time.

Visitors will get a look at the Gatorade Sports Science Institute (GSSI Lab), which boasts years of research focused on performance of the human body and its unending capabilities. Gatorade approaches personal hydration through innovation, with the GX Sweat Patch. Created to sync with your mobile device, the patch tracks performance vitals through perspiration, and offers bespoke recommendations for powering active lifestyles.

The Bolt pavilion also features an experiential moment where visitors can put their agility to the test against other visitors, through the Gatorade React Board.

Pepsi & Lay's: The Plus

Bringing two of the world's biggest brands under one roof, visitors can crunch and fizz through The Plus pavilion. Designed to engage all the senses through a kaleidoscope of bold flavors and rich colors, the pavilion creates a moment of joy and discovery.

Lay's immersive pods allow visitors to bask in the renewing power of the spring season. Visitors can step into a striking cherry blossom display that is enhanced by scents of some of the most inventive Lay's flavors from around the world.

Pepsi Black draws visitors into a multi–media world activated by cutting edge technology. Unity, the world's leading platform for creating and operating interactive, real–time 3D (RT3D) content, powers interactive stations like the Pepsi Black "Pledge Wall" – a giant 5m x 4m LED curved wall where guests can enter a pledge and send their pledge into the fizzing world of Pepsi. The wall will hold all visitor's pledges over the 6 months duration of the global conference. The number of pledges will keep accumulating and eventually the activation will cycle through thousands of pledges.

"PepsiCo will bring its unique sense of fun, ensuring that every guest makes the most of this iconic world gathering. The Bolt, The Drop, and The Plus are perfectly aligned with subthemes of Opportunity, Mobility and Sustainability and will showcase how PepsiCo will lead the world towards a fun and sustainable future," said PepsiCo's AMESA Chief Marketing Officer, Mustafa Shamseldin.

The pavilions will be open from 1 October 2021 through March 2022.

######

ABOUT INVNT GROUP

[INVNT GROUP] was established with a vision to provide consistent, meaningful, well–articulated BrandStory across all platforms. With offices in New York, Dubai, London, Singapore, San Francisco, Sydney, Stockholm, Detroit, and Washington D.C.; headed up by President and CEO, Scott Cullather, [INVNT GROUP], THE GLOBAL BRANDSTORY PROJECT represents a growing portfolio of complementary disciplines designed to help forward–thinking organizations everywhere, impact the audiences that matter, anywhere. The GROUP consists of modern brand strategy firm, Folk Hero; creative–led culture consultancy, Meaning; branded content studio and content marketing agency, HEV'; collegiate events and experiences, INVNT Higher Ed, and INVNT, the founding live brandstory telling agency. For more information about [INVNT GROUP], visit: www.invntgroup.com.

ABOUT PEPSICO

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than US$70 billion in net revenue in 2020, driven by a complementary food and beverage portfolio that includes Frito–Lay, Gatorade, Pepsi–Cola, Quaker, and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than US$1 billion each in estimated annual retail sales.

Guiding PepsiCo is the vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. “Winning with Purpose” reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business. For more information, visit www.pepsico.com.

ABOUT BESPOKE MODULAR SOLUTIONS

Bespoke Modular Solutions (BMS) provides a new level of modular and prefabricated turnkey solutions to innovational real estate developers, hoteliers, and private residential projects to name a few. We offer a complete end–to–end solution, from a team of international experts that understand the region's cultural and geographical sensitivities. Our designers and engineers have worked for the most renowned European companies in modular construction and in hotel operations.

Our company values live by building a better future for our next generation and children. We therefore are proud to say that we are pioneers in the region in off–site construction in an eco– friendly environment, with sustainable materials and in a time reduced manner. For more information, visit: www.bespoke–modular–solutions.com.

Attachment


GLOBENEWSWIRE (Distribution ID 8335601)

INVNT GROUP® And PepsiCo Innovate Through Strategic Partnership At Global Fair In Dubai

New York, NY, Sept. 30, 2021 (GLOBE NEWSWIRE) — [INVNT GROUP] and PepsiCo have strategically partnered to design and build three one–of–a–kind, interactive, and educational pavilions opening October 1st , 2021. Each pavilion is designed around core sub–themes of Mobility, Sustainability, and Opportunity.

PepsiCo's global brands including Aquafina , Gatorade , Pepsi and Lay's headline the landmark pavilions; designed with the power of connectivity and sustainable futures in mind.

Each pavilion has taken acute dedication, creativity, and labor – logging 6,032 hours for the Aquafina The Drop pavilion, 5,815 hours for the Gatorade The Bolt pavilion, and 5,943 hours for the Pepsi & Lay's The Plus pavilion. Through advanced modular methodologies, INVNT GROUP in partnership with it's on the ground fabrication partner in Dubai, Bespoke Modular Systems, has designed and engineered the pavilions with eco–conscious materials and considerations.

Scott Cullather, President & CEO, INVNT GROUP notes, "We've been working collaboratively with PepsiCo since 2006 on many of their largest activations and brand engagements across the portfolio. We are thrilled to continue that partnership through our purposeful work. The entire world will be present at this magnificent event, and we look forward to entertaining, educating, inspiring, and delighting."

Jamal Wick, Managing Director, Bespoke Modular Systems added, "We are thrilled to support INVNT GROUP in bringing to life their designs for these iconic pavilions and can't wait for the world to experience them firsthand this October."

Aquafina: The Drop

The glistening Aquafina pavilion features 41,000 strategically placed recyclable aluminum cans on its exterior, creating a striking yet fluid water–drop structure. Visitors will be transported through The Drop pavilion as if within a water drop, while engaging with eye–opening statistics and ways to eradicate water inequity experienced by so many, globally.

It also delivers a high–tech experience with "Aquatar": the 3D water encyclopedia that shares facts on the human body's relationship to water. Aquatar was created with Unreal Engine, the world's most open and advanced real–time 3D creation tool for cutting–edge content, interactive experiences, and immersive virtual worlds. Upon engaging, guests are transformed into water and water particles are displayed on a larger–than–life curved projection wall – all in real time.

Gatorade: The Bolt

Gatorade delves into to the science of physical performance and active lifestyles. The Bolt pavilion features multiple educational and shareable moments, starting with a retrospective of the Gatorade legacy and its relationship to some of the greatest athletes and sports moments of all time.

Visitors will get a look at the Gatorade Sports Science Institute (GSSI Lab), which boasts years of research focused on performance of the human body and its unending capabilities. Gatorade approaches personal hydration through innovation, with the GX Sweat Patch. Created to sync with your mobile device, the patch tracks performance vitals through perspiration, and offers bespoke recommendations for powering active lifestyles.

The Bolt pavilion also features an experiential moment where visitors can put their agility to the test against other visitors, through the Gatorade React Board.

Pepsi & Lay's: The Plus

Bringing two of the world's biggest brands under one roof, visitors can crunch and fizz through The Plus pavilion. Designed to engage all the senses through a kaleidoscope of bold flavors and rich colors, the pavilion creates a moment of joy and discovery.

Lay's immersive pods allow visitors to bask in the renewing power of the spring season. Visitors can step into a striking cherry blossom display that is enhanced by scents of some of the most inventive Lay's flavors from around the world.

Pepsi Black draws visitors into a multi–media world activated by cutting edge technology. Unity, the world's leading platform for creating and operating interactive, real–time 3D (RT3D) content, powers interactive stations like the Pepsi Black "Pledge Wall" – a giant 5m x 4m LED curved wall where guests can enter a pledge and send their pledge into the fizzing world of Pepsi. The wall will hold all visitor's pledges over the 6 months duration of the global conference. The number of pledges will keep accumulating and eventually the activation will cycle through thousands of pledges.

"PepsiCo will bring its unique sense of fun, ensuring that every guest makes the most of this iconic world gathering. The Bolt, The Drop, and The Plus are perfectly aligned with subthemes of Opportunity, Mobility and Sustainability and will showcase how PepsiCo will lead the world towards a fun and sustainable future," said PepsiCo's AMESA Chief Marketing Officer, Mustafa Shamseldin.

The pavilions will be open from 1 October 2021 through March 2022.

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ABOUT INVNT GROUP

[INVNT GROUP] was established with a vision to provide consistent, meaningful, well–articulated BrandStory across all platforms. With offices in New York, Dubai, London, Singapore, San Francisco, Sydney, Stockholm, Detroit, and Washington D.C.; headed up by President and CEO, Scott Cullather, [INVNT GROUP], THE GLOBAL BRANDSTORY PROJECT represents a growing portfolio of complementary disciplines designed to help forward–thinking organizations everywhere, impact the audiences that matter, anywhere. The GROUP consists of modern brand strategy firm, Folk Hero; creative–led culture consultancy, Meaning; branded content studio and content marketing agency, HEV'; collegiate events and experiences, INVNT Higher Ed, and INVNT, the founding live brandstory telling agency. For more information about [INVNT GROUP], visit: www.invntgroup.com.

ABOUT PEPSICO

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than US$70 billion in net revenue in 2020, driven by a complementary food and beverage portfolio that includes Frito–Lay, Gatorade, Pepsi–Cola, Quaker, and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than US$1 billion each in estimated annual retail sales.

Guiding PepsiCo is the vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. “Winning with Purpose” reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business. For more information, visit www.pepsico.com.

ABOUT BESPOKE MODULAR SOLUTIONS

Bespoke Modular Solutions (BMS) provides a new level of modular and prefabricated turnkey solutions to innovational real estate developers, hoteliers, and private residential projects to name a few. We offer a complete end–to–end solution, from a team of international experts that understand the region's cultural and geographical sensitivities. Our designers and engineers have worked for the most renowned European companies in modular construction and in hotel operations.

Our company values live by building a better future for our next generation and children. We therefore are proud to say that we are pioneers in the region in off–site construction in an eco– friendly environment, with sustainable materials and in a time reduced manner. For more information, visit: www.bespoke–modular–solutions.com.

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GLOBENEWSWIRE (Distribution ID 8335601)

INVNT GROUP® to launch bzar – Xperience Shopping™ An “always on” 24/7/365 global, immersive metaverse connecting brands, consumers, experiences, content, and creators through gamification

New York, NY, Sept. 07, 2021 (GLOBE NEWSWIRE) — Launching this November, bzar is a patent pending, disruptive, immersive, metaverse leveraging Epic Games' Unreal Engine, the most powerful real–time 3D creation tool, and partnering with SURREAL Events, a leading developer of multiplayer virtual experiences in Unreal. With multiplayer capabilities and gamified elements blended with virtual retail experiences or "brand worlds", bzar offers brand safe environments, fosters brand love, and creates instantaneous transaction results.

Heavily rooted in entertainment, gaming, and celebrity brand sectors "" allowing members to play and shop, providing an engaging shorthand between the influencer to consumer check out "" bzar is a new paradigm for shareable, fun, and exciting shopping experiences.

bzar, pioneered by Scott Cullather, Co–founder and CEO of [INVNT GROUP] and Founder and CEO of bzar, will launch with a select group of brands that will debut their "brand worlds" in the bzar metaverse. bzar stands for a world which holds no limitations to creativity, love, inclusivity, fun, excitement, and the desire to connect with each other. Unbound by the restrictions of physical space, time, and distance, bzar invites modern brands to create their own brand worlds, and to tell their stories with imagination establishing an emotional connection between their brand and their most important consumers "" Millennials and Gen Z.

Members create custom avatars equipped to discover, play, try on, and shop exclusive digital and physical products. Along with the ability to attend interactive live performances with virtually anyone in the entire bzar metaverse.

"We have been developing the bzar metaverse for over 18 months. When Mark Zuckerberg joins the narrative, you know you are onto something big. Our ideas of community start with people. Modern global consumers and brands want more than four walls and to scroll endlessly over flat boring images of products – which is what today's brick and mortar, e–comm and omni–channel platforms offer. Today, consumers and brands demand experience and innovation. bzar reimagines retail and experiential spaces in unimaginable virtual worlds, that help power modern, world–class brands. By bringing all those communities together, we hope to build the most powerful and exciting collective of brands, culture–shakers and makers on the planet." Scott Cullather, Founder and CEO, bzar

bzar speaks to a conscious consumer – they are authenticity focused and seek to be part of a community of firsts. Community is not created by bzar, it meets at bzar "" empowering the audience to create the community and the culture.

bzar powers brands who seek to cultivate communities of the future.

For more on bzar – Xperience Shopping please visit: www.bzar.com

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About INVNT GROUP

[INVNT GROUP] was established in 2020 with a vision to provide consistent, meaningful, well–articulated BrandStory across all platforms. With offices in New York, Dubai, London, Singapore, Sydney, Stockholm, and Detroit; headed up by President and CEO, Scott Cullather, [INVNT GROUP], THE GLOBAL BRANDSTORY PROJECT represents a growing portfolio of complementary disciplines designed to help forward–thinking organizations everywhere, impact the audiences that matter, anywhere. The GROUP consists of modern brand strategy firm, Folk Hero; creative–led culture consultancy, Meaning; branded content studio and content marketing agency, HEV'; collegiate events and experiences, INVNT Higher Education, and INVNT, the founding live brandstory telling agency. For more information about [INVNT GROUP], visit: www.invntgroup.com.

About SURREAL

SURREAL is a first–of–its–kind virtual event platform enabling audiences across industries to connect, collaborate and celebrate in entirely new ways. Web–based, hosted in the Cloud and pixel–streamed to participants, SURREAL provides a “digital twin” to physical events and experiences""bridging the possible and impossible in any virtual environment imaginable. Designed to be social–first, gamelike and avatar–based, SURREAL inspires organic meetings and real–world "collisions" in a variety of spaces and with intuitive tools that make it easy to converse and connect with colleagues. Visit www.surrealevents.com for more information.

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GLOBENEWSWIRE (Distribution ID 8321253)